CivicScience

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Per John Dick's 11/23 What We're Seeing: "Our?Economic Sentiment Index?came in basically flat this week after an immediate bump in the days following the election. It tells me the post-November-5th?euphoria and despair have moderated while everyone moves to a wait-and-see mentality..." Unlock the power of CivicScience insights. Our data clients have access to always-on tracking data, as well as the full WWS newsletter. See it in action: https://lnkd.in/epN-8Dba

Per John Dick's 11/23 What We're Seeing: -The partisan split in consumer confidence broke even this week. -Trump voters and Harris voters didn’t only differ in the news sources they followed. -And since the election, it’s diverged even more. -Black Friday should be banging this year. -Fortunately, Small Business Saturday should do well, too – for the opposite reason. Unlock the power of CivicScience insights. Our data clients have access to always-on tracking data, as well as the full WWS newsletter. See it in action: https://lnkd.in/epN-8Dba.

CivicScience analyzed the self-reported media consumption habits of over 30,000 Trump and Harris voters in the months before the November 5th election. Per CivicScience CEO John Dick, “These findings paint a highly fragmented and rapidly changing picture of U.S. media consumption. The tribal nature of Americans' media habits is no longer limited to what they read, watch, or listen to, but how they access that content altogether." Check out the full data and learn more here: https://lnkd.in/gPeHtK28 #CivicScience?#insights?#data?#trends?#intelligence?#marketresearch?#mrx?#consumerbehavior?#consumerinsights?#consumerintelligence

Retailers may want to pay close attention to Thanksgiving travelers this year – three-quarters of those planning to travel out of town say they also plan to shop during Thanksgiving weekend, far outpacing those who plan to stay local this year. Full story: https://hubs.la/Q02Z6rc80 #CivicScience?#insights?#data?#trends?#intelligence?#marketresearch?#mrx?#consumerbehavior?#consumerinsights?#consumerintelligence

Chart of the day: Given the delay in the opening dates for FAFSA applications, CivicScience data show that roughly 1-in-5 of those currently navigating the college application process are applying to fewer schools or delaying their applications entirely. In addition, around one-quarter are opting for more affordable alternatives, such as in-state schools or community colleges. Learn more: https://hubs.la/Q02Z6zvl0 #CivicScience?#insights?#data?#trends?#intelligence?#marketresearch?#mrx?#consumerbehavior?#consumerinsights?#consumerintelligence

This holiday season could be bright for Skechers. Among those in the market for athletic shoes this holiday season, 22% are likely to buy Skechers, the second-most-popular shoe brand behind Nike. Read more insights like these here: https://hubs.la/Q02Z5LVS0 #CivicScience?#insights?#data?#trends?#intelligence?#marketresearch?#mrx?#consumerbehavior?#consumerinsights?#consumerintelligence

Chart of the Day: New CivicScience data also show that intent to shop over Thanksgiving weekend increased this year. Currently, 54% of Americans say they plan to shop over the holiday weekend, up from 46% in 2023. Thirty-four percent of Americans plan to shop on Black Friday (up from 25% in 2023), and 26% are shopping on Cyber Monday (up from 22% in 2023). Full story: https://hubs.la/Q02Z5KxX0 #CivicScience?#insights?#data?#trends?#intelligence?#marketresearch?#mrx?#consumerbehavior?#consumerinsights?#consumerintelligence

We’re excited to share our latest data on voters' media consumption habits in the lead-up to the 2024 presidential election.? ? The recent election results again demonstrated how divided Americans have become across political, socio-cultural, and geographic lines. The platforms voters turned to for content — including traditional, digital, and social channels — also varied widely. CivicScience analyzed the self-reported media consumption habits of over 30,000 Trump and Harris voters in the months before the November 5th election, uncovering stark differences between the two groups. The data also highlights key differences among the voting-age population along gender lines. Here’s a preview of the insights available; you can access the full data set here: https://lnkd.in/gXjNkhvH?

The question marketers most often ask me is "How do we win Gen Z?" It's a good question - it's just not the right question, at least right now. The discretionary money is with Americans 50+ (Gen Z is broke). These Reimagineers are also increasingly likely to be adopters of new things, tech savvy, and prolific infuencers (small "i") among their friends and contacts on social media. That's where marketers should be focusing their efforts. I had the best time yesterday sharing CivicScience insights on this topic with a room full of business, media, and academic geniuses at the always-inspiring ROAR Forward conference in New York. Thanks to my friend, fellow Pittsburgher, and media legend Michael Clinton for the invitation. By next year's event, I'll be in your cool kids club!