CIRCA 46, A Slingshot Company

Seniors don’t want to retire and be put on a shelf. They are ready to work and still have a lot to give. As the linked article suggests, the post-retirement class will continue to expand into the 2030s and will be seeking aid to maintain their high performance levels. #Elderly #BabyBoomers #OlderWorkers https://lnkd.in/eU7vR5eP

A big concern felt by adult children of seniors who have chosen to age-in-place is their parents’ safety – especially the risk of fall and the potential for overmedication. These concerns create huge marketing opportunities for companies that can provide solutions for either or both concerns, as is explained in the linked article. #AgingInPlace #LongevityEconomy #HealthyAging https://lnkd.in/ezKSMCGH

CIRCA 46 president, Paul Flowers, discusses keys to winning the hearts of senior consumers in this "Advertising Champions" podcast interview. Businesses that are actively marketing products or services to older adults can learn a lot from this 7-minute interview! ?https://lnkd.in/gqpdZE8N

Age-in-place seniors need more than a balanced meal placed before them. They need engagement with others they care about. This fact creates opportunities for food service marketers, as explained in this linked article. #AgingInPlace #HealthyAging #Dining https://lnkd.in/eqQZpaMv

Arts & culture feed the souls of seniors. Not only do they enjoy the benefits of participation with the arts, but they can be a benefit to the arts as well. The linked article explains why! #AgingWell #LongevityEconomy #Arts https://lnkd.in/gX7asy8t

Have you noticed that seniors rarely appear in ads? This article provides some thoughts about why they are being excluded! #Advertising #LongevityEconomy #Seniors https://lnkd.in/gHGdDpiU

As grandparents age, they recognize the window for spending quality time with growing grandchildren is shrinking. A lot of them have the time and money to make memories with their grandkids, before that window closes. It’s called “gramping,” and it provides a great opportunity for luxury travel providers! #GrandParents #TravelAndLeisure #ActiveAging https://lnkd.in/gD4VN4ij

Independence is vitally important to seniors. Access to their car is integral to that sense of independence. The attached article provides some observations about what is important to seniors when considering their next car purchase. #LongevityEconomy #MarketingAndAdvertising #Aging? https://lnkd.in/etHDkBZ

As we age, working memory declines, which impacts the receipt of communication. Here are 3 rules that help when advertising to older adults in print or online. #LongevityEconomy #OlderPeople #Seniors https://lnkd.in/e5Ha9RZ

As Boomers have matured, an interesting change has occurred. Their values and concerns have grown closer to those of their parents – and even grandparents – at the same age. #BabyBoomers #Senior #OlderAdults https://lnkd.in/egvhNbE