Clickvoyant (Techstars '22)

Your sales are down year-over-year (YOY), and the industry trend isn't looking great... Time to panic buy more ads? WRONG. When everyone else is scrambling for ad space, those costs skyrocket. Instead, get strategic to maximize the impact of your marketing dollars. Deep dive into your customer data.?Who are they?really? What motivates them? What are their pain points? Experiment relentlessly on your website.?Test different layouts, offers, and messaging that resonate specifically with YOUR ideal buyer. Here's why this is crucial: By increasing conversions from your existing traffic, you'll be squeezing way more revenue out of every ad dollar spent. I'm teaching how to systematically learn about your customers and improve your conversion rates with better customer empathy next week. Sign up at the link in the comments. #ecommerceoptimization

Based on follow up questions from my GA4 course, I put together this new CRO Bootcamp. Anyone who comments on this post can get a guest spot. Here's what to expect: Understanding CRO Fundamentals What is Conversion Rate Optimization? Key CRO concepts and terminology The CRO process: An overview Hypothesis Research Identifying and understanding your audience Tools and techniques for qualitative and quantitative research Crafting effective CRO hypotheses Group Activity: Brainstorm and develop a CRO hypothesis for a given scenario Day 2 Designing and Implementing Tests Overview of A/B testing and methods to deployment Designing your test: selecting elements and variations Implementing your test: tools and best practices. Shoplift demo. Group Activity: Design a test based on the earlier hypothesis Test Analysis and Learning Analyzing test results: Using Google Analytics 4 to get deep into what happened. Learning from tests: Interpreting data and making decisions Case Studies: Examples of successful and unsuccessful tests Group Activity: Analyze mock test data and decide on next steps Day 3 ?Program Management and Scaling CRO Efforts Building and managing a CRO team Tools and technologies for CRO program management Strategies for scaling CRO efforts across an organization Developing a continuous improvement culture #cro #googleanalytics

This keeps me awake at night – how do we keep it real and human in this wave of AI and data? Sure, AI's creating left and right, but let's not forget: at the heart of it all, it's about real people, real stories. We're knee-deep in data and AI. It's everywhere. But hey, let's hit pause for a second. How about we use marketing analytics to inspire a more human approach to AI tactics? Think about it: shifting from just data reporting to really getting what behaviors and cultures are behind it. It's not just about what the data shows – it's about reading between the lines to understand the human element. Picture this: someone clicks on your ad. Traditional analytics would tally that up and report in it's performance, few questions asked or guesses on why one did better than the other. Was it the message? The design? Or something deeper, tied to their cultural roots? Statistical research...that's where the real story is. Here's where I'm planting my flag: We need to dive deeper. Let's take this beyond just reports and dashboards. I'm talking about real, nitty-gritty behavioral statistical research with click data. Why? Because every click is a human decision, and behind every decision, there's an emotion. Let's uncover those stories. We've got the tools, the tech, the data. Now let's add the empathy, the curiosity. Let's not just be marketers; let's be human. I'm calling on all you data analysts, marketing gurus, and curious minds. Let's collaborate, let's innovate, and let's bring some real human insight back into the equation. Drop a comment, share your thoughts, or hit me up. Let's make marketing not just smart, but wisely empathetic. #HumanizingData #DeepDiveAnalytics

When they first called data "The new oil," we believed we could sift through the vast amounts of data to truly see the people we market to. However, as the field of analytics expanded, two words - "measure" and "attribute" - subtly nudged us off course. The word "data" has its roots in Latin, meaning "to give". Every click on a website, every swipe in an app, every interaction online is a gift from customers to us - a glimpse into their intentions, a chance to understand them.?This was where the value exchange happened between the user and the marketer. Yet, in the face of this rich mine of insights, we made a critical error. We started viewing these data points not as a means to understand the vast spectrum of human behavior, but as a tool to measure our own marketing prowess. We ignored the human element behind each data point, reducing people to mere numbers. This approach didn't just deprive businesses of deeper insights; it also led to widespread disappointment in the potential of data science. Now, we face a crucial question: Is a dashboard the best we can do? #dashboarddesign vs. #analyticsresearch