Multifamily prediction: "Efficiency alone won't cut it." Todd Mikelonis ??
My 2025 #multifamily prediction: efficiency alone won’t cut it. “Resident Experience.” “Centralization.” “Luxury Living.” We hear these buzzwords all the time, right? But how often are they actually delivered on? The truth is, far less than you’d think. Last week, I dove into Forbes' multifamily predictions for 2025. At first glance, they could have seemed promising—but I immediately realized I’ve seen it all before. Renters want proptech, sustainability, luxury...We’ve known that for years. Here’s the real prediction: Efficiency and authentic human connection are fueling renter motivations going into 2025. But let’s be clear—efficiency alone? It’s cold, sterile, and impersonal. We’ve been talking about self-service for years—automated leasing, app-based maintenance, self-guided tours. Tech is great, but here’s the catch: residents paying top-tier rents want more than just a chatbot. They want to feel seen. They want to feel valued. And guess what? That’s where most properties are missing the mark. Let’s break it down: Traditional models rely on entry-level leasing agents with minimal sales training and too many responsibilities. Centralized models remove the human element majority. They have tech, sure, but where’s the personal touch? That’s why my team built a true pod model—a system designed to deliver efficiency and hospitality in equal measure. Here’s how it works: Specialized roles. Each team member has specialized roles, and they’re great at it. No juggling 17 tasks. On-Demand Leasing. Professional on demand career salespeople focused on leasing. Our on-demand strategy provides an elevated service for incoming residents and much higher level of sales execution for the property. The impact on the bottom line is clear: Retention: Happy residents stay longer. Fewer turnovers. Happy employees, too. (Our employee NPS last quarter was 57 - for those of you who use NPS). Perceived value: Cared-for residents tend to stay, lowering turner and reducing cost. Premium rents: High-touch service commands a premium that renters are willing to pay. This is just the surface of our Pod Model which we’ve fine tuned over the past several years and have been elevating the property management experience for both residents and owners. The top-performing properties in 2025 won’t be the ones with the flashiest amenities and unlimited ILS budgets - they will be the ones incorporating new tech and also being resourceful and driving efficiency through specialized operational roles. They’ll be the ones who lean into the power of efficiency paired with authentic hospitality. If you know me, I love to talk about our Pod model, multifamily mid market management & on-demand leasing. Reach out if you want to chat more and share ideas! We’re improving our model 1% every day, look out 2025.