ChangeTower

Thanks for the shoutout Neeraj Yadav - we're constantly working to expand our platform to meet the ever-shifting needs of competitive intelligence across industries.

?? Are you wondering how to improve SEO for your agency's needs? No worries, as we have a list of 29+ SEO software programs that are divided into categories of use to help you out. This way, you can find a perfect match for: - Project management tools - CRM - Reporting - Links monitoring - Website monitoring - Site changes monitoring - Audit - Keyword tracker - Keyword analysis - Local SEO Read the article to learn all the details: https://lnkd.in/d68PDURw. Asana GanttPRO Zoho HubSpot Adobe HyperChecker Ahrefs ManageEngine Site24x7 HostTracker Website monitoring service Pingdom Visualping ChangeTower Netpeak Lumar (formerly Deepcrawl) SpySERP Semrush Mangools Moz BrightLocal ???? #adsy #guestposting #seo #seosoftware #seotools #backlinks #links

?? ?? #HappyHalloween from the ChangeTower team! Our development team took a break from crafting monitoring tools to craft a ChangeTower pumpkin! ?? ??

?? Competitive Intelligence with AI: Key Benefits & Risks AI-powered monitoring offers faster data collection, predictive insights, and cost savings—all essential to staying ahead of competitors. But it’s not without challenges: risks like outdated insights, data quality issues, and over-reliance on automation can hinder decision-making. Ready to dive deeper? Discover how to balance AI’s power with human expertise to unlock the full potential of competitive intelligence monitoring. ?? Learn more here: https://lnkd.in/gMSuYjbR

Should you look at your competitors as a marketer? I think so. Should marketing own it? It depends. Olivier Milcent and I just wrapped up the first version of our TechMarketingLeaders book chapter on competitive intelligence. It will be submitted to the publisher next week. Here are some of our key ideas & takeaways, would you add anything? ?? ?? Competitive intelligence is essential for refining marketing product & sales strategies??, particularly to (re)define your unique value proposition and have a clear positioning ?? ?? It is less relevant to look at competition when you create a Blue Ocean (new category), much more when you swim in a Red Ocean (mature, competitive category) ?? ?? Organize regular "Competition Reviews" with key stakeholders (exec team, sales team, product team...) to keep everyone informed?. It can be in a weekly all hands, or in a dedicated strategy meeting ?? ?? Battle cards synthesize competitive insights for sales teams??. Win/loss interviews provide valuable customer insights & competitive comparisons?. Always learn from the market ?? ?? Competitive analysis should challenge and elevate your marketing game, because you encourage a culture of curiosity & humility?? internally and among your vendors ?? ?? What tools are most useful? We recommend the free basics like LinkedIn or Google Alerts, but also paying subscriptions to Pappers, ChangeTower, Semrush or Ahrefs. If you have budget, consider investing in analyst relations like Gartner, Forrester or IDC. But here's the provocative question: Are we obsessing too much over our competitors? ?? While keeping tabs on the competition is crucial, remember this quote from Edward de Bono: "Companies that focus solely on competition will die. Those that focus on value creation for customers will thrive."? So, marketers, where do you stand? Is competitive analysis a critical tool in your arsenal or a distraction from true innovation? Share your thoughts! ?? Note: The visual is from a client project I led, illustrating strengths & weaknesses of key players in the EV charging space. Used only for illustrative purposes of this post, none of its content is shared in the book.

One of the first rules of trying to make predictions about Google search and advertising decisions is - don't do it. But we're going to. The company has famously made significant changes seemingly on a whim in the past, and it's more likely than not that the future is one of more (unpleasant) surprises than one easily foreseen. However, a look at the broader trends in search and user behavior and how Google would benefit from them does offer some hints as to where Google SGE is headed from here. Check out our bold predictions here: https://lnkd.in/gKmpEqdP #SEO #GEO #GoogleSGE #searchmarketing #SEOprofs

How long until #GEO replaces #SEO? While Google continues to slowly integrate #AI overviews into more and more searches, it's important to know the key differences in this new search paradigm, and how monitoring software might help bridge the gap.

I didn’t know it at the time, but RSVPify 1.0 was built by a 17-year-old high school kid in Bosnia. ?? Sanil Musi? and I first connected on what was then ODesk back in 2013. Sanil was wary of chatting by voice or video, and we communicated primarily through email and messaging. After 6 months of building mutual trust and growing an unlikely friendship, the reason for Sanil’s aversion to contemporary forms of communication was clear. He revealed on our first live call that he was just 17, and balancing my project and several others with…being a high school kid! 11 years, 2 startups, and countless mutual trials and tribulations later, Sanil is a kid no longer, and remains an incredible friend, colleague and one of our most talented engineers. Next month, Sanil will finalize his transition from spending most of his waking hours on RSVPify to building ChangeTower’s future full-time as the company’s Co-Founder and CTO. ?? The Bosnian people are some of the most amazing, intelligent and enduring people on the planet. I’m elated that the Balkans have become a second home for us and a seemingly limitless fountain of talent and energy for our teams at RSVPify and ChangeTower! Congratulations, Sanil, on your many accomplishments and opportunity to build the future of ChangeTower! Can’t wait to see what’s next. ??Sanil Musi?, Travis Granger, Ahmed P., 4 old school t-shirts, and me at a cafe in Sarajevo in 2016.