CHEQ

AI Agents are already engaging on brand websites—Can you spot them in your analytics and martech? Can you distinguish them from humans and bad bots? John Lovett, Jessica Propst, and our partners Seer Interactive tested OpenAI’s Operator and found that GA4 misclassified traffic, raising questions about how AI agent visitors can be tracked and monitored. Read more about their test and how CHEQ’s detection helped shed light on AI agent engagement: https://lnkd.in/dr4C7bP9 #AI-agents #AgenticAI #MarketingSecurity #Analytics #CHEQ

"In the AI-agents era, it’s not just about detecting humans vs. bots—it’s about deciphering intent." CHEQ CEO Guy Tytunovich joins Ari Paparo on Marketecture Media to break down the evolving threats and opportunities?posed by AI Agents,?including?the critical steps marketers must take to stay ahead. ?? Watch/listen now: https://lnkd.in/eZbyh4QJ #AgenticAI #AIagent #Marketing #FraudPrevention #GotoMarketSecurity #CHEQ

???? No bad bots allowed at #d3con! Meet Nico and Lilian at Germany's premier conference on the future of digital advertising (March 11–12) to discover how CHEQ protects your Go-to-Market from: ? Malicious bots draining your ad budget ? Fraudsters exploiting your promotions ? Fake users skewing your metrics Let’s talk about securing your marketing investments. See you at #d3con! #CHEQ #DigitalAdvertising #MarketingSecurity #AdFraudPrevention #Programmatic #d3con

The FORE-cast ? is looking bright for an exciting week ahead at #B2BMX West - we can't wait for our chat with Tipalti's Marketer of the Year, Stacy Pinkerton. Don't forget to bookmark the session to save your spot and swing ?? by the CHEQ booth to learn more about how to combat wasted spend, fraud, and bad actors in a competitive global marketplace.

See you in the sunshine! ?? ?? CHEQ is proud to return to #B2BMX West, the premiere event series for marketing and sales practitioners looking to reimagine their approaches to revenue generation. We've got some fun things in store, stop by our booth and say hello!

We're delighted to share that Marks and Spencer has chosen CHEQ to safeguard its digital marketing channels and ensure analytics integrity. Recognizing the critical need to secure its digital channels, M&S has entrusted CHEQ to protect against malicious bots and invalid traffic—threats that compromise marketing efficiency and data integrity. By integrating directly with M&S's ad platforms and Adobe Analytics, CHEQ delivers an embedded layer of protection, allowing M&S to remain focused on innovation and growth. Read more about this exciting partnership here: https://lnkd.in/dyCUX4Mv #GoToMarketSecurity #Cybersecurity #DigitalMarketing #MarksAndSpencer #CHEQ #AdobeAnalytics

This week, CHEQ's three incredible sales teams came together at Pennyhill Park to align on our 2025 strategy, values, and goals. It was a powerful opportunity to reflect, collaborate, and energize ourselves for the year ahead. Surrounded by this amazing team, I left feeling more connected, motivated, and ready to take on new challenges. Thank you Rory Stern and Jack Gashi for you leadership! Here's to a year of growth, ambition, and success! ??? #SalesKickoff #Teamwork #Strategy2025 #GrowthMindset Jack Gashi, Rory Stern, Robert Sellar, Jack Shields, Jaschin Nico Noll, MBA, Noelle Palladino, YUKIE HAYASHIDA, Masamichi Sasaki, Kazuki Fuse, Jess Puccia, Katy Lanyon, Olivia Asprey, Amy Holtzman, Asaf Shani. Lucas Rabinowitz, Karl Quinn, Edwin Choi, Toby Arbel, Chen Yotvat, Merav Niv, Laurits Thomsen, Meghan LaMountain, Kevin Giannattasio, Cody Clark??, Guy Tytunovich, ??Travor Lehman, Harley Maslin, Lilian von Keller, Nick Gashi, Hiroki Wakabayashi, Taram O., Adam Altmark

?? Today, we're thrilled to announce our acquisition of Deduce, pairing AI-driven, context-specific threat detection with the only patented technology designed to prevent AI-generated identity fraud. Together, our combined offering will enable and protect the entire digital customer journey - now and through every digital evolution?-?keeping it secure, compliant, and friction-free for human, agent-enabled, and machine customers. Learn more: https://lnkd.in/d9v_Zyuj #Cybersecurity #AI #FraudPrevention #GoToMarketSecurity #MachineCustomer #AgenticAI #CHEQ #Deduce

Fake users, real problems: In this interview, our CEO, ?Guy Tytunovich? joins Lior M. of Battery Ventures to explore: ?? The rise of machine customers and their impact on businesses ?? The challenges of tackling online fraud and invalid traffic ?? How companies can adapt to a world increasingly shaped by automation and AI Learn about the future of clean data and the evolving digital landscape. This conversation is packed with valuable insights for the year ahead. ?? Read/Watch the full interview here: https://lnkd.in/dbaAdaCc #Cybersecurity #MachineCustomers #DigitalEconomy #OnlineFraud #DataInsights

"Marketers don’t yet seem to fully realize how AI agents will impact their business." Our very own CMO, Amy Holtzman, shares insights in Digiday's must-read article, exploring the risks and opportunities of the AI agent revolution. Read it here: https://lnkd.in/dU2VQEHX