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Reaching new audiences isn’t always about digital—TV advertising unlocks customers that traditional paid channels can’t. And when brand awareness spikes, performance follows. What’s been your biggest win for reaching new customers? Ariat International

Behind every successful campaign is a tailor-made strategy! Tatari doesn't do one-size-fits-all—they create custom solutions based on YOUR specific goals. Tatari's nimble approach helps turn business dreams into reality. What would your brand's success story look like??

How to use personalization, gamification, and prioritization to evolve your email program.

Big game, big audience, big opportunity. ?? Tracking traffic spikes and response rates in real-time while keeping brand awareness as the ultimate goal. Every spot buy is a play for long-term impact! Ariat International

Ariat International x Brock Purdy—a partnership built on grit, hard work, and perseverance. From the field to the screen, this collab was a perfect fit. ????

After seeing an Ariat International ad, some might head straight to Google to learn more, while others could walk into a store and recognize the brand. Two different ways to discover something new, but both lead to the same connection. ??

The journey doesn’t stop at the first click. With app clips, notifications, and smart re-engagement, mobile is driving the full funnel—acquisition, retention, and beyond. ? Reactiv

Talking about 4 Red Flags & 4 ways to set up your agency relationship for success with the founders of DigiCom (Digital Commerce Corporation)

TV isn’t just one lane—it’s an entire ecosystem. Tatari makes it easy for brands to blend streaming, programmatic, and linear placements for maximum impact. A holistic strategy = better awareness, better frequency, better results.?

Last year our US business grew 13%, while our international markets grew 7X faster ?? That’s why we were able to hit $40M in annual revenue in 2024. But it almost never happened… A few months ago, I shared a $12M mistake I made at Obvi - waiting too long to expand beyond the US. I initially saw international as a "we'll get to it eventually" revenue stream, but the numbers don't lie—like I said, our international markets grew at nearly 7 times the rate of our domestic business. ?? Looking at Q4 alone: ???? Canada: $2.45M in total sales, up 40% YoY ???? Australia: $1.63M in total sales, up 69% YoY ???? UK: $1.31M in total sales, up 45% YoY I recently sat down with Darwish Gani and the OpenBorder team, and they confirmed this isn't just an Obvi thing—most of the top brands they work with are seeing international markets outpace domestic ones. ?? In fact, their data shows their top brands saw 5x the growth in markets outside of the US in Q4 of 2024. That’s why this year we're doubling down on international in ways we hadn't even considered before: ? Expanding into new channels – launching on Amazon and TikTok Shop in our top international markets? ? Onsite CRO for international shoppers – shipping price testing by region, delivery promises for fast shipping regions, and localized upsell flows to boost AOV? ? Better post-purchase experience – leveraging OpenBorder's upcoming Gorgias integration to streamline international customer support Our partnership with OpenBorder isn't just moving our products beyond our borders. They help us think strategically about global growth, market by market, channel by channel. So if you're still thinking international is a "someday" strategy, don't wait months and lose millions like I did. The opportunity isn't just theoretical.? It's showing up in our P&L RIGHT NOW and will take our brand to a new level in 2025.