How do you win in one of retail’s toughest battlegrounds—the freezer aisle? In this episode of Packaging Unboxd Podcast, Jon Arriaza, Dave Carlino, and EVELIO MATTOS break down two bold redesigns by Chase Design Group: ? Dorot Gardens - How the brand went from invisible to unmissable ? Tombstone Pizza - How the brand kept its iconic edge From brand storytelling to color theory, explore how design can create success behind the freezer door. Watch the full episode here: https://lnkd.in/gScUHs67 #packaging #frozen #freezerAisle #branding #CPG #designstrategy #frozenaisle #ChaseDesignGroup #Dorot #Tombstone
关于我们
Chase Design Group is a creative agency dedicated to innovative brand-building. Founded in 1986 by creative director Margo Chase, we believe that effective design creates an emotional connection that transcends language and culture. In the growing global market, this human connection is crucial to the success of any brand. Our award-winning work for clients including P&G, PepsiCo, Nestlé, Mattel, and Target spans brand strategy, identity development, package design and retail environments. In each instance, we craft the best possible solution to the business challenge at hand.
- 网站
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https://www.chasedesigngroup.com/
Chase Design Group的外部链接
- 所属行业
- 设计服务
- 规模
- 51-200 人
- 总部
- South Pasadena,CA
- 类型
- 私人持股
- 创立
- 1986
- 领域
- Branding、Packaging、Graphic Design、Retail Environments、Brand Strategy、Brand Positioning、Identity Design、Brand Vision Workshops、Brand Architecture、Brand Guidelines、Brand Vis、Brand Equity + Vision、Brand & Subline Creation、Brand Voice、Naming、Campaign Assets、Out of Home / POS、Package Production、Structural Design、Industrial Design、UX/Website Design、Web Development、App Development、Digital / Social Assets、Architecture & Environments、Motion Graphics、3D Animation、Character Development、Product Beauty Shots & Key Visuals、Environmental Design、Signage & Retail Graphics和Trade Show Design
地点
Chase Design Group员工
动态
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Jinjja Love is real! ?? ?? Great spot OTOKI! Awesome package design, Team Chase Design Group!
Epic K-drama kind of love???? Jin + Jin Ramen = Jinjja Love (Real Love)! ???? Grab your chopsticks and dive into a BTS-Ramen-style romance! Congrats Ottogi Corporation on the great spot & Chase Design Group on refreshing the Jin brand! #JinjjaLove #JinRamen #EpicCombo #OTOKI #ChaseDesignGroup #JinRamen #BTS #Jin #kPop #Love
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Exciting to see Jin Ramen debut its fresh new look at the Fancy Food Show! This redesign captures the heart of the brand—vibrant, authentic, and packed with culinary creativity. Proud to partner with the OTOKI team! #fancyFoodShow #RamenLovers #Ramen #OTOKI Ottogi Corporation #brandDesign #iconic #branding #packaging
SERVIN’ IT BOLD! Hot n’ spicy news from the Fancy Food Show in Vegas—the ever-savory Jin Ramen just got a fresh new fit! This updated look focuses on realness and culinary creativity in a vibrant, modern expression. We’re proud to announce our partnership with the OTOKI team—bringing their bold brand vision to life through Jin and global logo redesigns in one mouth-watering feat. Congratulations Team OTOKI and Team Chase Design Group! We can’t wait to see you capture the hearts of ramen lovers everywhere. Chase Design Group Ottogi Corporation #otoki #Ramen #FancyFoodShow #branddesign #brandidentity #packaging #fancyFoodShow #packagedesign Natalie Lê Sarah Hade
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We are proud to see our Group Creative Director, Margaret Russo, share her insights on modernizing legacy brands. It’s about knowing when to refresh, when to reinvent, and—most importantly—when to let your consumers show you the way. Check out the article below!
I’ve been incredibly lucky to have spent much of my career in creative/strategic service of beloved, global legacy brands. So I jumped at the chance to give my take on how such brands can work to modernize without losing their special sauce. Spoiler alerts: Turn to the Nerds for inspo, don’t go too crazy on the collabs, and let your consumers lead—even if that means climbing a (literal) mountain. https://lnkd.in/g8zQUi5c Big thanks to Judy Kalvin and John Tanner for the workshopping and support. And if your brand needs smart, curious partners for your next creative endeavor, we’re here at Chase Design Group to help you Chase the Uncommon.
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Kudos to Cove Soda! Congrats on a great product, now sold at Erewhon! It’s been an absolute pleasure partnering with Cove to bring their vision to life. Here’s to many more successes ahead! #Branding #DesignCollaboration #CoveDrinks #Erewhon #Design #Partnerships
Thrilled to see Cove Soda's stunning new endcap at Erewhon! ?? It's been an exciting journey collaborating with the brand, and we couldn't be prouder of seeing the design in California! Congratulations to the Ryan Maclellan John MacLellan, CPA, CA René Leclerc! Cheers to continued growth and success! #Branding #PackageDesign #Partnership #CoveDrinks #Erewhon #RetailDesign #Collaboration #BrandDesign #probiotics #TrustYourGut!
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Stop by and say hello if you are at Shop! Ideation today and tomorrow!
Excited to share that today, Jon Arriaza and Adam Hanson are delivering a keynote presentation on: Bringing 'That's Dazs' to Life With an Artful H?agen-Dazs Redesign. They will be sharing how H?agen-Dazs Shops and Chase Design Group extending the brand personality and artistic flair across diverse retail formats. Key takeaways: - Leverage brand personality for impactful redesigns - Adapt strategies for your own brand - Implement cohesive design across various formats Stay tuned for insights after the talk!
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Excited to share that today, Jon Arriaza and Adam Hanson are delivering a keynote presentation on: Bringing 'That's Dazs' to Life With an Artful H?agen-Dazs Redesign. They will be sharing how H?agen-Dazs Shops and Chase Design Group extending the brand personality and artistic flair across diverse retail formats. Key takeaways: - Leverage brand personality for impactful redesigns - Adapt strategies for your own brand - Implement cohesive design across various formats Stay tuned for insights after the talk!
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Black Chalk Wine has earned us the Graphis Inc. Design 2025 Silver Award! The design blends classic inspiration with modern techniques. The charcoal sketches symbolize the craftsmanship behind each varietal, giving Black Chalk a distinctive platform for brand storytelling. Kudos to the Chase and Black Chalk teams for their passion and creativity! #design #branding #packaging #wine #UKwine #brandDesign #BlackChalk #packageDesign
I am thrilled to announce that Chase Design Group's design for Black Chalk Wine has won a Graphis Inc. Design 2025 Silver Award. Congrats to the team for creating a beautiful and striking design where illustration is front and center. For more on how we approach illustration check out this article: https://lnkd.in/gGB3PQht #GraphisDesignAwards #ChaseDesignGroup #Branding #PackageDesign #Award #Illustration #
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At Chase Design Group, we believe that great photography is the secret ingredient in transformative packaging design! See our step by step approach in the below article. ??
Great insights on how photography can be a real game-changer in package design - elevating products through enhanced visual appeal, brand consistency, and personality! Check out the article below: https://lnkd.in/g7NfXvDs #packagedesign #photography #design #branding #branddesign
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Woo hoo! Congrats Team on the 2024 PENTAWARDS nomination for H?agen-Dazs Shops! ?From innovative package design to an immersive retail experience - the approach showcases the power of holistic design thinking. Kudos to everyone involved at Chase Design Group, H?agen-Dazs Shops, and Froneri. Creativity and collaboration made this all possible.?? #BrandDesign #RetailDesign #Design #360DegreeDesign #Branding #IceCreamShops #IceCream #DesignExcellence #Teamwork #Pentawards2024 #Innovation #RetailExperience
??? I'm thrilled to announce that Chase Design Group has been shortlisted for the 2024 PENTAWARDS in the Point of Sale and Merchandising category for our work on the H?agen-Dazs Shops Redesign! A huge congratulations to the H?agen-Dazs and Dreyer's Grand Ice Cream Team on the nomination.??? We also want to extend our congratulations to all the other nominees in our category, including Kraft Heinz, Hakuhodo Inc., and BYP Global. #Pentawards2024 #H?agenDazs #Dreyer’sGrandIceCream #Froneri #retailDesign #retailExperience #360DegreeBranding #retail #BrandDesign #POS #Merchandising #DesignExcellence #ChaseDesignGroup
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