CleanKonnect

Ross Dellenger of Yahoo Sports wrote a great article about how messy the months leading up to July 1st, 2025 (effective date of revenue-sharing) will be. ?? https://lnkd.in/gQA6vuXg Check out this Twitter thread with deeper analysis about the top 10 claims and quotes from the article. ?? https://lnkd.in/gGEJKAdM

Awesome real-world #NIL exposure for the students who aspire to work in sports at Penn State! More sports management programs are moving toward having NIL as a major component of their academic curriculum - some programs have even introduced dedicated NIL classes.

Good summary from Noah Henderson about the ripple effects of the less-discussed third major component of the House v. NCAA Settlement of scholarship limits ==> roster limits. Henderson does a great job of showcasing how the section of the settlement can be perceived as a positive (since scholarship limitations have been removed every athlete on the roster can receive up to a full scholarship which many Power conferences will be able to stomach) but at the potential expense of the walk-on. Key takeaway: "While teams still have flexibility in how many scholarships they allocate, the new structure strongly incentivizes schools to fully fund all roster spots with scholarship athletes, leaving little room for non-scholarship players. This shift effectively reduces the incentive to field walk-ons, as teams will likely prioritize fully funded rosters over maintaining non-scholarship spots. As a result, the traditional pathway for walk-ons is quickly disappearing, putting the very future of the walk-on athlete in jeopardy." #NIL #nameimagelikeness #collegesports #HouseVNCAA

CleanKonnect conducted an analysis looking at the social media impact of athlete NIL posts by comparing likes and comments on Sponsored Posts vs. Traditional Posts. ?? Sponsored Post = any post in which the athlete is promoting a product or service ?? Traditional Post = any post that shows the athlete in their day-to-day live or playing their college sport The data showed a substantial drop in likes and comments when the athletes posted a Sponsored Post, to the tune of 31% fewer likes and 44% fewer comments on average. The trend was consistent across almost every athlete analyzed, regardless of the athlete's gender or sport played. There was one exception to the trend: Duke basketball freshman forward Cooper Flagg who saw only a small decrease in likes and an increase in comments on his Sponsored Posts, largely driven by the high quality production of his groundbreaking NIL deal with New Balance. The key takeaway for college athletes who want to ensure high levels of engagement on their social media posts: - Be thoughtful about how many Sponsored Posts you share compared to Traditional Posts. Too many sponsored posts in a row could lose buy-in from your followers. - If the partner brand is open to doing a collaborative post, you can pick up incremental likes, comments, and followers by being exposed to the brand's social audience. - When producing Sponsored Posts, try to make it look and feel like a Traditional Post in a way that adheres to the brand standards. Sponsored Posts that look like Traditional Posts can be a win for the athlete and the partner brand. Check out the visuals below for more information about the analysis and examples of the different post types.

I’m happy to share that I’ve obtained a new certification: CleanKonnect NIL Certifcation from CleanKonnect!

Pete Nakos of On3 published a great summary outlining how former college athletes can now begin filing claims for their piece of the $2.8 billion the NCAA is set to pay in back damages. These back damages are one of the major components of the House v. NCAA settlement agreement, along with future revenue-sharing and roster limits. Check out this visuals below for a breakdown of how the headline $2.8B breaks down into different component parts along with a timeline of the key milestone dates culminating in when the first back damage payment will be remitted. Full article from On3: ?? https://lnkd.in/ggA52PHu #NIL #nameimagelikeness #HouseVNCAA #collegeathlete

??? Tomorrow's election will reshape the future of college sports and NIL policies. Republicans and Democrats have different visions for athlete rights, collective bargaining, and NIL control. Check out the below to see how each party's stance could impact the future of college athletes. Front Office Sports put together a great article summarizing the differences and providing insights on what’s at stake for athletes and fans alike. ?? https://lnkd.in/ebNUdvuE Check out this Instagram post for a summary of the key differences: https://lnkd.in/gezhrERp #CollegeSports #NIL #2024Election #Republicans #Democrats #AthleteRights #FrontOfficeSports

I’m happy to share that I’ve obtained a new certification: CleanKonnect NIL Certification from CleanKonnect!

Jess was an incredible intern for CleanKonnect in helping take our social media presences, voice, and mission to the next level!

Very cool to see Duke Innovation and Entrepreneurship leaning into NIL education for: - student-athletes - influencers - students interested in the NIL business model with a specific focus on how to build a sustainable business in NIL, beyond just growing a social media presence.