Chew On This

Learn how to tune your P&L for clarity, control, and game-changing insights.

When you think about diapers, probably only a couple of brands come to mind - Pampers and Huggies, right? Usually, that means a category is ripe for disruption. And that’s the mission of the good people at DYPER. They want to make diapers kinder - for parents, for babies, and for the environment. Sounds simple, but it isn’t easy. To get it done, DYPER is using more plant-based materials in their manufacturing and completely rethinking diaper disposal through their Redyper composting program. As the SVP of Brand Marketing at DYPER, Alexandra E. Vailas is tasked with challenging the big incumbents in the space. Her background as a marketer, creator, influencer, and mom means she has both the passion and the knowledge to make it happen. And if you met Alex at our Chew On This San Diego Retail Fest event earlier this year you know this isn’t just a job for her. It’s a dedication to help grow a generation-defining CPG brand. BTW – our next founders event is Sept 24th at Commerce Roundtable in San Diego (in partnership with Sendlane!) RSVP here (https://lnkd.in/g4B3vTfb) to join our Sunset Cocktail Hour and meet other disruptive operators ??

Got any plans Wednesday at 2pm EST? If your answer is yes, cancel them! Alicia G. from AfterSell by Rokt is hosting a live webinar with our very own Ronak Shah to get your checkout page ready for BFCM. Join us to learn: ?? How to reduce abandonment and avoid complexity in your checkout for a smooth customer experience ?? How to leverage incentives like free shipping offers to boost conversions ?? The best way to implement UGC, testimonials, and trust badges to increase credibility ?? How to simplify your checkout and focus on the essentials to streamline the checkout process. Grab your free ticket here: https://lnkd.in/d46zB7Ej

Master the art of crowdsourcing copy and watch your ad performance soar.

?? ICYMI: We’ve teamed up with Chew On This for a special 5-part series, where the brightest minds in ecommerce come together to dive into retention, subscriptions, and all things ecommerce! ???? Kicking things off, we have Recharge’s very own SVP of Marketing, Jen Gray, sharing her insights on how consumer habits are shaping purchasing decisions. Watch the episode here: https://bit.ly/4dXeNFw

The Obvi formula for hiring and scaling the right way.

We’re honored to kick off the BIGGEST contest the eCom space has seen to date – Tomorrow Brand Challenge, where brands get a chance to win almost $1M in prizes. The task is simple, but not easy - create a world-class subscription program for your brand. Because transforming your product from a one-time purchase into a customer habit will also transform your business. Better LTV, better cash flow, and better user relationships = major win. Because, as Recharge says, “A healthy brand plans for the future…by turning an order today into an order tomorrow.” To qualify, partner with Recharge to prove that you can build your subscription program and garner and retain the most subscribers. In this episode, our very own CEO of Obvi, Ronak Shah, sits down with Jen Gray, SVP of Marketing at Recharge, and covers the following: ?? Why investing in having a subscription program for your brand is worth it ? How subscription has changed from discounts to building community ?? How to target Gen Z with variety and niche offerings ?? Different ways brands are successfully making themselves an integral part of a consumer’s daily life Plus, watch out for details on how to enter the Tomorrow Brands challenge and win $100K cash, $50K in marketing funding, a team retreat, and more. Thank you Recharge for thinking of us to help kick off this incredible challenge and mission. Subscription is something Ronak and his team at Obvi have been optimizing for years – and they may be some tough competition. ?? Episode link below ??

How to move beyond the basics to create ads that educate, entertain, and drive results.

Looking to increase your AOV? Look no further... Our newest episode reveals all the secrets to SKYROCKETING your AOV with one simple method... It's called UDC - Upsells, Downsells, and Cross-sells. Listen to Dhruv Patel from AfterSell by Rokt break it all down. Link below ??

How a compelling "why" can elevate your brand above the competition.