Charlene & Co. Media

Brand uniqueness isn’t just about standing out; it’s about?staying?out front. I craft content that’s 100% authentic and 100% YOU. No templates, no shortcuts, just strategy that resonates and results that convert. Sometimes a small tweak makes all the difference. With my?à La Carte Services, you can choose the specific support you need—whether it’s freshening up your content, refining your social media presence, or giving your website a little extra shine. Take a look and find what suits your brand best.... . #contentstrategy #contentstrategist #smallbusiness #ecommerce #fashion #beauty #wellness #travel #branding #contentmarketing #copywriter

I talk about one of my favorite alternatives to Press Releases for Media coverage with Marketer Interview... . #marketing #pressrelease #pr #mediacoverage #publicity #press #contentstrategy #contentstrategist https://lnkd.in/guNFhNEj

I talked AI tools that have given me the best results when it comes to email marketing with Grit Daily News .... . #emailmarketing #contentstrategy #contentstrategist #contentmarketing . https://lnkd.in/grMrfZ-A

Many people in the fashion e-commerce industry think it's just about creating a website, curating inventory, and going live. It's much more than that. If you're not seeing consistent sales and growth, your content and the strategy behind it could be all wrong. Here are some tips on how to fix it... . #content #contentstrategy #editorial #editor #contentstrategist #fashioneditor #ecommerce #fashionindustry #fashion #smallbusiness #womeninbusiness #copywriter #seo . https://lnkd.in/eVcu9WjE

For my Fashion E-Commerce brands out there, if your sales are not where you'd like them to be, I strongly encourage you to audit your product descriptions. Use this guide to help you navigate and optimize for more conversions.... . #fashion #ecommerce #smallbusiness #womeninbusiness #fashionbrands #contentstrategy #contentstrategist https://lnkd.in/eTa9sPEj

Mixing up your content types could involve posting on a blog, making informational videos, or releasing social media updates. Fashion e-commerce brands need to diversify their content to broaden their reach to ideal customers. People don’t limit themselves to shopping on only one platform, so your content shouldn’t be limited either. Content formats that work well for fashion e-commerce include: ??Look books ??Style guides ??Behind-the-scenes videos ??Influencer partnerships Capitalizing on the wide reach of social media platforms like Instagram and TikTok is a perfect way to increase fashion e-commerce sales. In fact, in 2023 an estimated 106.8 million people made purchases through social networks, and that figure is only projected to increase. . . #ecommerce #onlinestore #contentstrategy #contentforecommerce #contentstrategist #content #contentcreator #womeninbusiness #entrepreneur #freelancewriter #creatorcommunity #fashion #fashionbrand

I weigh in on balancing client feedback with expertise, for Digital Marketing Interviews: Read full article: https://lnkd.in/eRxSjdYB . #digitalmarketing #contentstrategist #contentmarketing #editorial #contentcreator

Fashion brands & E-commerce friends, let me help you finish the year strong. This guide will help you ramp your content planning up, and open the doors for increased/consistent sales. . If you need help implementing it into your brand, feel free to message me! . https://lnkd.in/eVGGc7DH . #ecommerce #womenowned #smallbusiness #contentstrategy #contentstrategist #brandstorytelling #branding #contentmarketing #womeninbusiness #fashionbrand

Fashion brands / E-Commerce brands, Although we're in a digital age, don't under estimate the power of a look book. This is still ranking as one of the top ways to showcase your products and increase discoverability. I recommend starting designing/printing at least 100, and distribute them to local businesses that share your target customer. For example, if you're a women's clothing online store, distribute a few look books to several hair and nail salons in your area. While people sit in their waiting area, they'll discover you and convert to customers. Mixam is a great choice to help you print beautiful look books (their pricing is also very good). (And no, I'm not sponsored): https://lnkd.in/eF_-6Jsz . . #ecommerce #fashion #lookbook #contentstrategy #contentplanning #fashionmarketing #womenowned #womeninbusiness #branding #smallbusiness

No matter if you’re an editorial platform, a brand, a service, etc., you want as much Evergreen content as possible. It never ages, so it will always help your website rank. . Here are some Evergreen content ideas that will always bring in results, no matter what your niche is… . . #content #contentcreator #contentmarketing #womeninbusiness #smallbusinessowner #contentstrategy #womeninmedia #smallbusiness #contentstrategist