Congratulations to Viant Technology and IRIS.TV - talk about a perfect match to help accelerate growth of premium CTV! ??
We’re excited to announce Viant has acquired IRIS.TV, marking the next chapter in our company’s growth trajectory. IRIS's position at the intersection of CTV and the ad tech ecosystem aligns seamlessly with Viant’s vision for the future. As CTV continues to be the fastest-growing advertising channel in the U.S., we’re thrilled to welcome IRIS.TV to help drive smarter, content-level advertising across the CTV landscape. Read more about how we’re building a future of precision and innovation in #programmatic. #CTV #Adtech