Clear M&C Saatchi

Our very own Allison Zelby and Elana Soclof are enjoying all things innovation, product discovery, creativity & snacking this week at Natural Products Expo West! From innovation and trends tracking, the brand experiences, countless samples and conversations are illuminating that the future favors the bold. Stay tuned for our predictions. If you’d like to connect onsite, please email:?[email protected]. M&C Saatchi Group M&C Saatchi North America M&C Saatchi Consulting Rhonda Hiatt Jim Whelan Anna King Alison Shiver Tim Spencer Jen Zwilling Erin Proud Tracey Koehler Matt Steel #MCSaatchi #ExpoWest #Culture #CPG #Retail #Innovation #Creativity #FutureCasting #BrandExperience

?? Cheers to a very merry holiday season and a bright New Year!??? No matter your favorite festive drink of choice, one thing is certain; the beverage category is evolving with?rapid growth through innovation, product launches and enhanced experiences.?From collagen sodas to magnesium-infused coffees and alcohol-free spirits, consumers are seeking bolder innovations and experiences. So, how can your brand stay ahead? We forecast four bold bets for brands to create daring innovations, relevant communications and memorable experiences to generate significant growth and transformation in 2025 and beyond. Raise a glass and learn more here ?? bit.ly/3DvRu8m about how to: ? Navigate the complex landscape of beverages ? Connect more deeply with consumers ? Drive sustainable growth in this dynamic category M&C Saatchi Consulting M&C Saatchi Group Kay Hollingsworth Sophie Lerway Amanda Payne Jen Zwilling Dave Moore Erin Proud Amanda Skudlarek Anna King Alison Shiver Rhonda Hiatt #mcsaatchi #beverages #insight #innovation #brand #experience #drivinggrowth #consumergoods #future #trends

Will you be at CES 2025? From Jan. 7th-9th, our team will DIVE IN and kick off the New Year at #CES2025. We’ll be hosting private, pop-up experiences for senior marketing, tech and innovation leaders to connect on top industry trends and what brands are placing their biggest bets on to drive growth in 2025. To register your interest, please email:?[email protected]. M&C Saatchi Group M&C Saatchi North America M&C Saatchi Consulting Rhonda Hiatt, Nadja Bellan-White (she/her/ella), Alison Shiver, Isabella Pierangelo, Stephen Lang, Megan Nora, Guillaume Lelait, Jonathan Yantz, Erin Proud, Tracey Koehler #CES2025?#Technology #Innovation #BrandBuilding #Growth

We are excited to partner with our newly appointed CEO of?M&C Saatchi North America,?Nadja Bellan-White (she/her/ella), as we continue to grow our US network and serve our global clients through bespoke teams as a part of M&C Saatchi Consulting. M&C Saatchi Group Ad Age #mcsaatchi?#adage?#marketing?#brand?#culture

How can supermarkets go beyond transactional relationships to capture both the wallets and the hearts of consumers? Our very own Amanda Skudlarek, Executive Creative Director and Kristyn Bertrams, Director, spoke with LBBonline - Little Black Book’s Laura Swinton about how grocery chains are fending off the online retail giants. “It’s not enough to add more discounts and services; the opportunity is to create an authentic, simplified shopping experience that is deeply connected to the local community and to each consumer’s unique needs and desires. A supermarket that is thriving is a place where customers don’t have to shop, but it’s where they love to shop.” Read the article here ?? https://bit.ly/3CzW0T0 #Retail #BrandExperience #Insights #Supermarkets #Grocery?

Can challenger bank brands win the trust of consumers for the long-term? Our very own Robert Williams, Strategy Director, Clear, a part of M&C Saatchi Consulting, spoke to The Drum about how challenger banks can successfully build their brands within an evolving industry that is rooted in trust.?He also explores some lessons that big bank brands can learn from challenger banks: ? “If traditional banks can successfully modernize then they will be more attractive to bank with than the challengers, because of the “safety blanket” that comes with having a physical bank and a longer history.? ? Now that the mainstream banks have taken on that more modern approach to banking and applied it with a bit of the old-fashioned stuff in there as well, people will gravitate towards the major players where there is that perception of too big to fail, as well as trust and security.” ? Read the full piece in The Drum??? ? #brandstrategy #financialservices #digitalbanking #consumerloyalty #challengerbrands?#banking

Congratulations to Nadja Bellan-White (she/her/ella), CEO, SS+K, for being selected as a honoree on the Campaign US?2024 40 Over 40 List, which celebrates senior leaders who have built meaningful careers that rising stars can look up to. Our CEO, Rhonda Hiatt, accepted the award on Nadja’s behalf at last month’s ceremony. Thank you to the Campaign US team for hosting such an inspiring evening! #CampaignUS40Over40?#mcsaatchi?#leadership

?? Listen here: bit.ly/3ZziDAg Our CEO, Rhonda Hiatt, recently joined Christophe Lachnitt, Founder, Superception Podcast for a conversation on the future of retail. Tune in to the episode to learn more about the: ??Current state of retail? ??Impact of emerging technologies on CX ??Role of employee experience in retailer success ??Balance between personalization and privacy #retail #experience #CX #brand #podcast #mcsaatchi

From travel-agent influencers to youth cruises, what does the future of travel look like? Our Associate Director, Sophie Lerway, joined The Drum’s panel of leading marketers to discuss 2024’s emerging travel trends. Explore all of the trends now ? #mcsaatchi #travel #tourism #marketing #traveltrends

We were delighted to attend the MMA Global CMO & CEO Summit and host the Culinary Experience that included an “Iron Chef-like” challenge where teams of top brand leaders across industries competed by creating a variety of savory and sweet canapé creations. Just like this fun cook-off, our teams at Clear and M&C Saatchi Consulting love working together to solve complex business challenges, especially whipping up recipes for driving growth. Rhonda Hiatt, our CEO, Clear M&C Saatchi, shared one of our favorite recipes, which seamlessly blends insights, strategy, and design, is fueled by data, technology, and creativity, and is driven by impact. So, what are the key ingredients for cooking up growth? ? Brand: Who you are ? Innovation: What you do ? Experience: How you show up ? Insight: Realized growth & consumer connection Interested to learn more about how these ingredients create lasting brand impact? Explore more here?? https://lnkd.in/gnSAsr7i Thank you again to the brand leaders who joined us to craft delicious canapés and the MMA Global team for bringing to life an insights-rich summit! #YesChef #CMO #CEO #BrandGrowth #Innovation