This is particularly true in #health and #healthcare #startups -Growth is important but carefully and not at the expense of the customer's needs (who are often patients and clinicians!). #Focus #Innovation
CEO and Board Advisory for Digital Health, Health, Healthcare and Wellness organizations, especially focused on Innovation/ Technology for Healthy Aging and/or Vulnerable populations.
The #growth ambition of #startups (and not just the ones in #health, #healthcare, and #digitalhealth #innovation & #technology areas on which I focus most), can often come at the cost of #customercentricity if not carefully managed and this article explains why. While rapid growth is the dream of every #entrepreneur or even #intrapreneur, an overzealous focus on growth metrics like monthly active users, revenue run rate, or valuation can easily distract a startup from its core mission of solving #customer problems. When growth becomes the sole north star, startups risk losing touch with their customers' real needs and pain points. This hurts startups because they rely more heavily on #customerfeedback to refine their #productmarketfit. This close customer connection helps startups iterate quickly to build a solution customers truly want and value. However, as startups scale, it becomes exponentially more difficult to maintain such intimate customer relationships. #Founders are pulled away from customer interactions to focus on #business operations, fundraising, hiring, and other scaling activities. Data and metrics start to replace first-hand customer experiences as the primary driver of decision-making. Conversely, growth teams are incentivized to optimize for activation, retention, and other vanity metrics without fully understanding their impact on customer experience. A sobering lesson, but as usual thoughts appreciated. #Entrepreneurship #leanstartup https://lnkd.in/gidp2f9H