New Episode: Campaign Codebreakers ?? Our very own William Redick Jr sits down with Larissa DiStefano from The Brooks Group to break down the strategy behind her award-winning campaign, built around The Brooks Group's "Best Practices of High-Performance Sales Teams" research report. This multi-channel campaign positioned The Brooks Group as a go-to resource for B2B sales leaders—helping teams maximize performance with research-driven insights. ?? In this episode, you’ll discover: ? How to craft a high-impact, research-backed marketing campaign ? Strategies to engage sales decision-makers in B2B ? Lessons from a campaign that delivered real results Don't miss out—this conversation is packed with actionable insights for marketers and sales leaders alike! ?? Episode links in the first comment below!
Get your popcorn ready and your marketing strategy hats fitted tight—because what we’re about to dive into can fuel your entire strategy for 2025 and beyond. In episode 2 of the Campaign Code Breakers podcast, I sat down with The Brooks Group VP of Marketing Larissa DiStefano - and she broke down her team's Gold Stevie award winning campaign. She dives into the planning, strategy, and execution - and how it all started with one cornerstone research report that exploded into a full-blown marketing movement—like a tiny snowball rolling downhill until it’s a full-on avalanche. Check out the episode in the comments below! ??