Channel Factory

???We’re honored that AW360 and NXSTREAM kicked off their podcast journey with our Chief Marketing Officer, Luiz Felipe Barros! ?? In this episode, Luiz discusses: - Surprising CPM insights from traditional TV - Big Tech’s growing focus on television - Media inflation and its impact on advertisers Don’t miss Luiz’s expert take on the future of media. ?? Listen now via Apple Podcasts, Advertising Week #NXSTREAM #MediaInnovation #AdvertisingTrends #Podcast

???? Maximize your ROI— make every ad dollar count. Discover how better targeting, A/B testing, and real-time adjustments can double your digital campaign’s impact. ?? Ready to see real results? Partner with Channel Factory and unlock smarter ad strategies today, www.channelfactory.com. #contextualtargeting #youtube #advertising #marketing #b2badvertising #media #mediabuying #resposnibleadvertising

?? Last week, we brought the energy to Media Fight Night! Proud to be a returning sponsor of this incredible event, uniting the industry for an unforgettable night of networking and entertainment — all for a great cause. Together, we successfully reached our fundraising goal, supporting Carney's Community and Off The Ropes. ?? Here's to impactful partnerships and championing what matters. Lisa?? Goodchild, Gavin Parsons Alexander Hughes, Juliet McCutcheon, Eduardo Diaz-Ward, Richard Elston, Chris Clubb, Steven Barnes, Ollie Shipp, Danielle Howard, Hudson Zimba #MediaFightNight2024 #FightingForACause

?? A huge thank you to everyone who joined Channel Factory for an unforgettable wine tour through the Santa Ynez Valley! From the charm of McKinney Family Vineyards to a scenic lunch and tasting at Grimm’s Bluff Winery, and the unique experience at Temperance Cellars and Caella Wines, it was a day filled with great wine and even better company. Cheers to our amazing team and partners who made it all so memorable! Ben Sarmiento, Steven Lee, Marci Cohen, Ethan Alvarez, Kim Rosendo, James Kersey

?? Attention is the new foundation of ad effectiveness, as highlighted by Fiona Alenda, MD France, Channel Factory in Forbes FR. Beyond impressions and views, attention-driven strategies optimize engagement, enhance sustainability, and reduce carbon footprint. Learn why attention metrics are reshaping ad strategies for better results, https://lnkd.in/gK8gCVXE #ForbesFeature #Attention #BrandSuitability #ContextualTargeting

?? Award-Winning Results: Amplifying House of Glenfiddich’s Brand Awareness in India We’re honored to have partnered with William Grant & Sons and DDB Mudra Group to create an AI-powered campaign that delivered record-breaking results for the House of Glenfiddich on Disney+ Hotstar: ?? 12.5M+ views – Highest for branded content in its category ?? 92% watch time from SVOD users – Unmatched audience engagement Awards Won: ?? Gold for Best Use of Technology – E4M Realtime Programmatic Awards 2024 ?? Bronze for Best Monetization Platform Using Channel Factory's proprietary tech platform, we reached luxury and art enthusiasts, delivering contextually relevant and brand-safe content that aligned with the brand's premium identity. Rammohan Sundaram, Ph.D, Kapila Sethi, Chirag Bhatia, Kartik Mehta, Prashant Ray, Amit Gokhale, Karan Patel, exchange4media, #ProgrammaticAdvertising, #BrandSafety, #AdTech

?? That’s a wrap on the Brand Safety Summit Series NYC! Channel Factory hosted a unique Mindfulness Lounge to amplify our commitment to helping advertisers be mindful about where they place their brand ads. This dedicated space allowed industry leaders to pause and engage in meaningful discussions while enjoying rejuvenating massages, fresh-pressed juices, and exclusive giveaways. Thank you to all who joined us, and special thanks to our Brand Safety Summit Series partners for creating an inspiring space for us to connect on responsible advertising and brand safety. ?? Rob Rasko, Andrea Gottfried, John Toth, Sharone McGovern Check out the exclusive recap of our activation at the event! https://lnkd.in/g8XenFiY Tony Chen, Phil Cowdell, Luiz Felipe Barros, Bill Schild, Nico Greco, Evan Marin, Jessica Littlemore, Alison Fernandez, Amanda Karr, Katie Pizzani, Matt Deane, Andreia Todd, Christine Wiegand, Amanda Beckwith, Emmalia Alao, Chinyere Farr-Douglas

?? As viewers pivot from traditional TV to streaming, advertisers face a new landscape.?Bill Schild, GM, Americas at Channel Factory, shares what brands should know to navigate this transformation. ?? Key Highlights: - Younger audiences are digital natives, while older viewers remain loyal to linear. - CTV enables hyper-targeting with tools like Automatic Content Recognition and Dynamic Creative Optimization. - AI-driven ad creative opens new opportunities for real-time campaign enhancement. - Cross-device attribution offers clearer insights and control over reach & frequency. For brands, the shift to digital isn't just about where ads are seen—it's about smarter strategies to engage every audience. ?? Read more in Cynopsis, https://lnkd.in/gU5vkaKc.

?? Algorithms drive endless scrolling—but at what cost? In a recent article, Georgina Gellert, our Director of Marketing and People Strategy, ANZ, discusses how advertisers can support positive content that promotes well-being rather than harm online. Learn how brands can move beyond blocklists, leverage inclusion lists, and take greater responsibility for where their ads appear. Read the full article, https://lnkd.in/eqvAPhQ8. #AdvertisingResponsibility #DigitalWellbeing #BrandSafety

??? “It’s our [advertisers] responsibility to do the right thing. Stop blocking people who will buy your stuff!” Phil Cowdell at Brand Safety Summit Series NYC. A powerful reminder that responsible advertising isn’t just about safety—it’s about inclusion and smarter strategy. Thanks to Phil for challenging the industry to rethink how we connect with consumers. ?? #BrandSafety #VideoAdvertising