This is so cool! ?? In the early 1960s, Gerald D. Stephens had a simple but brilliant idea — insurance for contact lenses. Losing or breaking them, as many know, was expensive, and no one else was offering coverage. ??? That idea launched Replacement Lens Inc. (RLI) in Peoria, IL, which grew into the largest contact lens insurer in the world. ?? ?? RLI Insurance Company didn’t stop there. Their entrepreneurial spirit led them to expand into niche and underserved insurance markets, turning a brilliant idea into a powerhouse business — all from right here in Peoria. Proof that big ideas (and great businesses) thrive in Greater Peoria! Check out the throwback ad below. Gotta love a good blast from the past. #ChooseGreaterPeoria #TheRLIDifference #Innovation #PeoriaProud #PeoriaHistory
RLI’s history of innovation dates to the early 1960s, when Founder Gerald D. Stephens, recognized the expense of replacing contact lenses, and founded Replacement Lens Inc. (RLI) in Peoria, IL. RLI was one of the first insurers of contact lenses, and in time, emerged as the largest insurer of its kind in the world.??? ?? ?? ? Building upon this success, RLI diversified and expanded its product portfolio, focusing on niche and underserved insurance markets that require specialized expertise. An entrepreneurial spirit and relentless focus on innovation were the foundation of our success and continue to differentiate us today. Enjoy this throwback advertisement, which originally aired on WMBD-TV . #ChooseGreaterPeoria #PeoriaHistory #TheRLIDifference