We featured in The Media Leader FR. Here’s a recap for you!
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AI is revolutionizing Market Research and CivicSync is a major player of this transition.
- AI enhances both quantitative & qualitative research capabilities by handling vast data volumes and offering new ways to deliver insights.
- AI unlocks tasks like large-scale verbatim processing, questionnaire extrapolation, and synthesis generation.
- AI enables to move beyond correlations to predict causal relationships.
- AI and SaaS tools are alternatives challenging aspects of traditional methods, like focus groups.
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“The results are staggering. We can easily integrate multilingual data, create personas for questioning, and generate syntheses in just a few minutes." - Assa?l Adary, CEO of the Occurrence research firm (Ifop).
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? Specifically about CivicSync:
"But by unveiling BrAInjuice in early March, Ogilvy clearly stepped into the realm of research institutes. The tool leverages technology and online navigation data from CivicSync's panel members to create virtual twins of these individuals. These twins can be queried in a fraction of a second."
"Setting up a focus group always requires a significant investment in time and money. With this tool, we can set up an international panel in the blink of an eye and allow our strategists to quickly test hypotheses. This solution underwent a pilot test with a well-known fast-food chain, and its insights will be utilized in their upcoming campaign.” - Mélanie Huggins, Chief Strategy Officer of Ogilvy Paris.