Chew On This

Plus early AppLovin results and why CTR kind of matters, but doesn't.?

???New Episode Alert??? How Origin DOUBLED Ad Spend with Better Attribution! Join us for a deep dive with Justin Parker from Origin and Logan Brown from Triple Whale as they break down how better attribution unlocked Origin’s growth. Link below ??

Why you need to start early and focus on more than just discounts.

Our simplified framework for scaling Meta ads in 2024.

Feel more prepared than ever as we arrive at Walmart HQ in Arkansas to present Obvi’s 2025 plans. . At the same time, feel more anxious than ever because this opportunity potentially sets up Obvi for another major growth year. . Wish Us Luck! Here we go Albert Ankit Ashvin ??

Sharing what we learned about moving from DTC to Walmart. And how you can do it too.

Your BFCM strategies might not be as winning as you think... Tune into the latest episode of COT, where Ronak Shah, Ashvin Melwani, and Ankit Patel delve into some surprising strategies you might not thought of... Link below!

?? Black Friday and Cyber Monday aren’t just about the sale — they’re prime opportunities to bring new customers into your loyalty program. Here’s how to stand out: 1?? Offer exclusive perks for loyalty members, like early access or member-only bundles. Make them feel part of something special. 2?? Double down on points or rewards for purchases during the event. Could you offer more to those that subscribe & save? 3?? Personalize follow-ups with a “welcome” offer or bonus for signing up. This is a great spot to promote your membership program, too. These are just some quick tips I'm seeing in my conversations with merchants. If you're looking for more, I highly suggest following Ronak Shah, Ashvin Melwani, and Ankit Patel as they will likely drop a wealth of knowledge all throughout the holiday season!?

Plus - What is AppLovin? And a conversation about brand marketing vs efficiency.

When in the New York DTC ecosystem, Ronak is the Obvi choice! After the incredible Chicago dinner and NYC gala, Ron and I sat down for a chat. While he has experience running a well-reputed brand, what I really appreciated were his insights into the entire ecosystem. His perspective on the paid media and agency-brand relationship was definitely something to learn from. →Creative strategy is a significant unlock for brands, but many had invested too much in media buying strategies.? However, brands are now realizing that creatives are the real needle-movers. We at GoMarble, could not agree more! →People trust people, not just words. In a service-based business, referrals are crucial. So, the simple rule is: to deliver results. Brands will not only stick with you but also refer you to others. We also discussed how the BFCM prep is going—it's a crucial month for all the brands. As a parting gift, he shared some Obvi goodies with me, and I have to say, their packaging is a walking ad in itself.