Meet Gwenn Lazar, your Fractional expert for partners go-to market, revenue generation, and account management. Known for enabling internal and external relationships with a confidence-inspiring presence. She is your expert in the SaaS space. She’s a three time award winner of the prestigious CRN Women of the Channel and is a partnerships industry thought leader, speaker/moderator, contributor to industry e-books and quoted in partner publications. ? Authentic ? Inclusive? ? Transparent Get expert experience that uplevels your channel—for a fraction of the cost with #ChannelMavenFractional. Learn more about how Fractional can up-level your Channel: https://lnkd.in/g8NrdSkS
关于我们
Heather K. Margolis founded Channel Maven Consulting in March of 2009. Sold it to ecosystem and channel incentive management leader 360insights in November of 2021 and is now spinning it back out again in 2024. 360insights remains a close strategic alliance and big supporter of Heather's move to jump back into the entrepreneurship pool. While at 360insights Heather served as SVP of Marketing, tackling the day-to-day challenges around brand recognition, demand generation, account based marketing, and leveraging best practices to promote the mid-marketing SaaS solution. Channel Maven Consulting knows that no, singular Channel strategy fits every organization. That’s why we work with you to understand your current Channel Programs, define your goals, and assess your resources. Along the way, our clients don’t just find their place on the map, they gain insights on their unique advantages to successful implementation and continued agile management. Follow us on Twitter @ChannelMaven and Google+ gplus.to/ChannelMavenConsulting
- 网站
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https://www.channelmaven.com
Channel Maven的外部链接
- 所属行业
- IT 服务与咨询
- 规模
- 2-10 人
- 总部
- Boulder，CO
- 类型
- 私人持股
- 创立
- 2009
- 领域
- Channel Program Consulting、Channel Marketing、"To"? and "Through"? Partner Marketing、Marketing into The Channel、Channel Consulting、Channel Communications、Social Media、Ecosystem Transformation和Marketplace Strategy
地点
Channel Maven员工
动态
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BAM! It's here! Channel Maven Masterclass to help you and your teams reach the next level in your channel expertise. Go to Channelmaven.com->Masterclass and get started today!
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Great Day 1 back at the helm of Channel Maven! Thanks for the “re” birthday cake Kathryn Rose ? !! You’re the best! ?? love celebrating with some of my closest industry friends!! You guys are the best!
Channel Maven | IT Channel | Partnership Leader | channel marketing, channel sales, digital marketing, sales enablement, entrepreneurship, keynote speaking|#GirlMom #Dogmom
Nothing but love for you Ronnell Richards except for tomorrow 9:45-10:30 when we are going to throw down! ?? ?? #salesvsmarketing #channelmarketingassociation #channelmarketing #channelsales #smarketing Kathryn Rose ? and Amy Bailey what an amazing event!! You crushed it! Diane Brode Khali Henderson Leslie Vitrano Hubright Nicole Steele Steven W Kellam Sam Oliff Mayka Rosales-Peterson Joan Morales
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Does your company fall into this statistic? Although 75% of surveyed GTM executives have access to AI, only 29% are using it effectively to improve business outcomes. Convince and Convert explores why you shouldn't neglect AI's use and how you can leverage it to make the most of marketing initiatives, including content creation, lead scoring, and idea generation: #AI #ContentMarketing #GoToMarketStrategies #ChannelMaven
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Today’s B2B buyers now make purchasing decisions anonymously or in groups, often avoiding salespeople until the last minute - or entirely. How do businesses keep up with this major shift in the buyer's journey? As Forbes explains, B2B marketers now face three internal issues when trying to keep pace with modern buyers, and all of them are rooted in silos. Here's why: #b2bmarketing #b2bmarketers #buyersjourney #ChannelMaven
B2B Marketers Face A New Reality
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As English actor and comedian John Cleese says, "Creativity is not a talent. It is a way of operating." So, how can you harness creative thinking in your marketing programs? Consider Inc. Magazine's 'CHOICE' method! It offers proven tactics like infusing humanism and interest into your touchpoints to build greater appeal for your audience. #ChannelMaven #MarketingStrategy
Unlock Marketing Success With Choice Thinking
360insights.shp.so
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Ever feel like your marketing strategies have veered into autopilot, creating blind spots in your initiatives? Entrepreneur Media points out some common pitfalls that limit impact, like never asking customers why they chose you over your competition. Read the full article here: #ChannelMaven #MarketingStrategy
Marketing Blind Spots That Are Holding You Back (and How to Fix Them) | Entrepreneur
360insights.shp.so
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Wondering how to level up partner engagement? It all starts with a simple strategy – listening! In this episode of the CMC podcast, Akilah Murrell and Brian Johnson from Siemens Digital Industries Software unpack how to enlist partner feedback to shape effective marketing campaigns. Learn how to enable partners to reach their full potential through the art of education and enablement. Watch now: #ChannelMaven #CMCPodcast #PartnerPrograms #PartnerMarketing #PartnerEnablement
Partner Feedback Unleashed: Transforming Marketing Strategies
channelmavenconsulting.com
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AI is at the forefront of transforming customer experiences. But as businesses increasingly integrate AI into their operations, a big question arises: How can we maintain and protect customer trust? MarTech explores why the answer lies in being deliberate about AI deployment. Learn more: #ChannelMaven #AI #CustomerTrust #CX
How to protect customer trust when using AI | MarTech
360insights.shp.so