Clark Higher Ed

The ABCs of Enrollment Success G: Geographical Footprint Where you recruit matters—but why you recruit there matters even more. Many Christian colleges continue recruiting in the same regions year after year without re-evaluating their strategy. But with shifting demographics and increased competition, it’s critical to assess whether your primary markets are still the right ones. ? Are you focusing on areas where families align with your mission? ? Are your strongest markets growing or shrinking? ? Are you expanding into new regions where demand for Christian higher ed is increasing? A strategic geographical footprint isn’t just about tradition—it’s about going where the right students are. Where is your team focusing its efforts this year? #HigherEd #ChristianEducation #EnrollmentStrategy #ABCsOfEnrollmentSuccess #ClarkHigherEd

Deposits are only half the battle—getting students to campus is the real challenge. Join Clark Higher Ed and NACCAP on March 19 for a webinar on reducing summer melt and boosting fall enrollment. ?? Wednesday, March 19, at 2 PM ET ?? Register: naccap.org/webinars #HigherEd #Enrollment #SummerMelt #ChristianHigherEd #Admissions

The ABCs of Enrollment Success F: Financial Aid Many enrollment leaders are noticing a trend this year—applications are down, but deposits are up. One major difference in 2025? The FAFSA delays from last year. Year-over-year comparisons may not tell the full story, making it even more critical to understand financial aid, get offers out quickly, and leverage the right awards in the right places. The faster students see a clear financial picture, the more confident they’ll feel in their decision to enroll. Are you seeing similar shifts in applications and deposits this year? How is your team adjusting? #HigherEd #FinancialAid #EnrollmentStrategy #ABCsOfEnrollmentSuccess #ClarkHigherEd

That’s a wrap on the 2025 Council for Christian Colleges & Universities (CCCU) MAC1 Conference! Great conversations, meaningful connections, and a lot of fun catching up with friends in Christian higher ed. Thanks to everyone who stopped by the Clark Higher Ed booth—we loved being part of it! #CCCU #HigherEd #ChristianHigherEd #EnrollmentMarketing

Clark Higher Ed is proud to sponsor the 2025 Council for Christian Colleges & Universities (CCCU) Multi-Academic Conference in Atlanta! We’re excited to connect with enrollment, marketing, and financial aid professionals from Christian universities across the country. This conference is a great opportunity for collaboration, networking, and shared learning – and we’re honored to be a part of it. If you’re attending, stop by and say hello! #CCCU #HigherEd #ChristianHigherEd #EnrollmentMarketing #Networking

Wrapping Up a Great Week in Orlando! ?? This past week, Clark Higher Ed’s had the privilege of attending both ABACC 2025 and ABHE 2025, where we connected with incredible leaders dedicated to strengthening Christian higher education. From meaningful conversations about enrollment and marketing strategies to insightful sessions on the future of faith-based education, these conferences reinforced the vital role Christian colleges and universities play in shaping the next generation. ?? Here are some highlights from the week! A huge thank you to everyone who stopped by to chat, shared insights, and engaged in conversations about the challenges and opportunities in Christian higher ed. If we didn’t get a chance to connect, let’s keep the conversation going! #HigherEd #ChristianEducation #ABHE #ABACC #Enrollment #ClarkHigherEd #FaithBasedColleges The Association for Biblical Higher Education

?? Excited for the?ABACC Conference?this week in Orlando! Clark Higher Ed is honored to lead a?General Session on Thursday at 8:00 AM: "Focus on Emerging Leaders: Top 10 Ways CFOs Can Impact Enrollment Revenue" ???CFOs play a crucial role in shaping enrollment strategy—from financial aid modeling to strategic investments that drive student growth. We’ll be sharing key insights on how finance leaders can directly influence enrollment success. Join?Stuart Spires?and?Jeff Holliday?as they break down actionable steps to align financial strategy with enrollment outcomes. ?? If you’re attending ABACC, don’t miss this session! Let’s connect and discuss how?Christian higher ed institutions can thrive in today’s landscape. #ABACC #HigherEd #Enrollment #CFO #ClarkHigherEd #ChristianHigherEd #Leadership #HigherEdFinance

The CHE team is headed to Orlando, the city of sun and smiles. I hope to see lots of friends in Higher Ed there in Orlando. Stop by and visit us!

?? Next Stop: Orlando! ?? Next week, Clark Higher Ed’s team is heading to Orlando for two incredible conferences in Christian higher education! ?? ABHE 2025 (Feb 19-21) ?? ABACC 2025 (Feb 17-20) The The Association for Biblical Higher Education (ABHE) and the Association of Business Administrators of Christian Colleges (ABACC) bring together leaders dedicated to strengthening Christian colleges and universities. We’re excited to connect with enrollment and finance professionals who are shaping the future of faith-based education. If you’ll be there, let’s meet up! We’d love to talk about how we’re helping Christian institutions grow through strategic enrollment and marketing solutions. ?? Comment below or send us a message if you’d like to connect in Orlando! #HigherEd #ChristianEducation #ABHE #ABACC #Enrollment #ClarkHigherEd #FaithBasedColleges