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Top Growth Marketer & Business Owner | We’ve driven over $2 billion in ROI through our marketing strategies.
9 Psychological Marketing Concepts You NEED To Know: (No. 6 changed everything for me!) Thanks to Tom Pestridge for breaking this down!? The top 1% of brands don't market products to their customers randomly.? Instead, they form an understanding of: ?? Their worldview: How they see and interpret the world. ?? Their core values: What truly matters to them. ?? Their buying psychology: How those values shape their decisions. Start with these 9 concepts every marketer should master:? 1. Sell benefits, not features ??? ? A phone with 5GB of storage is not as cool as 5,000 songs in your pocket. 2. Scarcity drives demand ?? ? $1 water in a supermarket is mundane. $20 water on a desert island is precious. 3. Perfection is a myth ??? ? Waiting for the 'right time' stalls progress. Make a move and use the momentum from there. 4. People connect with emotions... ?? ? The story you tell about the product is more important than the product itself. 5. And buy outcomes ?? ? Likewise, people buy the transformation they think the product will have for them. 6. Create a sense of urgency ?? ? Nothing makes people act faster than thinking they don't have much time left. 7. Let others speak for you ??? ? Self-praise is useless. Leverage testimonials and customer reviews. 8. Let data drive decisions ???? ? Guesswork is not a strategy. Test ideas, measure performance, and adapt accordingly.? 9. Remove any potential risk ??? ? Nothing scares away clients that uncertainty. Remove any reasons not to buy. These are just tips. They’re the foundation of marketing. Master them and you will start seeing insane returns. Ignore them, and you'll struggle to be seen.? Do you agree?? Let me know in the comments ?? ?? Repost this to your network if it was insightful. ? Follow me Rohan Sheth for more posts like this.