Cleo Tech

We recently launched our #SportsforGood programme with Soccer Aid for UNICEF, and we’re already talking to 15 professional football clubs about using Cleo to tackle food poverty and increase fan engagement in their city Below are some headline stats?? Collectively from the 15 clubs: - They cover over 1m local children - of which 336k are in food poverty (and this is up 40% in the last 5 years) - but sadly, 119k of those don’t qualify for a free school meal. With Cleo, partnering with these clubs, we can create 7.5m meals a season at zero cost to clubs, all delivered on the #blockchain in an open and transparent way. More clubs + more sports on the way. Help us create a movement around this.

One week to go to Soccer Aid for UNICEF and as a partner we’re giving away a match day shirt (they are nice and very limited). Just tell us who you are most looking forward to seeing play on Sunday in the comments ?? We’ll select someone at random from the comments on the day (which is #NetZero via Cleo??) (To help here is the England team, will update with the full World 11 when it’s announced).

CLEO partners with Soccer Aid Productions partners to help make Soccer Aid 2024 a #netzero matchday event. Soccer Aid for UNICEF is a cultural phenomenon that has been uniting global stars and audiences since 2006. Broadcasted on prime-time ITV, the event reaches over 4 million viewers, with a wider media reach of 5 billion. This year's event promises to be unprecedented in its ambition, reach, and impact. Through this strategic partnership, CLEO will be working with Soccer Aid around the match day at Stamford Bridge and, through our platform, help towards offsetting the carbon emissions from the day. The alliance aligns with Soccer Aid's vision of fostering positive change and sustainability in the sporting world. Shane Horgan, Managing Director of Soccer Aid: "We are thrilled to partner with CleoTech, whose innovative approach to sustainability complements our mission to create a positive impact both on and off the field. This partnership not only contributes towards our efforts around Soccer Aid 2024 - but together we are also taking a significant step forward in demonstrating that sports events can be both thrilling and environmentally responsible." Jason Sibley, CEO at CLEO, commented on the collaboration: "Partnering with Soccer Aid is an exciting opportunity for us to help raise awareness of how our platform can be used for good causes and projects around the world. We are dedicated to using our technological expertise to support their admirable sustainability efforts and excited to show what can be achieved when technology and sports unite for a greater good." This year’s Soccer Aid takes place on Sunday 9th June 2024, broadcast live on ITV and STV. For more information on Cleo Tech, go to https://www.cleo.tech. PS - want a chance to win a signed Soccer Aid World 11 shirt? Follow us for updates on how to enter.

We are very proud to welcome former Binance NFT Director Ryan Horn as our Global Partnerships Lead. As the former Binance #NFT Director and a recognized leader in the realms of sports, entertainment, and brand crypto strategies, Ryan will serve as a key advisor and lead for global partnerships. Cleo launched in 2023 with our Marketing for Good proposition (rewarding a prospect’s attention for a tokenized good in the world) - and building on that, Ryan will be helping CLEO grow it’s Sports for Good programme. This programme presents a new and unique fan engaged connected economy that helps the club meet their ESG goals. More - https://lnkd.in/eKg7ZQpm

#Cleo is a #RWA (real work assets) 'For Good' platform built on the #Blockchain that digitizes a good for transparent and scalable use, and it can be applied to many markets. But we started in Marketing (it's a huge market, and fixes a common problem), here is Jason Sibley explaining why we started with marketing to ThreadGuy. We call it #MarketingforGood --> https://lnkd.in/enBNP3jK