Ciente

Language isn’t just words—it’s the key to real customer connections. It’s how brands build trust, break barriers, and turn engagement into revenue. Studies prove marketing in a customer’s native language boosts ROI, optimizes ads, and drives higher engagement. In this episode, Cristina Jibleanu (Program Manager, IBM) and Suruchi Bhargava (CMO, Ciente) dive into the power of language in marketing—covering storytelling that resonates, smart localization strategies, content optimization frameworks, and the evolving world of project management. "Don’t let roadblocks stop you—keep moving forward with what’s clear and achievable while managing risk." Tune in now🎧 https://lnkd.in/dX_N-tAU . . . #localization #programs #projectmanagement #customerengagement #contentoptimization #storytelling

AI systems with human-like capabilities could be years away, chimes in Google DeepMind's CEO. As the AI ecosystem gleams with upgraded models, the world remains hooked. At every turn, techies are enthusiastic to see what a new model will bring to the marketplace. They believe AI will conjure up new worlds and novel solutions. But this shining illusion has been shattered by none other than the Nobel Prize-winning Demis Hassabis. He rules that the latest AI systems lack any imagination or consciousness in a recent interview with CBS News: "They still can't really yet go beyond asking a new novel question or a new novel conjecture or coming up with a new hypothesis that has not been thought of before." The AI researcher wants tech companies to focus on advancing neuroscience instead of leaping ahead. The future of AI isn't just LLMs and Agentic AI, but humanoid machines that grasp the world around them. What should remain highlighted is the exponential progress of artificial intelligence despite the black box. These systems continue to learn and gather data as part of their training, like human beings. And that's the most alluring aspect of all. Read the latest in our editorial: https://lnkd.in/d8MuNtHi . . . #ai #aiinnovation #blackbox #google #deepmind #aisystems #neuroscience #consciousness #aimodels

Lead generation has become a pain point for many marketing teams. The hand-off to sales is not as smooth as before, and the quality has dwindled. It's all completely disconnected. Campaigns don't make sense, and your sales teams end up dialing and reaching out to the wrong prospects, leading to a waste of resources and time. But there is a way to zero-in and connect the dots. In our infographic, we provide a step-by-step method of identifying and attracting leads that matter. #leadgeneration #marketingcampaigns #contentmarketing #contentcreation

Have you ever wondered what happens after you hit launch on your digital campaigns? Algorithms, whose functions you don’t entirely comprehend, make split-second decisions about the marketing budget. These systems are opaque, but savvy marketers have found ways to wade through the darkness of this black box. And with confidence. Decode, in our latest newsletter, why the AI black box is a significant cause of agony for marketers and how they can traverse it to make the most of their ad campaigns. . . . #adspend #marketingbudget #marketingcampaigns #ai #blackbox #digitaladvertising #adcampaigns #newsletter

The ongoing US-China trade war has left NVIDIA in a muddle- the US govt. has barred unbridled sales of H20 chips in China. Owing to the company’s latest filing, its shares were down 6% in after-hours trading. Now, the chip designers expect a $5.5 billion financial hit. These chips have become paramount in AI’s most valuable markets - model deployment and inference. The H20 chips were designed meticulously for China’s market, taking into account the previous US export limitations. The need for a special license is a strategic step by the US. It’ll significantly subdue China’s access to cutting-edge AI hardware and other infrastructure for the indefinite future. The fears are fairly rational. Using H20 chips could afford a computing edge to Chinese supercomputers, a major setback for American tech giants. The US has been locked in an intense battle with China to reign over the AI race since DeepSeek rattled the market a few months ago. And the latter’s accessibility to these chips could bolster the competition’s power. In the race to become the AI superpower, this is the US’s preventive measure. . . . #ai #globaltrade #americantariffs #NVIDIA #internationalrelations #economicnews

Communities are essential for brand growth. But they are sorely underutilized. Whether you're trying to understand your customer's feedback or building right there with them, a community helps the customer feel valued and heard. Yet, many brand leaders don't invest in community. Our latest guest host, Michael Puhala, Chief Community Evangelist, Khoros, might change that thought process. He says, "The community shouldn't be looked at to further market to, but rather to learn from, test and adapt to the voice of the customer. Communities serve as a rich data asset that brands should be leveraging more." Michael brings a depth to marketing that is missing from current thought leadership. He is a true expert to learn from. Give this marketing masterclass a read in our latest editorial: https://lnkd.in/gAkZz8BA . . . #communitybuilding #thoughtleadership #brandbuilding #customerrelationship #marketing

Amid aggravating competition, businesses must establish repeat and loyal customers. In this race to retain and attract their ideal buyers, organizations have adopted a customer-first approach. But to render this change, each department must focus on delivering a cohesive customer experience, whether marketing or sales. "I believe the most cohesive sales strategies emerge when every team member understands how their role contributes to solving customer problems, regardless of the department," observes the Sales Director at Pinkfish. Every organization-wide function has to be centered on the customer to deliver tangible outcomes. And this is a maxim Carlo Agnello swears by in our exclusive interview: https://lnkd.in/gVPy3UEv . . . #sales #customerfirst #customerexperience #salesstrategies #brandconsistency #sustainablepractices #innovation

Brands are built on authenticity and personality. Yet, so many fail at this. Because they fail to walk the talk. It’s important to gauge brand perception because marketing success isn’t about how you want to be seen but more so about how customers perceive you. Today, brands are at a crossroads- they can decide to be authentic or perish. For those that are okay with obscurity and getting by, they can go on. But for those who want to stand out, we have something for you: https://lnkd.in/d5-vnizZ . . . #brandidentity #branding #brandmarketing #brandstrategy

In a surprising turn of events, the President of the United States has undertaken a bold step. According to the White House's latest press release, April 2nd will now be recognized as World Autism Awareness Day. Previously, in his first major wide-ranging speech after returning to the presidential office, Trump addressed the growing autism in children across the nation. Accompanied by the press release, this is a significant step forward for autistic people worldwide. Not only does the U.S. President call for a need to learn more about the signs of autism, but also the challenges faced by those living with it. In his effort to normalize more conversations surrounding ASD, Trump has instated a research team and utmost transparency in gaining fresh insights into the life of an autistic. Irrespective of the several challenges, those with autism continue to thrive in diverse fields. In the long run, the goal is to proliferate one reality - ASD isn't really an obstacle to the dreams they have set to achieve. Beginning this year, World Autism Awareness Day is a promise of unwavering support and respect toward Americans prospering with autism. . . . #autismawareness #ASD #autismspectrum #autism #neurodivergence

Marketing teams have known chasing vanity metrics is of no use. Yet, to make marketing quantifiable, they've had to assign value and attribute heavily. After all, there's a boss to report to. But chasing these metrics became second nature, and they became the end goal rather than the means. And nothing took this brunt more than email marketing. Once recognized as the most effective channel, it has become marketing noise to audiences across the globe. But there is a way to reclaim it. Let our newsletter guide you. . . . #emailmarketing #marketingchannels #emailcampaigns #modernmarketing #customerexperience #deliveringvalue #strategy