ChrisRubinCreativ

Why do brands move us? How? What is that special mix of image and messaging and perception that produces a brand that people love? Psychology can teach us a lot about it. Click to visit OnBrand and read more on Jungian archetypes, and what they can show us about how brands can move us. https://lnkd.in/gdYszjA3 #brandstrategy #businessgrowth #brandidentity #brandmessaging

From Cost Center to Growth Engine: The CRC Methodology What if your brand strategy could drive revenue growth instead of just costing money? At BrandMultiplier, we’ve developed a proven framework to turn your brand strategy into a growth engine. It’s called the CRC Methodology: 1. Collaborative: Deep Immersion Through Rumble Workshops We start by diving deep into your business. ? Our Rumble Workshops bring your team and ours together. ? We uncover your unique and specific challenges, goals, and opportunities. ? The result??A clear, shared vision for growth. 2. Rational: AI-Powered Analytics for Actionable Insights Data is the backbone of every decision. ? We use AI-powered analytics to uncover insights you can act on. ? From customer behavior to market trends, we turn data into strategy. ? No guesswork, Just clear, actionable steps. 3. Creative: Human Expertise Crafting Compelling Narratives ? Data alone isn’t enough. You need a story that connects. ? Our team of experts crafts compelling narratives that resonate emotionally with your audience… and emotions drive decisions. ? We combine creativity with strategy to drive real results. The Result? ? 78% sales growth in 90 days for one client. ? 14,000% engagement growth for a founder’s personal brand. ? 3-5x ROI on marketing investments. Your brand strategy shouldn’t just cost money. It should make money. Ready to turn your brand strategy into a Growth Engine? Let’s talk. You’re just a DM away. ================================================= I’m Christopher Rubin. I help SMBs scale faster, with enterprise-grade strategy and creativity without the typical agency price tag. Like this post? Want to see more? ?? Ring the bell on my Profile ? Connect with me

Is Your Brand Story Stuck on Repeat? Outdated messaging isn’t just boring... It’s costing you sales, trust, and market share. Discover how stale narratives hold you back… And learn actionable steps to refresh your brand’s voice. Swipe to see why your STORY is your most powerful growth tool. ================================================= I’m Christopher Rubin. I help SMBs scale faster, with enterprise-grade strategy and creativity… Without the typical agency price tag. Like this post? Want to see more? ?? Ring the bell on my Profile

?? Groundbreaking Harvard research reveals something shocking about executive decision-making... Your brain processes emotional signals 5x faster than rational analysis during high-stakes business decisions. This isn't a flaw... it's your competitive advantage. Here's what elite leaders need to know: ?? Emotions drive 95% of executive decisions ?? Understanding this pattern increases deal success by 45% ?? Top performers leverage both emotional and analytical intelligence The most successful enterprise leaders aren't just analytically sharp... they're emotionally intelligent by design. Want to transform your strategic decision-making? I've detailed the complete science-backed framework that's helping executives close bigger deals and build stronger partnerships.?? #ExecutiveLeadership #BusinessStrategy #DecisionScience #Leadership #CorporateStrategy What's your experience with the emotion-logic balance in major business decisions? Share your insights below. ??

Proud to have the opportunity to share my thoughts and experience in the industry and with a great brand, and production partner, Ikan!! Thank you to Bryan Raymond for the opportunity and to the team at ChrisRubinCreativ for the great article!

Measure the impact of your Brand Strategy! (For real) Your brand is more than just a logo or tagline. It’s the backbone of how customers perceive and remember your business. But how do you measure something as intangible as Brand Perception? Here’s how to track the impact of your Brand Strategy, and ensure it’s driving real results: A sharp Brand Strategy: ? Builds Recognition and Loyalty. ? Increases Sales and Customer Retention. ? Clearly differentiates you from competitors. According to Marq, consistently sharp branding can boost revenue by 23%. But without measurement, you’re flying blind. Here are some key metrics to track… ?? Brand Awareness: ? Are people talking about you? ? Use tools like Google Analytics 4 and social listening to track mentions and website traffic. ?? Brand Sentiment: ? How do people feel about your brand? ? AI-powered tools can analyze social media sentiment to gauge emotional responses at scale. ?? Loyalty & Retention: ? Are customers coming back? ? Measure repeat purchases, customer lifetime value (CLV), and Net Promoter Score (NPS). ?? Brand Equity: ? Are customers willing to pay a premium for your brand? ? Track price sensitivity, and market share growth. ?? Engagement: ? Is your audience interacting with your content? ? Monitor social media interactions, email open rates, and conversion rates. Measuring your Brand Strategy isn’t just about numbers… It’s about understanding your Impact. By tracking these metrics, you can: ? Refine your strategy. ? Sharpen your story. ? Drive sustainable growth. ? Build deeper customer connections. Ready to measure and optimize your brand strategy? Let’s talk. You’re just a DM away. ================================================= I’m Christopher Rubin. I help SMBs scale faster, with enterprise-grade strategy and creativity... without the typical agency price tag. Like this post? Want to see more? ?? Ring the bell on my Profile ? Connect with me

Heard about DeepSeek? ?? Mind-Blowing ?? [Non-technical explainer here...] Ever wished you could get the same work done, while only showing up 5.5% of the time? That's exactly what DeepSeek AI's revolutionary R1 model just accomplished in the AI world... and it's sending shockwaves through the industry. Their "Lazy AI" Just Changed Everything Imagine running a restaurant where only the relevant chefs show up for each dish, while everyone else stays home. That's the genius behind their "Mixture of Experts" approach. While other AI models are forcing every chef to supervise making a glass of water, DeepSeek's R1 is working smarter, not harder. The results? ???? GPT-4 level performance at 1/18th the cost ???? 75% less energy consumption ???? Training costs slashed from $1B to just $5.6M ?? Not just another AI breakthrough... It beckons a fundamental shift that could democratize advanced AI capabilities for businesses of all sizes. I've written a detailed breakdown explaining how this "lazy AI" approach works, and why it matters for the future of business and technology. Whether you're a tech leader, entrepreneur, or just curious about where AI is headed, this is one development you can't afford to ignore... And I aimed to break it down for non-techies to easily grok and understand. #AI #Innovation #Technology #FutureOfWork #DeepSeek #TechLeadership #DigitalTransformation What do you think? Could this be the breakthrough that finally makes advanced AI accessible to smaller players?

The Human + AI Team: Using AI to Support, Not Replace, Employee Workflows AI isn’t here to take your job. It’s here to make your job better. The fear of AI replacing humans is real… but the truth is that AI is a tool, not a threat. When used right, it can: ? Free up your time by handling repetitive tasks. ? Boost creativity and strategic thinking. ? Help you focus on what truly matters. Here’s how to build a Human + AI team that works: 1. Streamline Workflows: Free Up Time AI tools like robotic process automation (RPA) and machine learning (ML) can: ? Handle repetitive tasks (e.g., chatbots answering simple customer questions). ? Analyze large datasets, far faster than any human team. ? Free up 60% of your time for more meaningful work. According to McKinsey & Company, companies using AI in workflows see 10-15% productivity boosts. Imagine what you could do with that extra time… 2. Keep the Human Touch The biggest fear? Losing the human connection. Here’s how to avoid it: ? Involve Employees: Let your team help choose AI tools that solve their challenges. ? Train and Upskill: Build confidence by teaching employees how to work alongside AI. ? Monitor Impact: Regularly check how AI affects productivity, morale, and work quality. The result? 82% of companies report higher employee engagement when AI is paired with human training. 3. The Power of Human + AI Collaboration When AI handles the mundane… Humans can focus on: ? Creative problem-solving. ? Building deeper customer relationships. ? Delivering exceptional service. The benefits? ? 30% higher customer satisfaction (Accenture). ? Happier, more fulfilled employees. ? A workplace that values efficiency AND empathy. AI isn’t here to replace you. It’s here to Amplify your Potential. By integrating AI as a Partner—not a replacement—you can: ? Boost productivity. ? Reduce burnout. ? Drive innovation and growth. Ready to build a Human + AI team that works? Let’s talk. You’re just a DM away. ================================================= I’m Christopher Rubin. I help SMBs scale faster, with enterprise-grade strategy and creativity, without the typical agency price tag. Like this post? Want to see more? ?? Ring the bell on my Profile ? Connect with me

?? "95% of B2B decisions are emotional... yet we keep pitching with pure logic." Fascinating new research from Harvard University and MIT neuroscientists reveals something shocking about executive decision-making: The emotional centers of our brains process information 5x faster than rational centers during high-stakes business decisions. But here's the real kicker... Companies that master emotional intelligence in their enterprise pitches are seeing: ?? 45% higher win rates ?? 38% larger contracts ?? 32% less price sensitivity The data is clear: The future belongs to leaders who understand both the boardroom AND the brain. Want to transform your pitch success? I've detailed the complete neuroscience-backed framework in my latest article.?? We also offer a custom service tailored to win big pitches... https://lnkd.in/gCam7AmE #ExecutiveLeadership #BusinessStrategy #NeuroscienceOfSuccess #B2B #EnterpriseGrowth Thoughts? What's been your experience with emotion vs logic in major B2B decisions? Let's discuss below. ??

Stop wasting time and money on outdated processes. Do this instead. AI for SMBs: 3 Ways to Use It Without Breaking the Bank AI isn’t just for big companies with massive budgets. SMBs can use it to boost productivity, cut costs, and grow smarter. Here’s how: ?? Automate Repetitive Tasks: ? Use AI tools to handle repetitive tasks like email responses, data entry, or scheduling. ? Save hours every week, and focus on what matters most. ?? Personalize Customer Experiences: ? AI can deeply analyze customer data and deliver personalized messages. ? Turn leads into loyal customers without hiring a full marketing team. ?? Optimize Marketing Spend: ? AI helps micro-target the right audience and maximize ROI. ? Get more bang for your buck without guessing what works. The best part? These tools are affordable and easy to implement. At BrandMultiplier.ai, we help SMBs integrate AI into their strategy without the complexity or high costs. We've got you covered from choosing the right tools to implementing them effectively. Ready to make AI work for your business? Let’s talk. You’re just a DM away. ================================================ I’m Christopher Rubin. I help SMBs scale faster, with enterprise-grade strategy and creativity, without the typical agency price tag. Like this post? Want to see more? ?? Ring the bell on my Profile ? Connect with me