Join Fortune 500 leaders using CivicScience's data to drive successful business outcomes. Want to see our data in action? Download our free holiday preview: https://lnkd.in/eFGDF8kd
关于我们
Attitudes change before behaviors do. That’s why we track consumers’ needs, wants, hopes, fears, and intentions at unprecedented speed and scale. Learn how by answering the polls that fuel our research: https://hubs.la/Q02dBkfh0. "CivicScience data is not only predictive, more importantly, it's actionable." - Mark Cuban CivicScience is a privacy-centric consumer analytics platform that translates real-time, consumer insights into market-changing business intelligence. In simple terms: We power the world’s opinions and quickly deliver that data to the decision-makers who care. But, how? We poll millions of (unpaid) Americans each week with questions related to thousands of topics, enabling people from all walks of life to be heard and informed. We then use our powerful technology – the InsightStore? – to analyze those opinions, discover market and cultural trends before they grow, and accurately predict future consumer behavior and market outcomes. It’s consumer intelligence like you’ve never seen before – which is why thousands of marketers and market research professionals across all verticals trust us to answer their most pressing questions. But enough about us – how can we help you? #MarketResearch, #ConsumerInsights, #DataDrivenMarketing, #ConsumerMarketing, #MarketingSolution #ConsumerIntelligence
- 网站
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https://www.civicscience.com
CivicScience的外部链接
- 所属行业
- 市场调研
- 规模
- 51-200 人
- 总部
- Pittsburgh，Pa
- 类型
- 私人持股
- 领域
- marketing solutions、market research、big data、data mining、brand tracking、brand marketing、data-driven decision-making、consumer marketing、consumer insights、consumer research、polling、corporate activism、research services、market segmentation、public opinion、digital marketing、consumer intelligence和consumer trends
地点
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主要
获取路线
6101 Penn Ave.
Suite 501
US，Pa，Pittsburgh，15206
CivicScience员工
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Dan Campbell
Director, Measurement Sales
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Joseph Galarneau
Chief Product Officer & Head of Data Science, CivicScience | Applying AI to martech | Ex-Wayfair global martech product head | CXO SaaS founder |…
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Jay Hultgren
Accomplished Sales, AdTech, MarTech, Digital Media & Operations Executive
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Karyn Schoenbart
Managing Director, CEO, Best-Selling Author, Speaker, Advisor
动态
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This holiday season could be bright for Skechers. Among those in the market for athletic shoes this holiday season, 22% are likely to buy Skechers, the second-most-popular shoe brand behind Nike. Read more insights like these here: https://hubs.la/Q02Z5LVS0 #CivicScience?#insights?#data?#trends?#intelligence?#marketresearch?#mrx?#consumerbehavior?#consumerinsights?#consumerintelligence
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Chart of the Day: New CivicScience data also show that intent to shop over Thanksgiving weekend increased this year. Currently, 54% of Americans say they plan to shop over the holiday weekend, up from 46% in 2023. Thirty-four percent of Americans plan to shop on Black Friday (up from 25% in 2023), and 26% are shopping on Cyber Monday (up from 22% in 2023). Full story: https://hubs.la/Q02Z5KxX0 #CivicScience?#insights?#data?#trends?#intelligence?#marketresearch?#mrx?#consumerbehavior?#consumerinsights?#consumerintelligence
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We’re excited to share our latest data on voters' media consumption habits in the lead-up to the 2024 presidential election.? ? The recent election results again demonstrated how divided Americans have become across political, socio-cultural, and geographic lines. The platforms voters turned to for content — including traditional, digital, and social channels — also varied widely. CivicScience analyzed the self-reported media consumption habits of over 30,000 Trump and Harris voters in the months before the November 5th election, uncovering stark differences between the two groups. The data also highlights key differences among the voting-age population along gender lines. Here’s a preview of the insights available; you can access the full data set here: https://lnkd.in/gXjNkhvH?
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CivicScience转发了
The question marketers most often ask me is "How do we win Gen Z?" It's a good question - it's just not the right question, at least right now. The discretionary money is with Americans 50+ (Gen Z is broke). These Reimagineers are also increasingly likely to be adopters of new things, tech savvy, and prolific infuencers (small "i") among their friends and contacts on social media. That's where marketers should be focusing their efforts. I had the best time yesterday sharing CivicScience insights on this topic with a room full of business, media, and academic geniuses at the always-inspiring ROAR Forward conference in New York. Thanks to my friend, fellow Pittsburgher, and media legend Michael Clinton for the invitation. By next year's event, I'll be in your cool kids club!
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Chart of the Day: The latest biweekly reading of the Penta-CivicScience Economic Sentiment Index (ESI) decreased by 0.1 point to 41.3, marking a minor dip in overall economic confidence over the past two weeks. Full reading: https://hubs.la/Q02Y_8ld0 #CivicScience?#insights?#data?#trends?#intelligence?#marketresearch?#mrx?#consumerbehavior?#consumerinsights?#consumerintelligence
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Everything John said...
The question marketers most often ask me is "How do we win Gen Z?" It's a good question - it's just not the right question, at least right now. The discretionary money is with Americans 50+ (Gen Z is broke). These Reimagineers are also increasingly likely to be adopters of new things, tech savvy, and prolific infuencers (small "i") among their friends and contacts on social media. That's where marketers should be focusing their efforts. I had the best time yesterday sharing CivicScience insights on this topic with a room full of business, media, and academic geniuses at the always-inspiring ROAR Forward conference in New York. Thanks to my friend, fellow Pittsburgher, and media legend Michael Clinton for the invitation. By next year's event, I'll be in your cool kids club!
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Chart of the Day: Small Business Saturday gains traction as the election’s outcome continues to ripple among consumers. Full story: https://hubs.la/Q02YQjJx0 #CivicScience?#insights?#data?#trends?#intelligence?#marketresearch?#mrx?#consumerbehavior?#consumerinsights?#consumerintelligence
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Join CivicScience CEO John Dick this Thursday for a webinar on the macro forces shaping the future of QSR. Register and learn more below ??
This Thursday, CivicScience CEO John Dick will present the company’s latest insights on QSR diners, exploring the social, cultural, and economic forces shaping their choices today. Join us and learn how to leverage this data to fuel more effective marketing strategies and increase guest count: https://lnkd.in/ehxgVMQB
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Three things to know this week: 1. The election’s outcome drives Americans to tune out political news and switch social media platforms. 2. With the annual enrollment period in full swing, a strong majority of Americans 65 and older are likely to keep their Medicare plan as is. 3. Roughly a third of Americans report they’ve bought something on auction sites over the last year, led by clothing purchases. Read the full details and subscribe to our weekly newsletter below ??
3 Things To Know: Election Impacts on Social Media Habits, Americans 65+ Unlikely to Alter Medicare Plans, and What Americans Shop For on Auction Site
CivicScience，发布于领英