We're in PAPER mag for DEAD2ME, our halloween party at Terminal 5!! Check it out: https://bit.ly/4fvTSKr ?? Partner in crime: Von ? Photos by: Paloma Huntington-Ortega Words by: Kally Compton
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How did I get thousands of people to come to my parties in such a short period of time? My priority has always been event turnout vs making a profit, which means not being shy on spending on a diverse marketing strategy. How do I know WHERE to spend that money? Well at first, I didn't - and so I tried a lot of different avenues and UTM tracked them all! (Shoutout to my first job out of college as a field marketing manager) But how do I UTM track things in the wild??? Well, you can create QR codes .... but also you can buy custom domains (for example dead2me.gay - and track the data from there!) And on that note... NYC keep your eyes peeled...
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Which brands are trying to reach 3000, cool, Gen-z people in NYC? I'm producing a Halloween party at Terminal 5 and have room for a couple more disruptive brands to join us. This is an extremely valuable opportunity for b2c brands looking to to create a competitive advantage in their market. ?? Comment any brands you think would benefit from this! See past example below - Travel Agency's "light attendants" :
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