Clay

?? Big news for sales teams everywhere! Clay just dropped a Salesforce package that's going to revolutionize your prospecting game Imagine this: One click in Salesforce, and BAM! ?? You've got all the intel you need on any contact No more tab-switching madness or data-hunting nightmares Here's what you can do without ever leaving Salesforce: - Find the perfect contacts at any account - Get AI-powered web research on demand - Draft personalized emails that actually convert If you can dream it up in Clay, your SDRs can use it in Salesforce It's like giving your sales team superpowers! Over 100,000 GTM teams are already crushing it with Clay. Join them and watch your pipeline grow Check it out now to grow with Clay! ?? https://www.clay.com/sdr

Thank you Notion and Anastasia Crew for hosting us last week! We had a blast sharing our thinking with your community. Here are two great recaps already on LinkedIn: From Tem ?(Founder & CEO of Optemization) https://lnkd.in/eWan4nnC From Annette Sung (Fractional Head of Growth & Product Marketing) https://lnkd.in/ehmvgujV Bruno is a rockstar and he keeps it real -- Everyone's favorite take seems to be (as Annette paraphrases) "Attribution is sorta BS" ?? "People don’t buy software because of a single Google ad. It’s a combination of many things. Your ultimate goal should be frequency of impressions and and how well your messaging resonates"

So excited to roll this out to y'all! What a no-brainer this was :) - Many a requests from both sides. Great product. Great team. Proud to be partnering with you Benjamin Douablin!

Clay grew 10x YoY for the last 2 years. Bruno Estrella shared his super tactical playbook with us last night. Here are 5 key takeaways + how it can be directly applied to you: 1) Linkedin is, and remains, their biggest acquisition channel Don’t diversify your channels too soon. Focus on 1-2 channels that you can 10x growth on. How you crack your 10x channel is the fun part. 2) Attribution is sorta BS ??♀? People don’t buy software because of a single Google ad. It’s a combination of many things. Your ultimate goal should be frequency of impressions and and how well your messaging resonates. When it comes to attribution, use it for directional signals. Meaning, it’s a great tool for testing the success of a campaign, or if there is an emerging channel or tailwinds that you should start paying attention to. 3) PLG vs SLG PLG is great for awareness. This is the audience that will advocate for you at scale. You want to keep this word-of-mouth flywheel going because if you have any traction, WoM will always be the primary driver to your baseline growth rate. SLG/Enterprise is great for revenue retention rates, and seemingly negative churn rates. If you’re starting with PLG and want to go upmarket –?be careful not to completely abandon your PLG efforts too soon. It’s what drives market interest in your product, and will likely support your SLG motion. 4) Focus on engagement at the top of funnel Your top of funnel activity generates lots of important signals. Beyond the quantitative signals, there is gold in your ads' comments, reddit posts, YouTube video comments, and so on. You will see firsthand how people perceive your product, what they understand vs don’t understand, what excites them, what questions they have, etc.?These signals should all influence your marketing and drive your content strategy. 5) Influencer marketing Focus on making sure they truly understand the value of your product before they talk about it. And focus on decreasing their friction to create content. At Clay, they only worked with a few big influencers. They treated them like a sales prospect: asked who their targets were, built out a pipeline for them, enriched it. This worked so well that one of their influencers converted into an enterprise account. On decreasing friction, they leveraged programmatic tactics to do legwork for the influencer (eg. record the video for them) so all they need to do is 'fill in the blanks'. There were a lot more that were very specific to Clay's GTM. These were the five that I've found to be applicable to ANY early-stage PLG startup. Thank you Anastasia Crew for hosting a lovely evening at Notion's office ??

Some people just want to watch the world learn.

Sales professionals and agencies, rejoice! Clay + Reply integration is now live! Why you should care you ask? Reply.io is the only integration/enrichment in Clay that combines multi-channel, conditional (aka branched) outreach sequences with predictable volume pricing. Here's how it simplifies your workflow: * Precision Prospecting: Enriched data automatically populates Reply sequences, eliminating manual work. * Personalized Messages at Scale: Craft highly personalized emails that resonate with prospects. * One-Click Sync: Focus on closing deals, not just data entry. This seamless integration eliminates juggling multiple tools. This goes beyond speed. It ensures the right message reaches the right person at the right time. See it in action: https://lnkd.in/gJCVqUUf Shout out to Stefan ?? Kollenberg and Larry Li for helping bring this integration to life!

Found out that Clay — a tool that I remember as an awkward Airtable look-alike I tried 6 years ago — has transformed into a powerhouse GTM enrichment software that's growing 10x YoY since its relaunch in 2022 ?? I'm giving it another try this weekend! Yesterday, I went to a fireside chat where their growth marketing head Bruno Estrella dropped some interesting tidbits: 1. 50% of HubSpot revenue comes through implementation partners. Clay too, launched "Claygencies" program, where some are now making eight figures annually. 2. LinkedIn UGC is Clay's best performing channel. Specifically, content created by Claygencies for whom Clay reduces friction to generate content in creative ways. Like using AI to generate custom new feature walkthrough videos. 3. "Organic" isn't a thing; it's just a different utilization of marketing spend. Everything is paid for one way or another; speed is the variable that matters. 4. Despite difficult attribution (which doesn't matter anyway), out-of-home ads (billboards, subway) legitimize a startup cause consumers to perceive it as "they made it," so it may be a good investment early on.

"Swear I could spend whatever on it" you say? ?? ?? AHAHA I love our users so much. Makes our jobs so fun :)

Another huge integration -- YouTube transcripts at scale ?? Just scratching the surface of possible use cases here: - Research long-form video content in seconds - Turn YT videos into step-by-step SOPs effortlessly - Videos for audience and customer insights—without watching - Publish summaries of your videos as blog posts - Extract key takeaways from trending topics ~~~~~~ Shoutout to Thomas Colitsas who built this powerful integration! Read more in our Claybook linked below!

It's been a big week of announcements at #MSIgnite, and we're thrilled to share this exciting news for #Dynamics365 from Microsoft's Matisha Ladiwala and Ayushman Jain for Dynamics 365 Sales. Yesterday, we announced a new data integration with?Clay, a leading enrichment and orchestration provider. Clay combines first-party data with over 100 enrichment providers and an AI research agent, maximizing data coverage to create a more comprehensive view of the customer. Through the integration between Microsoft and Clay, #Dynamics365Sales customers can add insights that would typically not be available in first party sources, such as valuation of private companies, headcount, key competitors and more. With these additional insights seamlessly synced back to Dynamics 365 Sales, agents can perform tasks with more precision. Read the whole blog here and get ready to unlock the power of this new integration: https://lnkd.in/g2N6umiw #Dynamics365Community #MsDyn365 #SalesIntegration