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Nothing captures the moment like sports.??? We're proud to have powered Banded.com's "Big Game" promotion, offering shoppers a gift card worth 50% of their order value if they correctly selected the Super Bowl MVP. We kicked off three days before the game and saw a steady stream of engagement until BOOM. A well-timed text by Bobby Redfern 1-hour before gametime set off a flood of orders, representing almost 70% of the campaign's total volume. Banded doesn't sell any team-branded SKUs, but it didn't matter. Sports fans are everywhere, and nothing quite captures the excitement of the moment like sports. Participants have been segmented as football fans using our integration within Banded's Attentive platform, and this launch sets the stage for more to come in March. Thanks to the Banded team for a great collaboration!