Clarisights

“Clarisights enables marketers to go from questions to insights in minutes” - Filippo Gallignani, marketing leader (Unobravo, ex-Preply and Delivery Hero) Iterating fast and testing many hypotheses is paramount in performance marketing. However, most teams struggle with static and inflexible dashboards. Any change takes weeks or months of waiting for the data team. Thus marketers resort to manual analysis and reporting or miss out on opportunities. Filippo saw these challenges at Delivery Hero (VP Performance Marketing and CRM), onboarding Clarisights to solve them. He saw firsthand the impact of Clarisights, enabling marketers to explore data, and add and customize metrics, dimensions, dashboards and reports. This shift has empowered hundreds of marketers in Filippo’s teams to maximize marketing impact. Since then Filippo onboarded Clarisights to Preply (CMO) and Unobravo (CMO). From questions to insights in minutes. #marketinganalytics #performancemarketing #BI #marketingdata

It's Friday, everyone is slowly preparing for the weekend. When BOOM! A wild new interview of Martech Family appears. And wouldn't you know it, it's another banger, and you have to give it a read. Arun Srinivasan took the time to talk to us about the founding of Clarisights, and lessons learned along the way. Here are three things you'll learn if you click on that sweet link : ?? The story of the man who purchased the first CPA deal on "The Facebook" form Eduardo Saverin ?? How a famous food delivery company changed things around for the nascent Clarisights ?? Why the best marketeers still use Spreadsheets - and how that was the opportunity of a lifetime for Arun. Since he is such a brilliant story teller, expect to hear more about Arun Srinivasan as soon as our podcast is up and running! And now you can enjoy the weekend.

See you at the The MarTech Summit Berlin

We're hiring! Join the Clarisights team and help us democratize data for marketers worldwide. We're looking for talented individuals to fill two key roles: - Enterprise Account Manager: https://lnkd.in/d7AHjkrc - Sales Development Representative (SDR): https://lnkd.in/djxh7grr Why Clarisights? We're growing fast and working with the most sophisticated teams at companies like Uber and HelloFresh. Our core values – Customer Impact, Move Fast, Beat the Odds and Have Fun – drive everything we do. If you're passionate about making an impact in a dynamic environment where your work directly contributes to our clients' success, we want to hear from you! Help us spread the word by sharing this post with your network!

Several of our partner companies are currently hiring for marketing and analytics positions: Delivery Hero - Emily Sutti is hiring a Senior Digital Attribution Manager https://lnkd.in/df8rwtaQ Udemy is hiring: - Senior Organic Social Associate: https://lnkd.in/gs5RM3J7 - Senior Paid Search Associate: https://lnkd.in/gq4ch8Wg - Senior Paid Social Associate: https://lnkd.in/gi3cASMG Bitpanda - Maria Milenkova is hiring for: - AdOps Specialist: https://lnkd.in/d6TBU26U - Affiliate Specialist, France: https://lnkd.in/dsXcv7am

Prediction for 2025: performance marketing teams’ success will depend on their data-driven testing, iteration cycles, and collaboration with data teams. Here's why this matters more than ever: 1?? AI and automation have leveled the playing field. Everyone has access to the same tools, can scale creative production, and test new campaign types. The differentiator? A rigorous, iterative, data-driven testing process—and testing at high volume. 2?? The accelerated pace of change demands agile, data-driven steering based on backend and attribution metrics. Waiting weeks for BI support or building manual spreadsheet workarounds isn't viable anymore. 3?? Signal loss has made measurement more complex than ever. Most teams now recognize there are no quick wins or bulletproof solutions. Marketing measurement requires continuous iteration and close partnership between marketing and data teams. We're seeing this transformation at On The robust company-wide BI setup (Looker, Fivetran, Snowflake) wasn't enough for digital marketing. Marketers wanted to test more, iterate faster, and uncover more optimization opportunities across paid search, paid social, creative optimization, display, affiliates, and SEO. Since implementing Clarisights: - Marketers are testing 3x more - New optimization opportunities are being uncovered - The data team focuses fully on measurement instead of reporting tickets The formula is clear: test more + iterate faster + build strong marketing-data partnerships. Read the full case study below (comments)

"We cannot wait days for a new dashboard. Time to insight is critical - we need data insights at the speed of business." - Maria Milenkova (Director of UA at Bitpanda) As Europe's leading crypto platform, Bitpanda offers one of the most comprehensive ranges of digital assets, serving over 5.5 million users. Maria's team manages large-scale digital marketing operations across 20+ channels and 100k+ ad groups and creatives. In the volatile crypto industry, the marketing team needs to make quick, data-informed decisions to steer campaigns effectively. After evaluating multiple marketing analytics solutions for self-service capabilities, the team chose Clarisights based on the broad range of use cases, speed to insight, and total cost of ownership. Clarisights has become the single source of truth for the entire marketing team (20+ members), supporting every decision, such as: - Budget allocation across channels, devices, and markets - Creative optimization - Channel deep dives - Paid-Organic cannibalization analysis - Etc Looking forward to continuing our partnership with Maria and the team! Read more in the case study (link in comments) ??

Hello Folks, Clarisights is participating in E-Commerce Germany Awards and will appreciate if you can show some love for us by voting here, TIA! https://lnkd.in/gp2emuvW

G2's Winter Badges just arrived?? Clarisights has been ranked the #1 Marketing Analytics platform for Enterprises - our fourth consecutive quarter at the top ?? We’re celebrating 29 badges across the marketing analytics and ETL tools categories, including Leader, Best Results, Easiest Admin, Best Relationship, and Users Most Likely to Recommend. Very proud to see G2 reviews reflecting 3 key priorities: 1/ Customer success - we’re not just a support team. We’re a strategic partner that proactively guides and provides tailored advice and industry best practices. 2/ Time to value and onboarding - get new teams up and running in weeks, ensuring a seamless transition from the previous marketing BI setup (without data/BI support) 3/ Product roadmap aligned with customers' priorities - creative optimization, marketing measurement, and better data exploration workflows We’re not just building Clarisights for our customers - we’re building it with them. To our customers and partners—especially our long-standing champions: THANK YOU. Your trust and feedback have been the heart of our journey. We've grown together, and this success is as much yours as it is ours. Filippo, Mats, Natalie, Attila, Peter, Stefan, Erwan, Emily, Thomas, Hazal, Andrés...and many more! I can't wait to see what’s next - Onward and upward! Read the full story in the comments.

Creative excellence is on everyone's agenda - but most teams are guessing. CREATIVE ANALYTICS is key. How to uncover winning creative formulas and combat fatigue? Through rigorous and iterative testing, media buyers and creative strategists are able to unpack what creative components, characteristics, and copy drive reach and conversions. Working closely with teams like Uber, Delivery Hero and HelloFresh, we've broken down this methodology to publish the ultimate guide to Creative Analytics. What’s included: 1/? Best practices backed by real-world examples >> How to uncover winning formulas for impactful creative ads >> How to spot top-performing creatives >> How to identify creative fatigue 2/ Creative optimization check-list Download your copy here: https://shorturl.at/kp0bJ