civitas.

We love seeing our partners in the spotlight. Major League Soccer’s Ruba Sbeah was a thoughtful and commanding presence during the “Her Game Too (Now!)” panel on Day 2 of Soccerex in Miami. One of the highlights of the event thus far.

With Major League Baseball (MLB)'s playoffs underway our second season of Friday Night Baseball creative work for our clients Apple comes to a close. Throughout the 2024 season we took individual creative assets and reconstructed them into new, schedule-focused digital ads around key subscription moments with an emphasis on highlighting the games that matter. Along the way we also edited, managed and trafficked media to be deployed across OTT, OOH, in-stadium, connected TV, digital, and social media. With a total output of 800+ static assets and 600+ video assets over the course of the season we hit every ball thrown at us including the late-breaking curves. A batting average worthy of the postseason.

Sometimes, it's the assist. For our client, Apple, we helped execute a series of murals inside select Major League Soccer stadiums around the U.S. Acting as producer for these larger-than-life art installations at seven MLS stadiums -including Red Bull Arena, Lower.com Field, llc, and GEODIS Park- we worked with stakeholders at the partner, league and club levels on everything from site selection to sourcing and contracting local artists to execute the brand's vision.

Last month, we helped our partners Major League Soccer come alive at the inaugural Fanatics Fest at New York City's Jacob Javits Center. Billed as a "ComicCon for Sports," this event was an opportunity for established fans to get closer to the league while introducing the uninitiated to that which makes the MLS unique. Built on the insight that even in our digitally-focused world fans crave physical interaction with brands and talent, we conceived and executed a multi-faceted experience consisting of 7 different touchpoints that allowed for hands-on connection with the league with the activation space. From 3v3 games vs. New York Red Bulls players and influencer appearances on the mini-pitch to watch parties in The Corner Pub supporters bar to an Apple Season Pass Listening Lounge, the space offered an immersive introduction to all things MLS for Fanatics Fest's 70,000 attendees. The star of the show? The Fantasy Photo Booth. Here, guests could enter the virtual world by appearing as a hologram alongside well-known players like Los Angeles Football Club (LAFC) forward and France World Cup winner Olivier Giroud. A fantasy fútbol photo if there ever was one.?

Sports has always been at the core of what we do. We’re delighted to add a pair of seasoned marketers to our leadership team who possess a wealth of experience in this space as we look to deepen our commitment to helping brands connect with audiences on and off the field. Welcome to Civitas, John Paulson and Shawn Francis. Read Fern Siegel’s story in MediaPost for more. #SportsMarketing #AgencyNews #SportsBiz #ColumbusOH https://lnkd.in/gZiGBTwK

With MLS All-Star Week 2024 taking place on our home turf, we knew we had to do something special that reflected the taste of the city, its culture, and its history. For our long-time clients at Major League Soccer, we didn’t just capture the taste of Columbus, we added a whole new flavor to the mix through a partnership with locally-born, globally-known Jeni's Splendid Ice Creams. Working alongside some of the best and brightest at Major League Soccer and Jeni’s, Civitas helped bring to life “Cookies and Cleats” - a limited-run flavor deployed via a fully-customized ice cream truck and MLS-wrapped Jeni’s storefronts across the city. With a smile behind every scoop (which came in our specially-branded MLS All-Star cups), we served thousands of fans in a way that thoughtfully incorporated one of the most celebrated brands to proudly call Columbus home.

Two of the best in the game! Exciting to be a part of civitas. work with our partners at Major League Soccer on this collaboration with Jeni's Splendid Ice Creams for the upcoming Major League Soccer All-Star Game festivities. I look forward to connecting with everyone coming to town for a few scoops!

Soccer is at the centerpiece of what civitas. does every...single...day! Really excited to be a part of these moments and wouldn't want to do it alongside anyone other than this team! More big things to share soon ?? ?? ? ? ?

I am excited to announce that I will be joining civitas. as a Multimedia Design Intern for their creative team this summer in Columbus, Ohio! Thank you to Jay Schmidt for guiding me throughout this process and to my family and friends for all of their support. I am beyond thankful for the opportunity to join this talented team. I look forward to growing my skillset as a designer alongside these exceptional individuals.

STOKED to announce my new role as Senior Designer at civitas. Many thanks to Kacey Willis at Creative Circle for bridging the gap and connecting me with such an exciting opportunity. I'm extremely thankful to the many of you that shared a post, sent some freelance my way, or passed along my information. I can't wait to add value to such a talented team. More to come soon! #newbeginnings https://civitasxp.com/