ChannelSales.AI

Imagine this: In five years, the top 10% of your competitors will be using AI to identify and tailor the perfect solutions for your customers—before they even ask. For example, channel partners in the cloud services space are already using AI to analyze usage patterns and proactively recommend the right solutions to clients, like optimizing their infrastructure or predicting future needs based on real-time data. The question is, will you be in that top 10%, leveraging AI to provide hyper-targeted, data-driven solutions for your customers, or will you be left behind while others stay ahead?

?? ?????????????????????? ????????????????????????.????’?? "?????????????? ???? ?????? ???????????? ????????: ?????? ?????????? ???????????? ??????????????????????" Breaking into the Middle East isn’t just about setting up shop—it’s about finding the right partners, navigating distribution, and accelerating momentum in a complex and competitive landscape. That’s why we’re launching the Saudi Market Accelerator—a specialized service designed to help OEMs identify and onboard the top 10 channel partners that will drive their success in Saudi Arabia. ?? What’s inside the program? ? Distributor Matching – We help you secure the right distribution channel to move your products effectively. ? Top Partner Identification – We leverage AI and regional expertise to pinpoint the 10 best partners that align with your business goals. ? Market Entry Strategy – A guided roadmap to help you establish credibility, compliance, and competitive advantage in Saudi Arabia. The Middle East represents a massive growth opportunity, but success hinges on partnering with the right people from day one. If you’re looking to scale in Saudi Arabia, let’s connect. The right partners can make all the difference. ?? #ChannelSalesAI #SaudiMarketAccelerator #PartnerSuccess #MiddleEastExpansion #GoToMarket

?????????????????? ?????? ?????????????? ???????????????????? ???????????? ???? 2025?? Jay McBain’s breakdown of the CRN Channel Chiefs data is a wake-up call for anyone in partnerships, alliances, and ecosystems. The traditional career path is shifting—fast. If you want to reach the top, grinding harder isn’t enough. You need to work smarter and be strategic about your growth. Accepting the leadership landscape is changing, and those who adapt will define the future. ?? ???????? ???? ?????????????? ????????: https://lnkd.in/gUxpshh8 #ChannelLeadership #Partnerships #CareerGrowth #FutureOfWork

?? Did you know? Over 70% of GTM (Go-To-Market) leaders are unknowingly leaving money on the table by not fully integrating their channel sales strategies with customer success teams. This disconnect often results in poor post-sale experiences, higher churn rates, and missed upsell opportunities. ?? Why? Because channel partners are typically the first to spot potential for expansion, but without collaboration with customer success, those opportunities go untapped. It’s not just about closing the deal—it’s about building lasting relationships with your partners to drive long-term revenue and growth. Are you making sure your channel partners are involved in the entire customer journey? #GTM #ChannelSales #CustomerSuccess #RevenueGrowth #SalesStrategy #B2B

To sell successfully to MSPs/MSSPs, OEMs need to adapt their offerings, pricing models, and support structures to align with the unique needs of managed service environments. If you’re struggling to gain lift, predictability, repeatability, and/or scale, we’re here to assist. #msp #mssp #channelprogram #channelsales

?????? ???????????? ???????????? ?????????? ?????? ?????????????? ???????????????? Many GTM leaders view channel sales as an extension of direct sales—just another route to market. But here’s what they often miss: channel partners are not just resellers; they are force multipliers of market intelligence and influence. While direct sales teams focus on closing deals, partners provide a two-way feedback loop—offering deep insights into customer pain points, competitive pressures, and emerging trends. The best GTM strategies don’t just push products through the channel; they co-develop solutions with partners, leveraging their unique customer relationships to drive expansion and retention. If you measure partners only on revenue contribution, you’re leaving money on the table. The real win is activating your channel as a strategic asset for demand generation, competitive intelligence, and market expansion.

?? Here’s a surprising stat for you: ?? The channel sales space is seeing hyper-growth with some industries reporting growth rates of over 20% annually in the past 3 years! ?? While many people think of traditional sales channels as stagnant, the truth is that technology and digital transformation are driving massive expansion. From automation tools to cloud solutions, the way we sell is evolving—and businesses are capitalizing on it faster than ever. If your company isn’t tapping into this fast-growing channel, you’re leaving money on the table. Let’s talk about how you can take advantage of this growth and scale up with the right channel strategy! #ChannelSales #Growth #BusinessOpportunity #SalesStrategy #Innovation #TechSales #B2B #DigitalTransformation

?? Why Do Channel Programs Fail? ?? Understanding why channel programs fall short can help you avoid common pitfalls and set your team up for success. In our latest carousel, we’ve broken down the ?????? 7 ?????????????? ?????????????? ???????????????? ???????? – and how to steer clear of these mistakes. ?? Whether you're new to the channel game or a seasoned veteran, it's critical to know what’s holding you back from the next level of growth. Don't let these roadblocks stop your program’s success! ?? Swipe through to learn how to avoid these issues and unlock the full potential of your channel strategy! #ChannelSales #PartnerProgram #ChannelStrategy #SalesEnablement #B2BMarketing #ChannelManagement #SalesLeadership #BusinessGrowth

?? Broadcom’s Strategic Shift: A Lesson in Evolving Channel Sales ?? Broadcom's recent announcement to move professional services from Broadcom-led engagements to partner-delivered services is a game-changer for the channel sales landscape. As businesses constantly adapt to the shifting market, this move emphasizes a key lesson for channel partners and solution providers: ?? Empowerment is Key: Broadcom’s focus on value-based partnerships places the responsibility of delivering services in the hands of trusted partners, signaling a shift toward collaboration and long-term relationship-building. It’s about creating shared value rather than just transactional engagements. ?? Adapting to Customer Needs: In today’s rapidly evolving tech space, customers are seeking more tailored solutions. Broadcom’s strategic shift aligns with the broader industry trend—companies are now focusing on how partners can better serve customers through customized, scalable solutions. ? What can other scale-ups learn from this? ? Invest in Your Partner Ecosystem: Foster relationships with your partners that go beyond product sales—encourage innovation, value creation, and problem-solving. ? Prioritize Value Over Volume: In a saturated market, success lies in providing value that customers truly need, not just in pushing products. ? Agility is Essential: Be ready to pivot in line with market demands and customer feedback. This flexibility will set you apart. This move from Broadcom is a bold step forward, and it’s time for scale-ups to follow suit. Strong partnerships, mutual growth, and customer-first approaches will define the next wave of channel success. #ChannelSales #BusinessStrategy #Partnership #Broadcom #Innovation #Scaleups

Channel leaders, it's time to ask yourself: Are you maximizing your opportunities for growth? Are you leveraging every partner relationship to its fullest? ?? Success isn't just about having a channel—it's about having the right channel. The channel that propels you ahead of the competition, drives innovation, and amplifies your market reach. So, let me ask you this: Is your channel truly set up for success, or are you leaving money on the table? ?? Let’s hear your thoughts below!?? #ChannelStrategy #GrowthMindset #BusinessGrowth #PartnerSuccess #ChannelLeadership