CJL Consulting Group

90% of founders struggle with attracting clients Despite having high quality services. Here's 3 common reasons why: (And how to fix them) ? The brand isn't trusted: People scroll past your content. Ignore your emails. Never book calls. Because they don't know if you can actually help them. ?? SOLUTION Define the unique value that you bring to the market. Position your brand as the only option that provides what they can’t get anywhere else. ? Doesn't Stand Out Your message sounds like everyone else's. Same words. Same offers. Same "proven" strategies. You blend in with the crowd. ?? SOLUTION Stop copying others. Focus on your unique approach. Build content around your actual experience. Share what makes your method different. ? Marketing to Everyone You're afraid to narrow down. Try to please everyone. End up connecting with no one. Waste time on the wrong leads. ?? SOLUTION Pick one specific audience. Speak directly to their struggles. Create content that makes them say "this is exactly what I needed." Do all of the above, You'll start to see that the right clients find you, trust you, and choose you - without the constant hustle.

Worried your small business isn't generating sales? Here’s why: You’re too focused on the tactics, not on the strategy. Your marketing playbook is no longer working. - The ads aren't converting - Email open rates are declining - Sales have significantly slowed down No one wants to tell you this. But, your brand isn't working. Look, you have all of the elements. - logo - website - social media presence But, like a relationship going bad. It's no longer working. The signs were there. You just missed them. In this week's newsletter, I cover the 5 overlooked brand strategy gaps that is slowing your sales. In 5 minutes, you'll find out how to fix them. We all miss the signs. It's o.k. Let clarity set you free. Which one did you miss? https://lnkd.in/epa2xRYr ?? Go S.I.G.H.T.??Seeing with my newsletter in your inbox. It's like a free weekly session with a brand strategist?who will navigate you past the stumbling blocks keeping your brand from reaching its next big goal. https://lnkd.in/epnutxgV

This is the top secret of successful entrepreneurs. (and why you should start doing this TODAY). Here's the truth about why most small businesses fail. ? They don't know their unique value ? They're unclear on the problem they solve ? They haven't defined their target audience Let's keep it ?? that business was started with you in mind. Not your customer. But let me tell you. Your service is the answer to someone's problem. They just need to find you. Every successful entrepreneur you see today are clear on these 5 things. - Who they are - Who they are for - What they do - What makes them special - Why someone should choose them. They invest in their brand strategy. And you know what? It paid off. - They didn't waste money on marketing - They attract clients to their business - They became the only choice So let me ask you this: What's one thing you can start today? ? Define your unique value ? Really learn your dream customers ? Identify the specific problem you solve ? Start building your brand strategy- become the only choice The best investment you'll ever make is in your small business. Strategy now. Legacy later. ?? Share this post with a fellow entrepreneur ?I am Candice Jackson Long brand strategist that guides service based small businesses to discover who they are, who they’re for, and how to become impossible to ignore.

Picture this. (this transformation is crazy) Your service based small business - operations go from scattered to streamlined - winning pitch competitions with clear message - team moves from revenue drain to revenue generating with a unified playbook Meet Charlecia Joy founder of Stapledon Arts. Her company addresses the representation gap for artists of color by offering diverse art supplies that reflect their identities. When I started working with Charlecia, she faced similar challenges of most entrepreneurs aiming to scale their operations. - No unified brand strategy to guide decision-making - Inconsistent brand messaging across channels - Scattered marketing efforts without strategic alignment I implemented my S.I.G.H.T.? framework and within 4 sessions… The Result - 90-day marketing plan tailored to time, capacity and budget - Clear strategy that communicates the brand's unique value - Brand guidelines to ensure consistency across touchpoints - Key messages tailored to each audience segment A brand strategy helped Charlecia - scale without the overwhelm - maximize her team's capacity - get a return on her investment How do you manage growth without overwhelm? Check this out. Stapledon Arts line of art supplies will make an amazing gift for the holidays. A true line of melanin shade art supplies that match all skin tones makes creating an enriching experience. Check out their website and purchase a set today. ___________________________________ P.S.?If you're serious about scaling strategically without the overwhelm, a brand audit is the best place to start. In 20 minutes, we'll identify key areas for growth.?I have 5 slots open this week for brand audits.?Schedule yours today. https://lnkd.in/esuAXP-D

You're bad. (But It’s Not Your Fault) Services are hard to sell. Especially when the outcomes are intangible. Your services are valuable. But communicating it in a 30 second pitch? That's another story. An easy way to solve this? F.O.C.U.S. This method will help you create a message so good, your clients say "Yaaass, you're the one for me." I break it down in this week's newsletter. Get into it. Go S.I.G.H.T.? Seeing with my newsletter in your inbox. It's like a free weekly session with a brand strategist. https://lnkd.in/epnutxgV https://lnkd.in/e6ahhSb8

How I Helped a Black Women Owned Real Estate Startup Hit $70M+ in Just 5 Years. When Fareeda Stokes came to me, she had a bold vision: create a real estate brokerage focused on teaching wealth-building, not just selling houses. The challenge? Standing out.?Not just in a crowded market. But: - as a brand-new independent brokerage - competing against big and small firms - as a minority women owned business Here's how I transformed her vision into reality through my S.I.G.H.T.? framework: I discovered her unique edge: "We teach real estate. Others just sell it." The results? ? $70M+ in closed transactions ? Market leadership in NJ/PA ? Packed educational workshops ? Magnetic attraction for top talent But her biggest flex? Harkes Realty and Associates became the go-to educator for wealth building through real estate. Now Fareeda speaks at major events, teaching others how to create generational wealth through property investment. "From creating the brand deck to crafting messages that appeal to my ideal client, Candice's work has been invaluable." - Fareeda Stokes Can your business answer the questions I asked Fareeda? Check the comments. hashtag #RealEstate hashtag #branding

Stop redesigning your website. That's not why clients aren't buying. Small business owners think their website design is the reason for poor sales. Here's the real conversion killer… Your website isn't just digital real estate. It's your hardest-working salesperson. (And right now, it might be sleeping on the job) Most websites are beautiful brochures that tick all the "right" boxes: ? Professional presence ? Credibility signals ? Service listings But here's the painful truth... Looking good isn't enough. The difference between a website that exists and one that converts? It's not in the pixels. It's in the strategy. A converting website is a sales machine that: → Speaks directly to your ideal client's pain points → Positions your solution as the obvious choice → Captures leads while you sleep Recently, I helped a client transform their website from a pretty portfolio into a lead-generating powerhouse. The secret? We built their brand strategy FIRST. Before: A beautiful website that showcased their work After: A strategic sales tool that attracts qualified leads daily Want to see the exact brand strategy framework I used? I break down the entire process in this week's newsletter. Join my weekly newsletter for more brand strategy frameworks: → Every Thursday → 5-minute read → Actionable templates included https://lnkd.in/epnutxgV https://lnkd.in/eF5rg4at

Employee Mindset: "I don't have the budget to market my business." (CEOs have this mindset) CEO Mindset: "Marketing is an investment into the business growth." Investing in marketing can feel intimidating. Where do you begin? How much do you need? Will it work? Small businesses have a lot to manage. Micro decisions have to be made regarding operational expenses, cash flow management, paying yourself. If no one knows about your business, you won't make a profit. Marketing can feel like both the problem and the solution. In this week's newsletter, I share my four-part method for making marketing investment decisions in my small business. It transformed my mindset from operating in scarcity to embracing abundance in my business. Join a growing tribe getting the free guide in their inbox https://lnkd.in/eMsn2Wku https://lnkd.in/euHC-hB5

I'm a marketer and I hate to break it to you. Standing out is easier than you think. You'd just rather focus on other things. Here's how: - focus on your ideal customer - show them how they win with you - speak their language Make your marketing about your customer and you will stand out to them. I share more in the video. Who is the dream customer that you would love to work with? #marketing #business Like this post? ?? Share this post with a fellow entrepreneur ?? Follow Candice Jackson Long for strategies to grow your business brand

How to stand out as a small business. Old way - Pretty Website - Colorful logo - Unplanned posts - Ad campaigns New Way - Clear message - Build a community - Signature framework - Show your unique value Strategy > Tactics Like this post? ?? Share this post with a fellow entrepreneur