Chili Piper

Is your outie attending the Forrester Summit? If so, a little frivolity may be just what the doctor ordered ?? Orum ??, Sendoso, UserGems ??, and Chili Piper are rewarding your outie's productivity with a Music Dance Experience. (Don't worry, it lasts way more than 5 minutes.) Join us on Wednesday, April 2nd from 6pm to 9pm at Stardust Pinbar for a post-summit unwind. No pitches. Just good people (and goats, of course). Save your spot: https://lnkd.in/eaW-3DxX

Deals aren’t won by a single champion anymore. More people engaging = bigger influence = higher chances of winning the deal. But most AEs don't follow up with new leads from existing opportunities. These leads aren’t flagged. There’s no system to notify them. A key decision-maker just signaled interest, but your AE is focused elsewhere. That’s a massive missed opportunity. But if your team doesn’t see these leads, they can’t act. And if they don’t act, someone else will. Distro has an easy solution to this problem. Here's how it works: A new lead comes in from a company with an active opportunity → Lead is converted to a Contact → AE is immediately assigned → Follow-up event is created → SLA is set → Notification sent. Done. You can customize the matching rules to trigger only when an opportunity meets specific criteria: pipeline stage, deal size, or any other condition that fits your workflow. The impact? Faster engagement, no missed opportunities, and a system that works exactly the way you need it to.

Everyone at the conference like they weren't complaining about each other on Slack a week ago... 81% of revenue professionals fantasize about replacing their counterparts, according to a recent Mutiny study. But when your team is actually aligned, you're 2.3x more likely to exceed your revenue target. Not only will you close more deals—they'll also close faster. Our ops team looked at all our Closed Won opps from the past 5 years and found a compelling case for alignment. Time to close was 300 days when sales worked an account alone and 243 days when marketing worked an account alone. When they worked together? 192 days. So how do you actually align your revenue team? 1. Work toward a common goal Align your team metrics with overall business objectives (aka focusing on revenue, pipeline generation, and time to conversion). 2. Communicate more often Schedule regular meetings with your whole revenue team to build rapport and learn from each other. 3. Share insights with everyone Give marketers access to demos, follow-up meetings, and onboarding calls so everyone on the team understands what's resonating with prospects and customers. 4. Streamline handoffs Instead of relying on every team member to handle handoffs on their own, automate the process so nothing slips through the cracks. (We can help with this one, btw.) How are you making sure your revenue team is *actually* aligned, not just pretending to be?

You shouldn't need 8 different tools to convert demand. Period. Not only is it inefficient for your org, but it's a terrible experience for your buyer. The buyer experience needs to be the same no matter where they're interacting with your brand: + Forms + Email conversion to meetings + In-app experiences for upsells + Events booth + Marketplaces experiences ^ Doing all of this with one system will help you convert twice as many inbound leads. In case that isn't enough, it also: + Cuts down on time spent chasing down leads that aren’t ready to buy, focusing on prospects closer to making a buying decision + Increases overall sales efficiency, boosting your sales team’s win rates + Delivers a better return on your marketing investments + Creates a VIP buyer experience by delivering more timely, relevant interactions throughout the sales funnel Grab our full (ungated) demand conversion guide ??

Something spicy is coming ??? Any guesses?

Assumption: Companies with the most funding are the most likely to convert. Reality: It’s… complicated. Our annual Benchmark Conversion Rate Report includes data from nearly 4 million form fills across industries and shows benchmarks for: ??? Qualified Form Fill Rate ??? Qualified Booked Meeting Rate ??? Disqualification Rate ? ??? Meeting Abandonment Rate It also breaks down the data in lots of interesting ways: by industry, by month, even by funding round. That way, you can see exactly how your company’s conversion rate stacks up against the rest. (You know where to snag it...)

Midwest GTM pros, we're co-hosting a free event with Abstrakt Marketing Group and Gong—and you're invited! Meet us in St. Louis on March 26th for a deep dive into using AI to drive growth in 2025. Learn from the best by attending speaking sessions from Benjamin Dickey, Sr. Channel Manager at Gong, Jeffrey Winters, CRO at Abstrakt, Ryan Hunter, Sr. RevOps Consultant at Abstrakt, and our own Strategic AE, Cece Renick. After the sessions, you'll have time to network with GTM pros at a happy hour from 5pm to 7pm. All attendees will get some special perks from Abstrakt and be entered to win prizes like AirPods, an Aura Ring, or a donation to the charity of your choice. Save your spot: https://lnkd.in/e8NX4fuj

ALINA APPRECIATION TIME! Meet Alina Vandenberghe ???. She's our Co-Founder & Co-CEO, and we couldn't be prouder of that fact. If you didn't already know about her, you probably heard some buzz over the weekend. Someone called her out for talking about diversity on LinkedIn. And the wave of support she received made us feel so honored and so connected to our community. Here are two of the many reasons we love her: 1. She speaks up about what she believes in. 2. She's open to other perspectives. She accepted the feedback with grace and curiosity. She's truly a class act. Thank you to the hundreds of people who had our fearless founder's back this weekend! We see you, and we love you!

Making qualified leads fill out a form and wait hours or days to hear back is the fastest way to lose winnable deals. Well, imagine if you could talk to leads right away—as soon as they fill out a form on your website. That's what's possible with Concierge Live, our instant sales engagement tool. It automatically qualifies inbound leads, routes them to the correct sales rep, and starts a live phone call in real time. No more chasing down buyers that are impossible to reach. You can speak with them the moment they're ready to buy.

You already know that we prefer events to be less B2Basic and more B2Baller. If you've seen pictures from ChiliPalooza, you can see we prefer intimate settings where you make genuine connections. That's why we're proud to sponsor RevFest from Go Nimbly. It's happening on June 10th at House of Yes in Brooklyn (impeccable vibes). No fluff. No pitches. No generic advice. Just real revenue pros with real strategies to share. There will be soooooo many amazing speakers, including Travis Henry from Snowflake, Craig Rosenberg from Scale Venture Partners, Lauren Silvers, Ph.D. from Ironclad, and Keith Jones ????♂? from OpenAI. There will even be entertainment, including Adam Conover from Adam Ruins Everything. Apply to attend: https://lnkd.in/edz6niTH