Cirrus Capital Partners

The Halloween edition of our Altitude Newsletter is out - here's 3 quick hitters you ???????? ???? ???????? from Edition #20... ?? ?? ?? ?#1 - Starbucks’ Premium Pivot After three quarters of declining sales, Starbucks is tossing its 2025 goals and leaning into premium, high-margin offerings.Rising costs are squeezing the coffee giant, pushing it to rethink its strategy. Expect fewer discounts and more luxe sips in your future. ?#2 - Morgan Stanley’s AI Trading Revolution Morgan Stanley just launched an AI-powered trading floor, merging human expertise with machine insights.This new hybrid approach could redefine Wall Street's future, giving their traders an edge that’s more digital than ever. ?#3 - SAP Claims Europe’s Tech Throne SAP just became Europe’s most valuable tech company, with a valuation now topping €160B.Their strategic moves are paying off, proving ERP might just be the crown jewel in tech this year. What’s On My Mind… 1 - We're formally welcoming?JD Jernigan and Jacob Gonzalez?to the Cirrus Capital Partners crew, welcome aboard!!! 2 - Product sticky-ness and retention. Everyone’s focused on “delighting” customers, but what does that mean? What's it require? It means building “exit friction.” The hidden steps that make leaving your product inconvenient. Staying absolutely essential in customers' lives. You do that by...[...] cont'd in the full article - link in the comments #BusinessTrends #AI #InvestorInsights #SaaS #Finance

We would like to welcome to the team (officially) Jacob Gonzalez as a fellow Co-Founder and Partner who will lead our lender platform side of the business! ?? ?? Jacob is a seasoned finance professional with experience in investment banking, private equity, startups, and corporate development. With over $1B in career financings and M&A, he offers a unique perspective developed through his experience sitting on both sides of the deal table. ?? He has been on the ground floor at several early-mid stage FinTech startups and has helped raise over $50M in credit facilities for specialty finance co's in his FP&A leadership roles. ?? Jacob also holds a Bachelor's Degree from Cornell and is a registered securities professional with his Series 63 and 79. He is based in New Jersey, and in his free time enjoys traveling, exercise, and spending time with family. Huge welcome, Jacob! Let's do this.

Help us in welcoming to the team, JD Jernigan! ?? JD joins us as VP, Partnerships and will play a crucial role in helping our valued channel and referral partners enjoy the most rewarding experience possible. ?? Prior to joining Cirrus, JD was the founder of Propagate Brands, a mission-oriented CPG brand aggregator/roll-up that went on to successfully exit. Subsequently, he stayed on with the acquirer and helped them achieve scale through his role leading partnerships and business development. ?? In addition to his role at Cirrus, JD is also building ProperSKU, a white-label SaaS for third party logistics companies, helping them to diversify their service offerings while also consolidating technologies for the end user to save them time and money. Who better equipped to help founders and partners than someone who has been one themselves; we're fortunate to have you on the team, JD!

Join our very own Ryan Ridgway as he leads next Tuesday's Midday Connect hosted by Summit Venture Studio. In this (free) webinar, we'll be talking about how to accurately view your business through the lens of a credit investor and how to properly highlight your business' strengths for the best financing outcomes! ??

A bit belated… we enjoyed a great time out at SaaStr in the Bay Area a couple weeks back and things haven’t calmed down since! A special thanks to the following for the good conversations and hangs: Fuelfinance Founders First Capital Partners Deel eighty2i SaaS Capital mmhmm UppLabs LLC Until next year ????

The results for July are in! ?? $44.85M in term sheets generated for 14 unique clients across a diversity of various industries. It might be summer, but there's no slowdown taking place over here! ?? If you're a growth-focused company wanting to learn more about non-dilutive capital options (read as "keep your equity") you can always consider us a thought partner. #businesscapital #businessfinancing #abetterway

We're excited to announce our attendance at two incredible (back-to-back ??) events early September. FinovateFall in NYC overlapping into SaaStr in SF; if you're making it out to either event, please reach out so we can say hello or share a coffee! https://lnkd.in/gpqbQ-N The world’s premier fintech showcase & meetings hotspot https://lnkd.in/eF58MebG SAASTR ANNUAL 2024: THE WORLD’S #1 SAAS GATHERING

Help us in welcoming to the team, Rodolfo Bez! ?? Rodolfo joins Cirrus as a Senior Associate and will play a pivotal role in helping our clients navigate the capital markets toward their ideal financing solution. ?? Prior to joining Cirrus, Rodolfo excelled within the deal advisory arms of PwC and KPMG, providing a frictionless diligence experience to clients on both the buy-side and sell-side. ?? Most recently, he led business development, investor relations and fundraising for a group of real estate developers and asset managers across LATAM, helping add value to the lives of investors and residents alike within the multifamily and senior housing markets. ?? Rodolfo graduated Cum Laude with a degree in International Business Mangement from Santo Tomas University and is a certified Project Management Professional (PMP) We're excited to build the future of business financing with you, Rodolfo!