HARIBO International

At the Happy World of HARIBO exhibition, childlike happiness is not just the theme, but the goal. Listen to HARIBO superfan Mike Myungho Lee share his vision for the exhibition, and how he believes HARIBO allows us to connect with our inner child ?? https://lnkd.in/dbzfjiiP

#ICYMI HARIBO superfan Mike Myungho Lee has brought the Happy World of HARIBO to life in a brand new exhibition in Jeju, South Korea. Our mission is to bring the joy of HARIBO to all pockets of the world, and we are proud of the deep connections we have already built in?communities across our markets ?? https://lnkd.in/dbzfjiiP

HARIBO UK gets festive ?? Operating in Yorkshire for over 50 years, HARIBO UK is deeply rooted in the local community, and it is great to see that continue with our sponsorship of the Yorkshire Winter Wonderland. We were also pleased to be joined by HARIBO UK partner Martin House Children's Hospice for the launch of the event last week, as they continue to raise money for their largest fundraising campaign to date ??

The Happy World of HARIBO shines in Jeju Conceptualised by HARIBO superfan Mike Myungho Lee, the Happy World of HARIBO exhibition in Jeju, South Korea was inspired by his love of HARIBO and the childlike happiness our treats inspire. Beyond offering a memorable experience filled with larger-than-life, interactive displays, the exhibition celebrates HARIBO's localised success in South Korea, an example of our global growth and connection to communities around the world. Learn more about the exhibition below ??

Happy Halloween from HARIBO ?? Our teams across the HARIBO markets have been working hard to deliver creative, spooky surprises for our customers, with competitions, in-store experiences, products (including the HARIBO monsters) and even HARIBO themed buses and trains! At HARIBO, we love celebrating Halloween ??, a moment for sharing and joy that matches the childlike happiness we want to deliver for our customers.??

HARIBO has fantastic creative teams all over the world who translate our mission - bringing moments of childlike happiness - into fun and engaging activity for their market, and Halloween?is the perfect opportunity to do just that ??. This year, HARIBO Nordics is helping customers celebrate the traditions of Halloween in true HARIBO style, with spooky but playful exhibitions in stores across the market ?? ??

HARIBO arrives in Wolfsburg ?? The team in HARIBO Germany unwrapped its brand new store in Wolfsburg this month, its third in northern Germany and the 15th in the country. The new addition proved to be quite the crowd pleaser, with an amazing 10,000 visitors during the opening weekend. Our stories offer more than just sweets - they're experiences and an opportunity for HARIBO to sprinkle a little joy in people's lives ??

As HARIBO continues to expand globally, we are proud to introduce our latest #KidsVoices TV spot in Japan – Samurai. The advert features samurai in traditional Sengoku-period armor, a symbol deeply rooted in Japan’s history and popular culture, often seen in dramas, films and animations. Collaborating closely, the HARIBO Asia Pacific Pte. Ltd. marketing team and the Global Marketing team brought this iconic advert to life for the Japanese audience. After just three weeks on air, the advert HARIBO Samurai ranked No. 1 in the snacks/sweets category for commercial likeability in Japan. Enjoy the full advert at the link below ??

HARIBO UK will once again be sponsoring the Martin House Children's Hospice Glitter Ball, a flagship event for the charity. All of funds from this year's event will go towards THE BUILD campaign which aims to raise ￡2 million to transform the hospice, and of which HARIBO UK is the main sponsor ??

#ICYMI HARIBO celebrated 10 years of Kids Voices this summer! Reminiscing on ten years of our #KidsVoices campaigns, HARIBO's Herwig Vennekens and Quiet Storm's Trevor Robinson OBE went behind-the-scenes to discuss the origins of the idea, and the secret to its success ??