Chief of Chaos

?? Introducing Affiliate 3.0: The Future of Opt-In Marketing with Permission.io We’re revolutionizing the affiliate space, crypto rewards, and 1:1 marketing to create the most highly engaged, permission-based marketplace ever built. Say hello to Affiliate 3.0. ? What’s different? We’ve built a truly opt-in marketplace using KYC (Know Your Customer) methodology—ensuring that every user is verified, engaged, and eager to hear from you. No more wasted ad spend, no more chasing uninterested leads. ?? How does it work? Instead of interrupting consumers with ads, we reward them with ASK Coins (our cryptocurrency) in exchange for engaging with brands. They opt in, they’re fully compliant, and they’re actively choosing YOU. ?? We’re actively onboarding top advertisers for this next-gen marketplace. Now’s your chance to be among the first brands to tap into a hyper-engaged audience who WANTS to hear from you. ?? We need YOU! Tell us where to sign up your brand. All industries welcome. This is your chance to be a pioneer in crypto-powered performance marketing. DM me or drop a comment below if you’re interested in being part of Affiliate 3.0. Let’s redefine the future of marketing—together. ?????? #AffiliateMarketing #Crypto #PermissionMarketing #Web3 #Blockchain #Advertising #MarketingInnovation #Affiliate30 #OptInMarketing

What happens when you are at #ASW and are an OG Affiliate Marketer? Let me tell you, you get the pleasure of being stopped on the street. Matt Frary had the pleasure of being interview by Victor Moen! Matt was asked about 10X a Community with Affiliate. We decided to put pen to paper and wrote up a blog post about it. Check out the video and blog post about How to 10X a Community with Affiliate! https://lnkd.in/e8Qx6vQE #GrowthMarketing #PerformanceMarketing #AffiliateMarketing #OGAffiliate

Most CMOs Are Doing Growth Marketing All Wrong. Here’s Why. Every CMO says they want growth—but most of them are killing it without realizing it. Here’s the hard truth: CMOs are addicted to short-term vanity metrics and completely ignoring long-term, scalable growth. ? They throw money at paid ads but have no retention strategy. ? They obsess over CAC but ignore LTV. ? They copy what competitors are doing instead of building a unique brand moat. ? They spend millions on media but don’t leverage affiliate and partnership marketing—where the real scalable growth happens. ? They demand instant ROI but won’t invest in brand, community, and relationships—the only things that make marketing cheaper over time. The result? They get a spike in revenue, pat themselves on the back, and then watch as it all crumbles when the algorithms change, their agency fails, or their budget gets slashed. Meanwhile, the best growth marketers aren’t even playing that game. They’re: ? Building owned channels (email, SMS, community) so they aren’t renting their audience. ? Investing in affiliate & partnerships—scalable, high-margin revenue that keeps compounding. ? Optimizing retention and LTV—because the cheapest customer is the one you already have. ? Creating content that sells instead of chasing traffic that doesn’t convert. ? Turning customers into advocates so marketing costs go down over time. The companies that win in 2025 and beyond aren’t the ones spending the most—they’re the ones playing the long game. So if you’re a CMO focused only on quick wins, you’re already losing. What’s one marketing strategy you think most brands are getting wrong? Drop it below.?? #MarketingMyth #affiliate #growthmarketing #CMOGameOver #ohNoCMO #RethinkGrowth #StopTheVanityMetrics #MarketingRevolution Matt Frary Patricia Kotchick Jones Nathan J. Pavelka Jessica Spear Auggie Falzarano Benjamin Metzker Karima Hassa Brandon Melton, LC Robert Sherman Jon Nordmark Brian Sathianathan Karl Wimer Erin Beckstein Dirk McGregor

Card Linking Offers (CLOs) are Heating Up in Q1 2025! ?? CLOs have been around for a while, but they’re becoming a hot topic in #affiliate marketing this year. With more brands embracing them, CLOs are expanding beyond just DTC—reaching a much broader audience. So, how do you feel about CLOs? ?? Vote below! If you’re curious about CLOs and how they fit into your affiliate strategy, let’s chat. ?? #CardLinkedOffers #PerformanceMarketing #AffiliateMarketing #Rewards

?? The Dawn of Affiliate 3.0: What Does Crypto Have to Do with Affiliate Marketing? Affiliate marketing is evolving at lightning speed, and the next frontier is here: Affiliate 3.0—a 1:1, opted-in marketing paradigm driven by blockchain and AI. Imagine a future where users are in control, brands connect directly with their ideal audiences, and trust is built into every interaction. That future is now, thanks to Permission.io—the first company in the affiliate space to reward users with Crypto for choosing to share their information with the brands they love. At Chief of Chaos, we’re thrilled to announce our partnership with Permission.io, leading this paradigm shift in performance marketing. Together, we’re putting power back in the hands of users while giving advertisers unprecedented access to high-intent, engaged audiences. ?? For Advertisers: For a limited time, we’re offering an exclusive Beta opportunity to connect with Permission.io’s groundbreaking platform. Through this partnership, your brand can be among the first to leverage the next era of affiliate marketing—Affiliate 3.0. ?? Read more about how Permission.io is reshaping the affiliate landscape: https://lnkd.in/enFdTZZM ?? What are your thoughts on Crypto's role in affiliate marketing? How do you see Affiliate 3.0 shaping the future? Let’s start the conversation! #AffiliateMarketing #Blockchain #AI #Crypto #Affiliate3point0 #ChiefOfChaos #PermissionMarketing #Innovation #PerformanceMarketing

?? Can you believe it? ?? Chief of Chaos only kicked off in January of this year, and in under one year, we’ve already made the Global Top 30 Affiliate Agencies list by Hello Partner! ?. Congratulations to the other agencies....it shows that we are in very esteemed company! Yes, we do more than just affiliate, but that's why this is so cool, one aspect of what we do has already gotten global recognition, and we do this well in all of the areas we touch across growth marketing! This recognition is a testament to our team's fearless creativity, hustle, and the incredible partnerships we've built in such a short time. A massive THANK YOU to our clients, partners, and everyone who believed in us from day one. We couldn’t have done it without you, and we’re beyond grateful! ?? From 0 to Top 30, we’re just getting started! Here’s to more chaos, more growth, and even more exciting things ahead! ?? Check out our global nod here: https://lnkd.in/grtDUj9D #HP30AffiliateAgencies #AffiliateMarketing #ChiefOfChaos #Top30 #DigitalMarketing #OneYearWonder #ChaosUnleashed Brandon Melton, LC Erin Beckstein Patricia Kotchick Jones Robert Sherman Auggie Falzarano Winston Cook Jeremy Metzker Mia Umanos Chris Thomas Jessica Spear Karl Wimer

Big News: Chief of Chaos Partners with Forum Brands! We are thrilled to announce our latest collaboration with Forum Brands, pioneers in transforming great ideas into remarkable brands and products. As leaders in growth marketing and digital transformation, Chief of Chaos is set to spearhead innovative affiliate marketing strategies to elevate Forum Brands' trailblazing products, TriLASTIN and QRxLabs. Why This Matters: Our partnership is more than just business growth—it's about setting new standards in the e-commerce space. With our expertise, we aim to boost Forum Brands' presence in the market, demonstrating our commitment to bringing top-tier digital solutions to our clients. #ChiefOfChaos #ForumBrands #DigitalTransformation #GrowthMarketing #EcommerceSuccess #AffiliateMarketing https://lnkd.in/gPk9QxF6

Exciting news from Proov! Congratulations!

Gear Up, Game Changers! Chief of Chaos Just Hit Turbo with Worksport! Hold onto your hats, folks! We at Chief of Chaos are beyond stoked to roll out our latest alliance with the trailblazers at Worksport Ltd. These folks aren't just making tonneau covers; they're flipping the script on automotive power with their solar-charged gear and portable energy systems. Imagine turning your truck bed into a power station on wheels – that’s Worksport for you! Dive into the full scoop on our epic journey with Worksport and the big moves we’re making together in our latest blog: https://lnkd.in/gQNyR_Qk But that’s not all – we're cranking up the volume with a high-octane affiliate marketing program designed to skyrocket Worksport's growth and spread the buzz about its eco-smart innovations. If you’ve got a knack for marketing and a passion for tech that tidies up the planet, you’re just the renegade we need. #Worksport #ChiefOfChaos #AffiliateMarketing #Innovation #Sustainability #AutomotiveRevolution #EcoWarriorsUnite Matt D Frary Patricia Kotchick Jones Robert Sherman Brandon Melton, LC Karl Wimer Jessica Spear Chris Thomas Worksport Ltd

Exciting news from the world of women's health and celebrity culture! We at Chief of Chaos are thrilled to be part of a momentous occasion as Ashanti announces her pregnancy with Nelly at age 43. This trending news highlights the incredible advancements in hormone testing and women's health, courtesy of Amy Beckley PhD and her innovative company, Proov. It's a privilege to work with Proov on their growth marketing, witnessing firsthand how their groundbreaking products empower women and families in their journey to parenthood. The endorsement by Ashanti not only amplifies this message but also marks a significant milestone in raising awareness about the possibilities that modern medicine can offer. At Chief of Chaos, we're dedicated to accelerating growth for companies like Proov while helping to grow families and enhance women's fertility chances. This is a triple win — for business, for families, and for the future of women's health! Are you a performance marketer, affiliate, or influencer eager to make a significant impact? Join us in promoting Proov's mission. We're gearing up to launch this exciting affiliate program on impact.com, and we'd love your support to spread the word! Here’s to celebrating advancements in medicine, growth marketing, and the new chapter for Ashanti and Nelly! ?? #GrowthMarketing #Pregnancy #WomensHealth #Medical #Health #DigitalMarketing Matt Frary Brandon Melton, LC Jessica Spear Chris Thomas Patricia Kotchick Jones https://lnkd.in/guvE4DhB