CHARGE

A well-crafted sponsorship deck isn't enough to secure a sponsor, it is only one piece of the puzzle. Join us for a FREE webinar on the Seven Hidden Keys to Sponsorship Success to discover how to secure sponsors. ??? Wednesday, March 19 ?? 1:30 PM EST ?? LIVE on ZOOM In this session, you'll discover how to: - Target the right prospects - Understand your audience - Build confidence - Price strategically - Tailor your value proposition - Develop decks - Deliver value ?? Register here: https://ow.ly/h1X350Vc7Ig #sponsorship #sponsor

Affiliate #marketing deals have become a common offering to content creators, athletes, and sports teams instead of true sponsorships. And while affiliate marketing has its place, it’s often a raw deal. Sponsorship is about partnership, where brands are investing in an audience and reputation, not just offering a commission-based sales role. Sponsorship Strategy Newsletter: https://ow.ly/Qqbo50VhzgV #sponsor #newsletter

When looking for #sponsorship opportunities, it's vital to first understand what a potential partner has to offer to support your #marketing goals. Once you identify their available rights and assets, you can align them with your current challenges to create a strategic plan on how to overcome them. The key is ensuring that what they provide—whether it's branding, media exposure, naming rights, or digital integrations—helps you reach your target audience effectively. Check out below for rights and assets your potential #partners might offer.

If you manage #sponsorships, you can never request too much audience data. The number one thing you should be certain of is that your #partner has an audience that you value. Request relevant data from your potential partner, such as age groups, income, and education. You can also ask for psychographic data to gain a deeper insight into their audience's purchasing habits, values, and lifestyle choices. Find out as much as you can to build a detailed profile to ensure your audiences align. Ultimately, you're looking to create a customer base out of their audience. #sponsor

Finding the right partner can be the difference between a successful #sponsorship and a failed one. Sponsorships must have the right fit in order to create lasting impressions, foster consumer loyalty, and elevate both brands. Find your right fit by using the tips below.

Successful brands understand the true power of #sponsorship image transfer. Image transfer occurs when the emotional association with one brand is transferred to another. By aligning with the right property, brands can inherit positive attributes like trust, excitement, or innovation—without having to build them from scratch. Choosing the right #partnership enhances the fan experience and helps the brand grow in a natural and meaningful way. For more on image transfer, https://lnkd.in/gP4mPpa8

? Time is Running Out! ? This Wednesday at 7:00 PM, we are teaming up with Megan Meyer-Lingner to discuss why social media is a key piece to your #motorsports sponsorship strategy. ?? Register here: https://lnkd.in/gtpSzrMK #sponsorship #sponsor

#Sponsorship activation is about bolstering brand recognition and fostering genuine connections with your audience. When you #sponsor an event, you are given certain rights to leverage and promote your brand. The best activations not only engage your target audience but enhance the overall experience.

Interested in weekly insights on how to overcome your #sponsorship challenges? ?? We invite you to follow our CHARGE's Sponsorship Success Method page, where we post each week on proven strategies, expert tips, and actionable advice to help you navigate sponsorship.

Managing #sponsorships can be an intimidating task. Successful #brands know that great sponsorships don’t just happen—they’re built with extensive preparation and strategic execution. And when the activation is over, evaluation turns insights into action, ensuring every sponsorship drives measurable success. Sponsorship isn’t just a #marketing expense—it’s an investment in lasting brand impact. For more on sponsorship management, https://lnkd.in/grjrSDqZ