Che Consulting

#CheClient?Our day is made when?#TimeOutLA?calls?Seven Senses' event “the most picturesque dinner party ever.” Thank you to?Gillian Glover?for the shoutout! Tasting Color: The Indigo Edition is almost sold out. Grab a ticket below! https://lnkd.in/gT7UTchd

#CheClient Picture this, but in blue. ?? This time next week, Seven Senses will debut the second iteration of their Tasting Color series. Tasting Color: The Indigo Edition will be a follow-up to their previous green dinner. A creative collaboration of food, design, art & music, next weekend’s two-night event will feature an indigo menu created by Chef Tracy Tober & is presented in partnership with Miss Grass & Jōdo saké bar. The Tasting Color dinner series was curated by Seven Senses Founder Sabrina Y. Smith. Sabrina’s concept was inspired by Sophie Calle’s ‘Monochromatic Diet’ photo series, based on a fictional character in Paul Auster’s novel ‘Leviathan’ who only ate color-coordinated meals. Visit the link below for more on Tasting Color: The Indigo Edition and to learn more about Seven Senses. https://lnkd.in/gT7UTchd

#CheBlog There is so much content circulating online everyday, and with that, come a multitude of opportunities for brands to participate in the conversation. Observing media coverage from a variety of sources - whether it’s relevant to your industry or not - can inspire future pitch angles for your brand, highlight current trending topics, shed light on who is covering your competitors and provide broader inspiration for your brand marketing strategy. Read more in our "What We Read This Week (February 23)" blog post below.

#CheClient She's baaack! We are so excited to be working with Laura Reitsma again as she shares her story conquering breast cancer. Three months after giving birth to her son Theodore (“Theo”), the Fierce Productions LLC Founder was diagnosed with Triple Negative Breast Cancer (TNBC), a rare type of cancer that accounts for 10-15% of all breast cancer diagnoses. When doctors initially assured her lump in her breast was a result of clogged ducts & normal for new mothers, Laura requested an ultrasound and mammogram because something didn't feel right. These tests ultimately led to her cancer diagnosis. Laura continued running her popular event planning company throughout treatment, which included chemotherapy, radiation & a double mastectomy, while also caring for her newborn son & managing severe postpartum depression. Forever changed by her TNBC diagnosis, she has since embarked on a journey to share her experience with other women. “I want to bring awareness to my story, so people understand how important it is to listen to your body & advocate for your own health. I also want to serve as a beacon of hope for those who are currently undergoing treatment.” Visit the link below to learn more about Fierce Productions and stay tuned for more from Laura in the coming months! https://lnkd.in/gt5Zxzcu #pr #publicrelations #smallbusinesspr

#CheBlog “The recent media landscape has been rough to say the least. There are endless moving parts to consider as you strategize your media outreach. It’s important to think about who you’re sending your pitch to and what their priorities might be today, next week & next month, while also thinking about the tentpoles you’ve identified for your brand. Sometimes the best strategy is a pause, while other times you may be just the expert voice or uplifting story media are looking for." Read more in our "6 factors to consider when determining your media outreach strategy" blog post below! #pr #publicrelations #prtips

#CheBlog You're ready to do PR for your brand if... “I know I need to do PR for my business, but I don’t really know what that means or where to begin.” We hear this all the time in strategy sessions with business owners & brands. They see other businesses securing media coverage, conducting influencer campaigns & organizing event activations, and they feel an urgency to do the same. It’s a business owner version of FOMO. Their instinct is to jump in & get things moving as quickly as possible. They are entrepreneurs, after all, and they are used to having ideas & acting on them. In these conversations, we always recommend slowing down, taking a step back & looking at the big picture. Executing on PR activities without a plan or strategy can be a huge waste of time and - in some cases - actually dangerous for your business’ reputation. See below for some important questions we explore with brands, business owners & potential new clients before we recommend moving forward. (Some of these came directly from our Client Kick-Off Questionnaire.) 1. You have specific goals in mind. What are you trying to accomplish? Do you want to build brand awareness? Do you want to drive sales of a specific product or registrations for a specific course or event? 2. You understand what makes your brand & your story unique. What distinguishes you from others in your industry? What is your origin story? What makes you the brand/business that people should trust to provide a specific solution? 3. You know who your target audience/s are. Not only do you have a clear understanding of your targets’ demographic statistics, but do you know what they care about & the kinds of solutions they are looking for? 4. You have an idea of where your target audience spends their time. Does your target engage on social media? Do they listen to recommendations from specific influencers? Are they avid podcast listeners? Do they travel frequently, and thus, rely on streaming content and/or digital publications? 5. You have specific KPIs (key performance indictors) in mind for measuring results. How are you measuring success across your business? How will you measure success of your PR efforts, specifically? 6. You see ways to incorporate PR efforts into your existing marketing strategy. How can you execute on a PR strategy without exhausting resources? Is there content you can repurpose or ways you can use media & other PR placements to create new content? When we work with brands - whether in a one-off strategy call or on a monthly retainer - it’s our job to guide you & dig into these questions further. But, as the expert of your own brand or business, having a grasp on these areas yourself will set you up for success, whether you decide to bring in a PR professional or handle PR yourself. Visit our blog below & subscribe to our newsletter to receive tips like these directly to your inbox! #pr #prtips #publicrelations #pragency #brandstrategy

Che Consulting Founder?Julia Lytle?was interviewed by?Voyage LA Magazine?as part of their “Inspiring Conversations” series. Read the full story below to learn about the history of Che Consulting & Julia’s vision for making PR & brand strategy more accessible for business owners. Thank you to the Voyage Los Angeles team for this feature!

#CheBlog "While events provide a focused, time-sensitive pitch angle for media, they come with a lot of moving parts. There isn’t one way to go about promoting events - should you use a media alert, pitch page, press release or a combination of these PR tools?" Read more in our "8 steps to promote your upcoming event (+ which tools to use)" blog post below! #pr #publicrelations #pitchtips

We’re hosting a free webinar on Tuesday 4/30! PR Yourself is a 60-minute interactive crash course hosted by Che Founder Julia Lytle that will teach you & your internal team the basics about incorporating PR into your existing marketing strategy. We’ll review: - Types of media - Business objective alignment? - Crafting your story - Target audience identification - Connecting with your audience - Integrating PR with other marketing channels & more PLUS everyone who registers will receive a collection of our most-used PR templates, so you & your team can put everything you’ve learned into practice as you go out & pitch yourself to real media contacts. Register at the link below. (Can’t attend live but still want to receive the information? Go ahead & register, and we’ll send you a recording + our PR templates once the webinar is over.) See you on the 30th! #publicrelations #integratedstrategy #earnedmedia #marketingstrategy

#CheBlog "Crafting an intentional brand strategy is essential for navigating the dynamic landscape of public relations, and ultimately, achieving your business objectives. Spending even a short amount of time contemplating some key questions will provide you with an intentional roadmap for the year ahead, helping you refine your focus, understand who you’re talking to and set clear expectations for success." Read more in our "5 questions to inform your 2024 brand strategy" blog post below!