Champion

Champion is proud to take its place at the iconic London fashion and cultural institution Selfridges. Our window displays on Oxford Street celebrate the rich history of the Champion brand,?paying homage?to?vintage Americana and our sports heritage since 1919. This heralds the arrival of our FW24 Index & Archives collection, available at our shop-in-shop concession in the Designer Studio on the third floor.

Champion’s Index+Archives AW24: a collection of carefully-crafted and curated capsules, consisting of modern collegiate and the academy-inspired Battle Dress Uniform (BDU). Plus our iconic Made In USA pieces that pay homage to the Champion vault. Coming soon… (With thanks to the office photocopier)

The wait is over, Champion x DANIELLE GUIZIO is here. Available Worldwide! Check Out The Collection: https://lnkd.in/eTUbSi7k

A celebration of microgenres & club tribes, with Champion x Boiler Room. The journey continues! #ChampionSound #BoilerRoom #Marketing #ChampionWhatMovesYou https://lnkd.in/eT2sUrsD

Thank you to everyone who applied for this year's #ChampionCreatorsProgram! Submissions are now closed, and we look forward to selecting this year’s inductees in the coming weeks from the many thought-provoking entries. The judging process is well underway, and winners will be notified in the coming weeks. At the core of our values is creativity, and the Champion Creators Program was born to bring creators together, foster collaboration, and support creative endeavors with real resources and capital. Now in its second year, this program celebrates the power, expression, and purpose of creators from diverse backgrounds with projects that showcase innovation, community impact, scale, and creativity. We’re eager to share the stories of the next class of Champion Creators with you very soon. In the meantime, you can check out the 2023 winners at champion.com/creators. #ChampionWhatMovesYou

Around the world, Champion is mixing more than a century of history with modern designs and innovation reaching consumers from Paris to music festivals, museums to runways, sports arenas to communities. Champion Creators are crafting the next iconic collection, consumers are showing up for our commitment to culture and self-expression, and our innovation and collabs are reaching new Champion fans. Check out the first half of 2024. #WhatDoYouChampion #ChampionWhatMovesYou

Chopped it up with LaSunday and Highsnobiety on our new football kits and Champion's legacy with Wales and Parma. Props to Jasmin Lane and Jina on my team for the styles- Peace! https://lnkd.in/gZcxwyCh

Champion has a new home. ? Our exclusive Champion concession in Selfridges London is open, celebrating a legacy of innovation and style. Step into our curated space on the 3rd floor, where you can explore our original Made in Japan and Made in the USA capsules and also the brand’s most elevated product line, Index + Archives. See you at Selfridges!

Thanks to Karry Wang, our brand ambassador of the Greater China region, for another successful collaboration. Our limited collection designed by Karry transformed our iconic C logo using Karry's signature blue tone. Karry wanted to empower our consumers to "Be Yourself” and convey a message that encourages everyone to pursue what they are passionate about and #ChampionWhatMovesYou.

What inspires you? Jay Escobara, global vice president of design, walks Esquire magazine through his inspiration for our spring/summer 2025 Index and Archives collection. #WhatDoYouChampion #ChampionWhatMovesYou