CivicScience

The latest biweekly reading of the Penta-CivicScience Economic Sentiment Index (ESI) fell sharply by 1.4 points to 33.5, further deepening the ongoing downturn in consumer sentiment this year. Full reading: https://hubs.la/Q03bzkmV0 #CivicScience?#insights?#data?#trends?#intelligence?#marketresearch?#mrx?#consumerbehavior?#consumerinsights?#consumerintelligence

Chart of the day: Men’s and women’s March Madness tournaments could see a dip in interest this year. Full story: https://hubs.la/Q03byBTl0 #CivicScience?#insights?#data?#trends?#intelligence?#marketresearch?#mrx?#consumerbehavior?#consumerinsights?#consumerintelligence

Our data is having déjà vu. The recent convergence of global economic forces, daily domestic policy changes, and resulting consumer uncertainty – and fear – have produced market cloudiness eerily reminiscent of the early days of COVID-19. For instance, Americans’ desire to stay at home has reached new heights, surpassing levels in 2020 and 2021. We’ll share findings like these in our upcoming webinar, Navigating the New Era of Uncertainty: Macro Trends Reshaping Our World. Join CivicScience CEO John Dick on Thursday, March 20th at 1 PM ET for a 30-minute webinar on U.S. consumer sentiment, tariff and recession fears, and how they’re impacting current and future spending. The presentation will explore how these trends vary across different consumer segments and industry categories and contemplate strategies companies can employ to navigate the current climate and thrive in the months ahead.? Whether you're a C-suite executive, market strategist, or business leader, this webinar will offer an essential perspective on the complex landscape ahead – register now: https://lnkd.in/e2juZeaj #CivicScience #webinar #uncertainty #economy #tariffs #inflation #consumerspending #insights?#data?#trends?#intelligence?#marketresearch?#mrx?#consumerbehavior?#consumerinsights?#consumerintelligence

Chart of the day: The desire to stay at home surpasses pandemic levels, here's why ?? https://hubs.la/Q03bmMWw0 #CivicScience?#insights?#data?#trends?#intelligence?#marketresearch?#mrx?#consumerbehavior?#consumerinsights?#consumerintelligence

Three things to know this week: 1. Twenty-eight percent of Americans say they’re looking for a new job right now amid a turbulent economy and job market. 2. More than a third of Americans currently without a REAL ID are either unsure what it is, how to get one, or when they need it by as the May deadline looms. 3. Those participating in giving something up for Lent are more likely to abstain from dining out, alcohol, and caffeine consumption. Read the full details and subscribe to our weekly newsletter below ??

Chart of the day: 74% support making daylight saving time permanent, down slightly from 2024 (excluding those who answered not sure and does not apply). When it comes to getting adjusted to the time change, 41% say they adjust immediately. #CivicScience?#insights?#data?#trends?#intelligence?#marketresearch?#mrx?#consumerbehavior?#consumerinsights?#consumerintelligence

Per John Dick's 3/8 What We're Seeing: -Recession fears are climbing fast -Tariff anxiety is also rising by the day -Even before (or if) tariff costs become a reality, the uncertainty already has people pulling back their spending, beyond coffee -The pandemic called and it wants its hoarding back -Plus more Unlock the power of CivicScience insights. Our data clients have access to always-on tracking data, as well as the full WWS newsletter. See it in action: https://lnkd.in/epN-8Dba

Per John Dick's 3/8 What We're Seeing: "In all the predictive modeling we’ve done lately to help our clients forecast and explain shifts in their customers’ spending, one daily survey question repeatedly pops up. It tracks coffee-buying behaviors. We pay close attention to one answer in particular: 'I seek the lowest priced coffee.'" Unlock the power of CivicScience insights. Our data clients have access to always-on tracking data, as well as the full WWS newsletter. See it in action: https://lnkd.in/epN-8Dba #CivicScience?#insights?#data?#trends?#intelligence?#marketresearch?#mrx?#consumerbehavior?#consumerinsights?#consumerintelligence

Chart of the day: The cannabis beverage industry is gaining momentum. Among U.S. adults 21+ who are aware of these drinks, 18% are interested in trying one with THC, while 16% already consume them at least occasionally. Full story: https://hubs.la/Q039XcWg0 #CivicScience?#insights?#data?#trends?#intelligence?#marketresearch?#mrx?#consumerbehavior?#consumerinsights?#consumerintelligence

We want to recognize these ten employees who joined us within the first 10 years of CivicScience and still have an outstanding impact on our organization. We recognize them on this employee appreciation day. John Dick William Oberman Steve Webb Mary Acklin Gene Frederick Casey Taylor Mariana Mendoza Amie Bolewitz Kelly Kilgour Shawn Wall #EmployeeAppreciation #Team #CivicScience #EmployeeAppreciationDay