Citruslabs

Why is a principal investigator is essential for your clinical trial ??? In the health and wellness space, trust is everything. Consumers are increasingly skeptical of bold marketing claims, so how can your brand stand out while staying compliant? Enter the Principal Investigator (PI). A PI is the backbone of clinical trials, ensuring studies are conducted ethically, accurately, and in full compliance with regulatory standards. They provide high-quality, reliable data that not only supports your product claims but also fosters consumer trust. Whether you're in the supplement, skincare, cosmetic, superfood, or pet health industry, a strong PI doesn’t just validate your product, they help shape credible, FTC-compliant marketing claims that drive consumer trust and sales. ?? What does a PI do? Helps design and oversee clinical trials. Ensures compliance with ethical and regulatory guidelines. Delivers transparent, science-backed results brands can confidently use. Choosing the right PI can elevate your brand, boost credibility, and unlock stronger marketing potential for your brand. Learn how PIs ensure the highest standards in clinical research. ?? Read more here: https://lnkd.in/gEkFMviE #Citruslabs #ClinicalTrials #ClinicalResearch #PrincipalInvestigator

In the crowded health and wellness space, every brand claims to have the next breakthrough product. ??? Standing out takes more than bold claims, it takes proof. With consumers becoming increasingly skeptical and investors demanding measurable results, it's no longer enough to simply talk the talk. Brands must show tangible evidence of their value, whether through customer testimonials, data, or proven outcomes. In a crowded market, trust is earned through transparency and consistent results, ultimately driving loyalty, credibility, and long-term success. A compelling narrative can spark interest, but without data to back it up, even the most innovative products risk being overlooked. But when it comes to raising capital, what really convinces investors? A powerful brand story? Strong sales? Or the credibility of clinical validation? In our upcoming webinar, “Raising Capital: Does Clinical Validation Give You an Edge?” our CEO, Susanne Mitschke, sits down with: Alisa Vitti (Founder, FLO Living) - Leveraging clinical research to elevate her brand. Carolyn Simmons (Venture Capitalist) - An investor who knows what makes brands fundable. In this webinar, we’ll uncover: What investors really look for - Science vs. storytelling in funding decisions. The power of clinical research - Does it drive consumer trust and sales? Fundraising strategies - When to seek investment and how to position your brand. Growth risks and rewards - The trade-offs of clinical validation. If you’re a founder, investor, or industry leader, don’t miss this insightful discussion! ?? March 27, 2025 ? 10 AM PT / 1 PM ET ?? Register here for free: https://lnkd.in/gHEGSh7v #Citruslabs #Startups #VentureCapital #ClinicalResearch #Entrepreneurship

Why do people in Hawaii live the longest? ?? Our CEO, Susanne Mitschke, dives into how Hawaii has the highest life expectancy in the U.S., with residents living well into their 80s, well above the national average of 77. But what’s their secret? It all comes down to lifestyle, community, and environment: ??♂? Active Living - Hiking, swimming, and surfing keep Hawaiians moving. ?? Strong Social Bonds - A deep focus on ohana (family) and community helps reduce stress and promote mental well-being. ?? The Power of “Island Time” - A slower pace of life, access to nature, and lower stress levels all contribute to longevity. ?? Clean Air, Better Health - Hawaii’s low pollution levels support respiratory and cardiovascular health. So, what can we learn from Hawaii’s approach to longevity? ?? Stay active ?? Nurture your relationships ?? Prioritize relaxation and time in nature Aloha to a longer, healthier life! ?? Check out her full video below to learn more! ?? #Citruslabs #Longevity #HealthyLiving #HawaiiLifestyle #BlueZones

Many brands use the term "clean," but true sustainability is about more than just a label. It’s about going deeper and adopting practices that create real, lasting change for both the planet and the products we use. Regenerative farming, for example, goes beyond organic practices by focusing on improving the soil, increasing biodiversity, and reducing carbon emissions. In our latest podcast. In our latest podcast episode, our CEO, Susanne Mitschke sits down with Stephen Smith, the founder and CEO of Nuturn, to explore how regenerative farming can spark the next big shift in beauty. ?? Here’s what we uncovered: The Problem: Many beauty brands claim to be “clean,” but don’t go far enough to make a real impact. Regenerative beauty is the next frontier. The Reality: Biodynamic and regenerative farming methods yield skincare ingredients that are not only effective but truly sustainable. Key takeaways from the episode: How regenerative farming improves both skin health and the environment. The difference between “clean” and “regenerative” beauty and why it matters for consumers. Why transparency matters and how brands can balance sharing supply chain data without compromising their IP. Brands that get this right don’t just create better products, they build a lasting legacy for both their customers and the planet! ?? Listen now on Spotify & Apple Podcasts: Spotify: https://lnkd.in/gVNte9F7 Apple: https://lnkd.in/gCx2Zw6C #CitrusLabs #RegenerativeBeauty #SustainableSkincare #CleanBeautyProducts

Our Citruslabs Tested Seal isn't just a badge - it's a mark of trust and credibility. ?? It builds consumer confidence and helps your brand stand out in your competitive market. Backed by thorough clinical research, our seal shows that your product has been tested for effectiveness and safety, giving customers the proof they need to choose your brand. Here’s why brands partner with us: ???? Proven Results - Running a clinical trial provides real data to support your product claims. Stronger Marketing & Sales - Research-backed insights help enhance messaging and increase conversions. Regulatory Confidence - Stay ahead with evidence-based support for your products. If you want to strengthen your product’s credibility, this seal is a key asset! ?? Want your brand to stand out with proven results? Let’s talk about what our seal can do for you. ??? https://lnkd.in/dM6S2V38 #Citruslabs #CitruslabsTestedSeal #ProductValidation #EvidenceBased #ProvenResults

Looking to back up your wellness brand with research-backed claims, but not quite ready for a full clinical trial? ?? Citruslabs has you covered! Our Masterclass: How to Conduct Clinical Research, is the perfect DIY solution to help you elevate your products with credible, science-driven insights. This expert-led program is designed for brands looking to validate their products without the guesswork. You’ll gain: ? Step-by-step guidance on designing and running a clinical trial. ? Insider knowledge on regulatory considerations and best practices. ? Tools to interpret and apply study results for marketing and product development. ? Strategies to boost consumer trust with science-backed claims. Start building trust with your customers today, sign up here for free! ??? https://lnkd.in/d9epyU3w #Citruslabs #Clinicalresearch101 #Clinicalresearchclass #Evidencebasedresearch #Conductingclinicalresearch

Ever wondered about the benefits of creatine? ?? Watch our CEO, Susanne Mitschke, dive into why everyone should consider incorporating creatine into their routine. While it’s often associated with athletes, creatine plays a crucial role in supporting overall health and wellness for people of all lifestyles. Here’s what makes creatine a powerhouse supplement: Boosts muscle strength and recovery - Helps with energy production during workouts and speeds up muscle repair. Enhances cognitive function - Supports memory, focus, and overall brain health. Supports long-term health - May benefit muscle preservation, neurological function, and overall cellular health. Whether you’re an athlete, a busy professional, or just looking to feel your best, creatine offers science-backed benefits beyond just muscle growth. ???? Tune in to hear Susanne’s insights on how creatine can support your overall well-being. ?? Check out her full breakdown below! ?? #Citruslabs #Creatine #CreatineBenefits #FitnessSupplements #MuscleGrowth

In a crowded wellness industry, what really makes a brand fundable? The story? The sales? The science? Some brands raise millions with a strong story and sales. Others invest in clinical validation to prove their product works. And then there are the bootstrapped brands - scaling without outside funding, deciding if science-backed product claims are worth the investment. So, does clinical validation actually give you a competitive edge? This is exactly what we’re uncovering in our upcoming webinar “Raising Capital: Does Clinical Validation Help You Raise Money?”: ?? March 27, 2025 ? 10AM PT / 1PM ET Join Susanne Mitschke, CEO of Citruslabs, as she hosts a conversation with Alisa Vitti, founder of FLO Living, and Carolyn Simmons, a seasoned Venture Capitalist. Together, they’ll dive into the realities of raising capital, the role of clinical validation, and what it takes to stand out in your competitive industry - whether you're fundraising or bootstrapping your way to success. We’ll cover: ? Science vs. Storytelling: What investors really want to see. ? The Power of Clinical Research: Does it boost trust, sales, and investment? ? Bootstrapping vs. Fundraising: The trade-offs of raising capital vs. scaling independently. ? Growth Strategies for Every Brand: How to position your business for success, whether you raise money or not. Sign up now to secure your spot: https://lnkd.in/gHEGSh7v #Citruslabs #Startups #VentureCapital #Funding #ClinicalResearch #Entrepreneurship

I’m honored to be recognized on the Inc. Magazine 2025 Female Founders 500 list! Building Citruslabs has been an incredible journey, and I'm excited that we're at the forefront of transforming the way health and wellness brands validate their products and communicate the science behind their products. If you know me a little bit, you know that the field I'm mostly excited about is women’s health. So much misinformation is floating around, not only online, but also amongst healthcare providers. I see data being misinterpreted, and OBGYNs citing outdated studies. Just take a look at WHI (the Women's Health Initiative) and what it did to treat vasomotor symptoms in menopausal women. The use of HRT dropped almost overnight from around 30% to just under 5%. Now we know about the flaws in study design of the WHI, but many providers still won't prescribe HRT, and many women are suffering through their symptoms. And of course, every woman I know has a story of not being taken seriously, of having her symptoms brushed off as “just stress” or “just anxiety.” But things are changing. More brands are stepping up, making HRT more accessible, helping women with fertility, with PMS symptoms, and, investing in REAL science to back their products. Fun fact? Some of the most sophisticated studies today are happening in women's health. These companies are stepping up the game and incorporating biomarkers and digital health trackers to prove their products work. Ladies, nobody is coming. We have to take our destiny in our own hands. And looking at the list of America's most inspiring female leaders, the future looks bright! Check out the full list here: https://lnkd.in/gSbC3Gwi. #FemaleFounders500 #Citruslabs #WomensHealth #HealthandWellness #ClinicalTrials #SupplementResearch #CosmeticsResearch #SkincareResearch

Would you trust a skincare serum that might be contaminated? Or a dietary supplement that delivers inconsistent potency? That’s exactly what Good Manufacturing Practices (GMP) help prevent! GMP is the gold standard for product safety - ensuring every batch is made with the same quality, purity, and safety. Here’s why it matters: ? Protects consumers from contamination, mislabeling, and subpar formulations. ? Boosts brand credibility: a GMP-certified label signals trust. ? Prevents costly recalls that can damage your reputation. ? Opens doors to global markets: many countries require GMP compliance. For businesses, GMP is more than just regulation, it’s a competitive advantage. Want to ensure your products meet the highest standards? Prioritize GMP certification. Your customers (and your brand’s future) will thank you! Learn more in our latest article: https://lnkd.in/gciybcXq #Citruslabs #QualityAssurance #ProductSafety #Compliance