Charlotte Marketing AI Exchange

The Charlotte Marketing AI Exchange has officially launched! Our inaugural event last Friday brought together a dynamic group of marketers, all eager to explore real-world, hands-on applications of AI to enhance marketing strategy, content creation, and efficiency. A huge thank you to Wray Ward, Gio Digital Media, Heide Roland, and Nicholas Kropelin for their support in helping Tammy Tufty, PCM? and Jessica Hreha bring this community to life! We had the privilege of learning from Ashley Gross of AI Workforce Alliance, who led an interactive session filled with actionable insights that marketers can implement right away. With a mix of beginner and intermediate genAI users in attendance, Ashley explored customizations, projects, GPTs and, of course, prompts for optimizing ChatGPT outputs. Hands-On Learning: What We Explored ???Customizing ChatGPT?– Marketers discovered how to fine-tune AI settings for personalized responses that align with their strategic needs and brand identity. ???Creating & Managing Projects in ChatGPT?– One of the most valuable takeaways was learning how to use ChatGPT as a workspace for ongoing marketing projects. From content planning and brainstorming to refining messaging and generating campaign assets, we explored how marketers can structure projects within ChatGPT—training it to adapt to their tone and style for more consistent, on-brand outputs over time. The biggest takeaway??Before applying AI, it’s critical to first understand the problem you’re trying to solve—only then can you us AI strategically to drive real impact. ??? What’s Next for Charlotte Marketing AI Exchange? Through a shared learning environment, our mission is to equip marketers with practical AI knowledge that they can apply immediately. This is just the beginning. AI is evolving fast, and we’re building a collaborative space for Charlotte marketers to learn, experiment, and grow together. Who’s in for the next session? Drop a comment below! ?? ?#CLTAIX #MarketingAI #AI

TODAY'S THE DAY! ? It's not JUST the last day of Feb (come on, spring!) - it's also the FIRST meetup event for the Charlotte Marketing AI Exchange. Let's goooooo....Close your laptop this afternoon (you can do it!) in the name of **career development** and join us at Wray Ward's beautiful office for an afternoon of marketing + AI. ?? Ashley Gross will be in the house to show us how to optimize our LLM environment and Justin McKeon will share his experience setting up Wray Ward's internal AI Council! ?? Thanks to our partners, Wray Ward, Gio Digital Media, Nicholas Kropelin, and Heide Roland for helping make today happen! See you soon! - Jessica Hreha and Tammy Tufty, PCM?, Co-Founders 2-4 pm 2317 Thrift Rd, Charlotte Reg: https://lnkd.in/g2SWc9Xv

Your LLM is only as good as your process. Unsure how to optimize yours? Join me tomorrow for a session with the Charlotte Marketing AI Exchange, where I’ll walk through live demos on how to get better, faster, and more accurate results from your AI. No fluff—just real strategies you can use immediately.

3 more days! AI is fundamentally changing marketing. How are you preparing? Join us this Friday, Feb 28 for the inaugural Charlotte Marketing AI Exchange and be part of a shared learning community shaping the future of our marketing, including our teams and careers, with AI! ?? Why You Can’t Afford to Miss This: ? 39% of core job skills will change by 2030—marketers must evolve to stay relevant. ? 63% of businesses cite skills gaps as a major barrier to transformation—don’t get left behind. ? 41% of companies plan to reduce their workforce due to AI—upskilling is key to job security. ? 85% of employers are prioritizing AI-driven upskilling—are you keeping pace? ? Marketing leaders say lack of AI skills is a top barrier to adoption—learn how to overcome it! ?? Bonus: The weather in Charlotte will be beautiful! Step out of your office, connect with industry peers, and future-proof your career. Over 50 local CLT marketers are registered so far, join us! Reg link in comments.

?? Join Us for the First Charlotte Marketing AI Event?? Are you using ChatGPT and other Large Language Models (LLMs) in your workflow—but wondering if you're truly optimizing their potential? Whether you’re a?marketer, strategist, or innovation leader, mastering AI goes beyond just prompting. It’s about?personalization, efficiency, and building a system that works for you. Join Ashley Gross, AI & marketing thought leader, for a hands-on session: "Optimizing Your LLM Environment: Personalization, Projects & Building a Custom GPT" ???Date:?February 28 ???Location:?Wray Ward, 2317 Thrift Rd. Charlotte, NC 28208 ???Register now:?https://lnkd.in/gRxMj8Bg What You'll Learn: ??Personalization:?Configure custom instructions to tailor ChatGPT to your industry, role, and preferences. ??Project Management:?Organize and manage AI-driven projects effectively. ??Building a Custom GPT:?Get a step-by-step?live demo?on creating a specialized GPT model for your business. ??Practical Applications:?See real-world use cases in?marketing, operations, and content creation. ??Scalability & Efficiency:?Scale AI adoption for?better workflows, team collaboration, and measurable ROI. This session is?perfect for marketers, AI strategists, and business leaders?looking to turn AI into a real competitive advantage. ???Secure your spot today:?https://lnkd.in/gRxMj8Bg #CharlotteMarketingAI #AIforMarketers #LLMOptimization #CustomGPT #MarketingAI

It's official! You won't want to miss the inaugural Charlotte Marketing AI Exchange meetup! Mark your calendar for?Friday, Feb. 28, at 2 pm?and join us at Wray Ward for an afternoon of professional growth and innovation in marketing AI. We’re thrilled to feature Ashley Gross, CEO of AI Workforce Alliance and trailblazer in marketing AI. Ashley brings practical insights, real-world examples, and bold ideas you don’t want to miss. Sign up now for a Friday afternoon dedicated to advancing your skills in marketing AI. Enjoy professional development, shared learning, meaningful networking, and who knows—discover the career-defining inspiration you’ve been waiting for. https://lnkd.in/gRxMj8Bg

Welcome to our new followers! ?? Get ready for actionable AI insights with the Charlotte Marketing AI Exchange. Stay tuned for expert perspectives, including Jessica's take on how to prioritize AI Use cases. #AI #AIMarketing #CLTAIExchange

??Exciting News for Marketing Innovators in Charlotte! ?? We’re thrilled to announce that the Charlotte Marketing AI Exchange is officially launching its first event soon! ?? (And it’s all free!) This is your opportunity to connect with forward-thinking marketers and business leaders who are eager to explore how AI is transforming the marketing landscape. From practical use cases to strategic insights, our events will focus on real-world learnings that empower marketers to innovate and lead in this new era. ?? Stay tuned—more details coming soon! Be ready to mark your calendars and join us for an afternoon of learning, networking, and sparking ideas that could redefine the future of marketing. Follow our page to stay in the loop—we can’t wait to see you there! #MarketingAI #CharlotteEvents #AIinMarketing #MarketingInnovation #AIinCLT