Claritas

Are You Still Using Outdated Attribution Models? For years, #CPG & #retail marketers have relied on legacy measurement models to track campaign success. But what if those models are failing—misattributing up to 30% of ad value and wasting over $50 billion in media spend? Traditional #measurement methods weren’t built for #omnichannel shopping, mobile commerce, or today’s privacy regulations. Consumers move fluidly between in-store, digital, and social touchpoints, but outdated models can’t track their journeys accurately. That’s why Claritas is leading the charge with Multi-Touch Cross-Channel Attribution—the industry’s first #AI-driven solution built for the modern marketer. Stop guessing. Start optimizing. Download our latest Attribution Analysis Report to see how modern attribution can transform your strategy (https://lnkd.in/dA6GDfUc) or request a demo (https://lnkd.in/dvihqTpC)

The Financial Brand #Forum is just over a month away and Claritas is once again a gold-level sponsor. In addition to our private meeting space, we will be at Booth #B322 in the Bristlecone Ballroom and Michael Scicolone will be co-presenting a breakout session with Nolan Waltman from First Service Credit Union. Request a meeting with our financial services experts by emailing [email protected]

In-store vs Online: 2025 Retail Marketing Report This #retail marketing report explores the respective advantages and challenges of both online and in-store retail shopping, the factors influencing consumer choices, and ways in which marketers can optimize for both. Download Report today: https://lnkd.in/dystFPjv

Traditional #MultiTouch #Attribution (MTA) models are outdated, missing critical insights and leaving billions in ROI unclaimed. Claritas MTA changes the game with #AI-powered, cross-channel attribution designed for today’s fragmented consumer journeys. By using real-time machine learning and AI-driven incrementality testing, it reallocates misattributed marketing credit, optimizes engagement, and delivers unbiased measurement—without relying on cookies. With 90% accuracy and proven success with brands like AT&T, GM, and Major League Baseball, Claritas MTA is the key to unlocking smarter marketing decisions. Step into the future of attribution today.! Learn more & request a demo: https://lnkd.in/dZ2a9Ake

Who’s attending Podcast Movement Evolutions? Let’s connect. The Claritas team is heading to #Evolutions by #PodcastMovement from March 31 – April 3, bringing industry-leading insights to the stage with two can’t-miss panels: PANEL 1: Transforming Audio Marketing: How Claritas and AudioStack are Revolutionizing the Industry Tuesday, April 1, 2025 | 2:30 PM – 3:00 PM Discover how AI-driven creative production and optimization are reshaping #audiomarketing. Learn how Claritas and AudioStack enhance targeting, maximize ad performance, and set new standards in advertising. PANEL 2: Measuring Up: The Web Lift Showdown Wednesday, April 2, 2025 | 11:45 AM – 12:15 PM Industry experts break down web lift attribution and podcast ad measurement. Get insights into how top providers track impact, compare methodologies, and use AI to optimize campaign performance. REQUEST A MEETING: [email protected] Set up a meeting with our experts in attendance: Caleb Mansfield, Heather Chandler Roestamadji, Jason Fialkov, Don S., Erik Lundberg, Claire Estes, James Mckeever, and Daniel Cooney.

Jay Stockwell, Chief Revenue Officer at Claritas, will be attending this year’s NVIDIA GTC AI Conference. As #AI continues to redefine our landscape of #marketing and #technology, we are eager to engage with industry leaders, explore the latest advancements, and showcase how Claritas is harnessing AI to drive precision marketing and measurable business outcomes. ?? Reach out to Jay Stockwell directly or email [email protected] and we'll connect you! See you at NVIDIA GTC!

We’re live at SXSW! This year’s SXSW is in full swing and Claritas’ own Jenna Neumann and Lindsay Long are in the middle of the action. So far they’ve had productive meetings discussing strategies for various media and agency partners and clients, and have even sat in on a few of the track sessions. Want to squeeze in a last minute meeting to discuss your business needs? Reach out to them via LinkedIn, or email [email protected]

Claritas is Heading to Shoptalk Spring! March 25-27 | Las Vegas Join Claritas VP of Sales, Rebekah Hudson and over 10,000+ #retail leaders, consumer brands, and tech innovators! Want to connect? Reach out to Rebekah directly on LinkedIn or email us to request a meeting: [email protected]. #ShoptalkSpring #RetailInnovation #Claritas #FutureOfRetail

This Week: #Audacy Insights Series Do you have the right measurement tools in place for your audio campaign? Our partners at Audacy, Inc. have invited Heather Chandler Roestamadji to speak on a #webinar breaking down #audio measurement through the funnel, optimizing campaigns, new AI-driven innovation, real-world case studies, and the future of measurement. Register : https://lnkd.in/dmmV6kXq

Want to know where #retail dollars are really going? Understanding consumer spending trends across key retail categories—apparel, entertainment, groceries, healthcare, and more—is critical for driving sales and optimizing #MarketingStrategies. Our Consumer Buying Power? and Retail Market Power? Reports give retail marketers the insights they need to identify demand gaps, assess market potential, and make data-driven decisions that boost ROI. ?? Download a sample report today and explore our updated pricing: https://lnkd.in/dYYrmEP - #RetailMarketing #ConsumerSpending #RetailTrends #MarketIntelligence #RetailStrategy