CivicBrand

Brisa Byford speaking in London today on “linking the layers of place” at City Nation Place

Updated highlight reel of the work we do at CivicBrand - check it out and lets make plans to work together in 2025! ?? ??

If you’ll be in London for City Nation Place on Nov 6 & 7 be sure to catch Brisa Byford of CivicBrand where she’ll be giving a talk on “Linking Layers of Place: Crafting Cohesive Brands in Complex Environments” What does it take to connect the diverse layers of your places—from vast nations to the smallest districts and everything in between? In this session, we'll explore approaches for linking these layers both physically and conceptually, ensuring your brand reflects and strengthens every level of place, no matter the scale. Finding common threads to unify your brand across all layers, from nations to districts. - Creating a clear brand architecture that connects and aligns every stakeholder–and every place–involved - Leveraging the built environment to visually communicate your brand at every scale. - Flexible messaging and campaigns that adapt to different audiences and layers - Approaches for regional destinations

Super blocks - love this approach. - https://wapo.st/3AqudmX

New work for our client, Oregon’s Mt Hood Territory, to evolve their brand system by creating a versatile set of responsive logos that works across diverse sizes and channels. We also refreshed their typography and created seasonal color palettes, ensuring their brand is vibrant and adaptable year-round. ??????????? #BrandEvolution #MtHoodTerritory #ResponsiveDesign #Branding #traveloregon

Great couple of days engaging with residents, business owners, and staff in Nashua, NH. Excited about the placemaking activations we have coming up here!

Trip 1 in the Mat-Su Valley, Alaska is in the books! We are working with this amazing region on a tourism brand strategy to ensure it’s sustainable and benefits the locals. We had a fantastic week exploring the Matanuska Susitna Valley from helicopter rides to glaciers, Musk Ox Farm, Hatcher pass and independence mine, Brewery tours, jet boats rides, historical tours, and just getting to meet the amazing people that call this place home.

We just wrapped a week in Orange, CA to kick off a district placemaking & branding project. The goal is to develop an identity and placemaking action plan for the district to capitalize on the adjacent redevelopment around the Honda Center (where the Ducks play) and Angel Stadium (where Angels play). We conducted multiple walkshops and had a great visioning workshop with district property owners. ?? ??

Last week we were in Fairfax City, VA capturing photo and video content as part of a larger rebranding project for Fairfax City Economic Development that will be launching soon. Such a great community! #loveyourcity

Just wrapped our first week on the ground at MIT! Public engagement, visioning, and placemaking for an inspiring space on the Massachusetts Institute of Technology campus designed by the legendary architect I.M. Pei and Sasaki. I.M. Pei’s dorm room, in the 1930’s, over looked a large parking lot and he was able to return in the 60’s and completely redesign the space and multiple iconic buildings into the amazing space that it remains today. We are tasked with engaging students and staff to develop the vision for the next 60 years in a way that meets the needs of twenty-first-century open space users while respecting the twentieth-century modernist design heritage. To help spark imagination we designed experiential engagement signs (that we loved watching people walk through and engage with!) which we placed around campus, printed custom die-cut flyers, interactive engagement boards, and conducted “walkshops” as walking focus groups where we shared historical architecture facts about the site while getting feedback from students on their ideas for evolving the space. An honor beyond words to contribute to such an iconic space! ???? #Placemaking #Engagement #MIT #IMPei