At Cinch PR, we believe in public relations for purposeful growth. Since our start in 2006, the foundations of our success have been rooted in our pragmatic and transparent sensibility, meaningful industry relationships, keen sense of consumer trends, and genuine passion for sharing the stories of the crave-worthy brands we work with. We’re strong believers that cookie cutter doesn’t cut it. With a proven ability to create and execute highly-tailored public relations programs that support sales and marketing goals, we help our brands grow, thrive, and maintain relevance. From thought leadership to influencer relations to event production to partnerships, everything we do is with an eye towards bolstering our clients’ marketing efforts and getting them in front of the audiences that matter the most.
Cinch PR的外部链接
632 Commercial Street
US，CA，San Francisco
Cinch PR转发了
Our Chief Science Officer, Taryn Forrelli, ND, recently joined?Live! in the Bay?with hosts Rachael Maurer and Jessica Wills to discuss how Traditional Medicinals harnesses the power of herbs for health and wellness. Catch the full interview to learn more about our approach to herbal care and everyday well-being. Watch here:?https://lnkd.in/ebQmZQ_h #TraditionalMedicinals #LiveInTheBay #Herbalism #HerbalWellness
Cinch PR转发了
Gifting anxiety is real -- I have it! -- but never underestimate the power of cheese. Cheeseboard Baskets for all!
We couldn't agree more, BuzzFeed! ?? ?? Many thanks to Mallory Mower for including the Cheeseboard Basket --featuring some of the creamiest and dreamiest items from Marin French Cheese Co. & Laura Chenel -- in this delightful gifting round-up. https://lnkd.in/gb5M4VhD
Cinch PR转发了
It’s been an insanely busy and exciting few months at Cinch PR, cranking for our current clients while also welcoming several exciting new clients to the mix. In total, 7 new accounts since September! There’s an art and a science behind PR sales because a solid and rewarding agency/client relationship is so important to us. Below are a few new biz insights that we’ve uncovered at Cinch: ? Q4 is when we typically get 80% of new business leads ? Our sales pipeline consistently includes 5-8 brands? ? It takes an average of 3 months to close a new account ? Several factors play into the process of identifying (and winning) the right accounts: ? Proactive sales strategy - IRL networking, LinkedIn, referrals, boards ? Chemistry temperature check - will we work well together? ? Portfolio fit - can the brands play nicely in the Cinch sandbox? ? Creative ideas - sneak peek of our capital (without giving it all away!) ? Solid client contact - they really ‘get’ PR and know how to motivate us ? Fee negotiation - clearly aligned with a scope of work and sales goals ? Staffing and onboarding - getting ramped up quickly with the team Welcome to Cinch -? National Basketball Association (NBA), Yogasleep , Faust, Delfina Restaurant Group, Cityline Sunnyvale, Blue Ruby Farm, and Chotto Matte! Interested in checking out more of the brands we’re working with? Head to our website: https://lnkd.in/g5RFMxKu
Cinch PR转发了
As we enter specialty cheese's busiest season, we are excited to offer our retail & distribution partners assets and information to help make make this a successful holiday for all. We have launched TWO NEW DIGITAL TOOLKITS to help you make the most of holiday items and our new California Originals collection. These toolkits contain gorgeous product & lifestyle imagery, seasonally-specific product info cards, recipes, and more! Please reach out to your Sales Manager -- or here via LinkedIn -- to receive these materials and discuss usage opportunities. We are here to help and, as always, appreciate your partnership.
Cinch PR转发了
Butter Wines launches third annual #ButterGift sweepstakes which offers one lucky winner the opportunity to win the full line up of Butter wines, including NEW Butter Sauv Blanc and Butter Pinot Noir, plus groceries for an entire year! New this holiday and in the spirit of seasonal giving, Butter will also make a $5,000 donation to the winner’s local food program. Visit DrinkButter.com #Cheers https://lnkd.in/g-FCKsnS
Cinch PR转发了
CEO Laura Chenel, Inc. (Groupe TRIBALLAT, Marin French Cheese Company), Specialty Food Industry.
Very grateful to Cheese Connoisseur for giving me the opportunity to share my perspective on specialty cheese. A journey of 30+ years with so many meaningful encounters and friendships along the way. Special thanks to Lee Smith and the team of Cinch PR.
Check out the fall issue of Cheese Connoisseur, which features Emma Hofer-Louis of Marin French Cheese Co., Belton Farm, Paxton & Whitfield and more. Read more here: https://lnkd.in/e7QCx-cJ
Believe it or not, there ARE best practices for buying, serving, and savoring brie! As the holiday hosting season kicks off, discover expert tips from Bonnie Kaufman at Marin French Cheese Co. on perfect pairings and creative ways to enjoy brie ?? (We’re all about the brie br?lée this season!) Thank you, Martha Stewart Living Omnimedia + Melissa Kravitz Hoeffner ?? https://lnkd.in/g_xgySVG
Cinch PR转发了
We celebrated 18 years of Cinch PR this week with a gelato-making class led by the talented chef Ilary Biondo at Hila Gelato in San Francisco! Perfect timing during this heat wave ???? Each fall, we celebrate our agency’s birthday with fun outings, ranging from yoga and segways tours to wine tastings and culinary classes. The gelato experience is now ranked a team favorite! In those 18 years, we’ve been lucky enough to represent and achieve: ?? 45 hotel clients ? 25 coffee product launches ??15 consumer brands? ???30 restaurant launches/renovations ???50 retail store openings ??12 real estate developments ??5 years of average client tenure ??6 years of average employee tenure (This month’s milestones include Mandy Beck Sanders Sanders who celebrated 12 years & Mia Schaffel who celebrated 2 years with us!) Proud of this incredible team and can’t wait to see what they accomplish next! #hilagelato
Cinch PR转发了
Consumers appreciate the versatility of goat cheese – both as an ingredient in the kitchen and on their cheeseboards when entertaining – and its health bona fides. Supermarket Perimeter Read more for notes from Durae Hardy on our two newest flavors. #goatcheese #laurachenel #dairy #trends #sonomacounty
The goat cheese market in the US continues to grow and, at the same time, it’s become an increasingly competitive market for producers. Consumers appreciate the versatility of goat cheese – both as an ingredient in the kitchen and on their cheeseboards when entertaining – and its health bona fides. Read more: https://ow.ly/3kkM50TuRG7 #DairyIndustry #GroceryIndustry #FoodRetail Carr Valley Cheese Company | Laura Chenel | LaClare Creamery