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Did you know there is a direct correlation between nurturing creative thinking and corporate growth? According to Deloitte's 2023 Global Marketing Trends Report, "High-growth brand respondents are more likely than their negative growth peers to have the mindset and processes to allow creativity to flourish." Why is this? These are the companies that "create an environment that supports creative thinking by encouraging risk taking and cross-functional collaboration." Despite the current trend (perhaps an over-correction??) of the "shift of creative skills to analytical skills" across?Marketing, these high-growth companies are doing the opposite. They are prioritizing talent that can THINK CREATIVELY. Talent that isn't afraid to take risks and work outside of and across silos. They know that Marketing is both art AND science, data PLUS imagination. THIS is an amazing opportunity to creatively rethink your existing product and services portfolio in a way where you can support your goals to expand into new markets, segments, and territories and personalize your customer experience. You already have rich goldmines in your possession. Reimagine them. Reap the rewards. #Innovation #InnoMagination Claroti

Sometimes, your smallest tweaks can lead to your biggest breakthroughs. Innovation doesn’t always require a complete overhaul—often, it’s about refining your existing processes or products to unlock new potential or opportunities. By focusing on incremental improvements, you can achieve significant impact over time. This approach not only reduces risk but also allows for continuous progress and adaptation. How You Can Innovate:?Identify just one process or product in your organization and brainstorm small, actionable improvements you can take with your team. Measure the results. Iterate. Tell me about it. I'd love to hear your story. (Then repeat with another product or process.) #Innovate #InnoMagination Claroti

True innovation is about reimagining what’s possible with what you already have. It’s not about having more resources; it’s about using your current assets in new, creative ways to unlock potential for growth. Ask me how. #Innovation #InnoMagination Claroti

The best innovations often come from the intersection of creativity and data. When you let market + customer insights guide your imagination, you can create solutions that are not just novel, but impactful and relevant, adding value to those you are called to serve. #Innovation #InnoMagination #Data Claroti

Innovation doesn’t have to be slow. If you align your existing capabilities with unmet market needs, you can go from concept to execution faster than your competitors. Speed-to-market isn’t just an advantage—it’s (almost always) a necessity. #Innovation #innoMagination Claroti

Want to know the fastest path to meaningful innovation? Start with what you already know works. Reimagining proven offerings to meet emerging market needs isn’t just efficient—it’s strategic. Why reinvent the wheel when you can just upgrade it??? #InnoMagination #Innovation #SpeedtoMarket Claroti

Innovation isn’t about creating something?new?every time—it’s about seeing what’s already there differently. Did you know that hidden within your existing products, services, or expertise are untapped opportunities waiting to be unlocked? The challenge is shifting perspective to find them. #InnoMagination #Innovation Claroti

Seeing the possibilities where others only see obstacles is a powerful--yet uncommon--skill. It’s about nurturing a mindset that welcomes change and seeks new paths, even when others insist it cannot be done. Tell me: How do you lead and inspire innovative thinking in your organization? Share your stories in the comments below. #Innovation #InnoMagination Claroti

Unlocking the potential of: Your existing products + unconventional creativity + market & customer data + unmet market needs can transform your business challenges into opportunities for growth and competitiveness, especially in mature stage companies. It’s about blending insight with imagination to achieve remarkable results. How do you approach generating ideas for innovation in your organization? #InnoMagination #Innovation #MarketingPoweredInnovation Claroti