Chalhoub Greenhouse

?? Join us at Step Conference this week starting 19th February and catch Joanne Marie Bassoul taking on the main stage, and Mind/me & Mohtawa - ????? from our Startup Studio exhibiting their ventures to the region's dynamic ecosystem! We look forward to meeting you there! Joanne Marie Bassoul Rafi Dikranian Mohammad Junaid Seraj Maryam Al Shamsi Simran Chowdhry Mira Nouaihed Sinéad O'Keeffe Nasser Mansurali Ahmed I. Abouelresh Jean d'Alincourt #startups #mena #innovation

B2B Strategy for Startups: Insights from an Industry Expert We were proud to host Rezan Ibishukcu, Co-Founder of Insider., at The Greenhouse for an exclusive session on scaling B2B businesses. With her expertise in growth, data-driven sales, and market expansion, Rezan shared key insights on: ? Building a strong B2B pipeline ? Winning strategies for market penetration ? Leveraging data to drive decision-making and sales A big thank you to Rezan for sharing her knowledge and to our founders for their engagement, learning from industry leaders is how we drive innovation and build the next generation of ventures. Joanne Marie Bassoul Rafi Dikranian Mira Nouaihed Simran Chowdhry Maryam Al Shamsi Nasser Mansurali Jean d'Alincourt Musfira Saleem Suleman Nokhez Usama Mayank B. Varyani Rezan Ibishukcu #TheGreenhouse #B2BStrategy #StartupGrowth #Entrepreneurship #ChalhoubGroup #Innovation

?? The Greenhouse was proud to be a showcasing partner at?Vogue Business first-ever Fashion Futures in Dubai! ?? As part of this collaboration, we presented four cutting-edge startups from our Startup Studio: Armoir, Mohtawa - ?????, MUSURE, and The Abaya Lab who are at the intersection between fashion, retail, circularity and technology. At?Fashion Futures, our showcasing?startups highlighted the transformative power of innovation in retail, fashion tech, and digital content creation?through their products and services—demonstrating how technology is shaping the future of the industry regionally and globally! We look forward to collaborating with global fashion leaders and investors and explore synergies with the ecosystem ??? Chalhoub Group Joanne Marie Bassoul Rafi Dikranian Mohammad Junaid Seraj Maryam Al Shamsi Mira Nouaihed Simran Chowdhry Sinéad O'Keeffe Nasser Mansurali Tano Bevacqua Cossa Musfira Saleem Suleman Martial Dahan Emad Doughan #vogue #voguebusiness #fashion #technology #circularity #startups #innovation

???? Yesterday, had the privilege of welcoming the?Chalhoub Group Advisory Board?to The Greenhouse’s Saudi office for the first time! It was an incredible opportunity to share our?ambition for The Greenhouse in the Kingdom, as we continue to build a space for innovation and entrepreneurship! ?? Alongside the team, we showcased our?key projects?spanning across our?programs, startup studio, and strategic partnerships—highlighting our growing collaborations with?government entities, private sector firms, and ecosystem enablers?to support the next wave of entrepreneurs in #SaudiArabia. ?? It was a great honor to meet this dynamic board—leaders in their respective fields—who brought valuable perspectives on shaping the future of innovation and entrepreneurship in the region. This marks a pivotal step in our journey, and we’re excited to?bring our vision to life this year, unlocking new opportunities for innovation and co-creation in the Kingdom. Thank you to everyone who joined us—this is just the beginning! ??? #WeAreChalhoub #SaudiArabia #Innovation #Entrepreneurship #VentureBuilding #Riyadh Joaquín Mencía Joanne Marie Bassoul Rafi Dikranian Ahmed I. Abouelresh Sinéad O'Keeffe

??January Wrap-Up at The Greenhouse?? ??Ibtikar Demo Day We wrapped up the first-ever?Ibtikar Training Program?with an inspiring demo day, where 13 colleagues pitched their ideas after an intensive 16-week journey in innovation and entrepreneurship. ??Armoir’s Deliveries A milestone moment for?Armoir, one of our Startup Studio founders, as the brand preps to ship out its luggage. ??1833 Masterclass on Financial Wellbeing A powerful session on financial wellbeing with?Bilal Abou-Diab. ??Stanford at The Greenhouse Stanford’s speaker series?returned to The Greenhouse, featuring?Professor Ilya Strebulaev?and his insightful talk on the?Venture Mindset. ??University Outreach We welcomed students from?Menlo College?and the?University of Maryland, sharing insights on innovation, venture building, and the startup ecosystem at The Greenhouse. Onward to an even bigger February! #TheGreenhouse #Innovation #Entrepreneurship

??Spotlighting The Fashion Lab Cohort 2?? Catching up on The Fashion Lab Cohort 2 with the ambition to support the Saudi fashion scene, we’re happy to announce the 10 selected Saudi fashion brands—a testament to creativity and ambition, and a reflection of the bright future of Saudi fashion. ?Meet the Cohort 2 APOA Awaken Bucketbox Mona Alshebil NOBLE & FRESH Nora Al Shaikh Rebirth Samar Nasraldin The Untitled Project USCITA What We’ve Been Up To ???Workshops and Sessions We kicked off the program with eight business and strategy sessions led by industry leaders, including DAVID DESSUREAULT and Boltable Studio. These sessions covered a variety of topics, such as: ? How to Drive Top-Line Growth ? Customer Acquisition, Retention & Building Loyalty ? Who Is Your Customer? – Understanding Your Market & Building Customer Personas ...and more, offering invaluable insights from experts over the past months. ??Growth and Mentorship Through exclusive mentorship opportunities, our cohort has collaborated with experts from Khamsa, Instagram, Snap Inc., and Boltable Studios. Boltable Studios also introduced an exciting competition for our brands, fostering creativity and innovation as they work towards new goals. ??Celebrating Success The program culminated in a launch event attended by industry leaders, government entities, and close partners—a milestone moment for The Fashion Lab and its talented cohort. ??Looking Ahead As we prepare for the new year, the journey is far from over. The next few months will bring more transformative experiences, workshops, and surprises designed to elevate these brands to even greater heights. Together with Saudi100 Brands, we’re committed to putting Saudi talent on the global stage and building a legacy of creativity, craftsmanship, and entrepreneurial excellence. To everyone who has been part of this journey—our partners, mentors, and supporters—thank you for believing in the vision of The Fashion Lab. Stay tuned as we share more updates and celebrate what’s to come in 2025! ????Follow us on Instagram @thefashionlab.sa for exclusive updates and behind-the-scenes moments! #TheFashionLab #SaudiFashion #ChalhoubGroup Sinéad O'Keeffe Maryam Al Shamsi Joanne Marie Bassoul Rafi Dikranian Mohammad Junaid Seraj Mira Nouaihed Simran Chowdhry Saeed AlMheiri Nasser Mansurali Ahmed I. Abouelresh

??Spotlighting The Fashion Lab Cohort 2?? Catching up on The Fashion Lab Cohort 2 with the ambition to support the Saudi fashion scene, we’re happy to announce the 10 selected Saudi fashion brands—a testament to creativity and ambition, and a reflection of the bright future of Saudi fashion. ?Meet the Cohort 2 APOA Awaken Bucketbox Mona Alshebil NOBLE & FRESH Nora Al Shaikh Rebirth Samar Nasraldin The Untitled Project USCITA What We’ve Been Up To ???Workshops and Sessions We kicked off the program with eight business and strategy sessions led by industry leaders, including DAVID DESSUREAULT and Boltable Studio. These sessions covered a variety of topics, such as: ? How to Drive Top-Line Growth ? Customer Acquisition, Retention & Building Loyalty ? Who Is Your Customer? – Understanding Your Market & Building Customer Personas ...and more, offering invaluable insights from experts over the past months. ??Growth and Mentorship Through exclusive mentorship opportunities, our cohort has collaborated with experts from Khamsa, Instagram, Snap Inc., and Boltable Studios. Boltable Studios also introduced an exciting competition for our brands, fostering creativity and innovation as they work towards new goals. ??Celebrating Success The program culminated in a launch event attended by industry leaders, government entities, and close partners—a milestone moment for The Fashion Lab and its talented cohort. ??Looking Ahead As we prepare for the new year, the journey is far from over. The next few months will bring more transformative experiences, workshops, and surprises designed to elevate these brands to even greater heights. Together with Saudi100 Brands, we’re committed to putting Saudi talent on the global stage and building a legacy of creativity, craftsmanship, and entrepreneurial excellence. To everyone who has been part of this journey—our partners, mentors, and supporters—thank you for believing in the vision of The Fashion Lab. Stay tuned as we share more updates and celebrate what’s to come in 2025! ????Follow us on Instagram @thefashionlab.sa for exclusive updates and behind-the-scenes moments! #TheFashionLab #SaudiFashion #ChalhoubGroup Sinéad O'Keeffe Maryam Al Shamsi Joanne Marie Bassoul Rafi Dikranian Mohammad Junaid Seraj Mira Nouaihed Simran Chowdhry Saeed AlMheiri Nasser Mansurali Ahmed I. Abouelresh

?? 2024 Wrapped: A Year of Innovation and Growth at The Greenhouse ?? As we wrap up 2024, we reflect on a year of innovation, filled with creativity, collaboration, and milestones that we collectively achieved. ?? Here’s a glimpse into our journey this year: ?? The Greenhouse's Startup Studio: - We launched 3 new ventures in 2024, including a cultural content platform for MENA creators - Mohtawa - ?????, a mental health solution powered by generative AI - Mind/me, and a community-driven fashion-tech brand - MUSURE! - Collectively unlocked co-investment opportunities supporting the ventures in our portfolio. ???? The Greenhouse Opens its Doors in Saudi Arabia - We opened The Greenhouse's doors in Riyadh, Saudi Arabia, furthering our commitment to innovation in the Middle East. - Delivered 7 innovation workshops across our offices of Chalhoub Group in Saudi Arabia and UAE, delving into tech tools, uses of Gen A.I., branding and more! - Organized our first Retail-Tech Hackathon in Saudi Arabia, unearthing new opportunities for retail transformation. ??The Greenhouse's Innovation Programs - We co-created Chalhoub Group's training program - The Ibtikar Training Program, fostering entrepreneurship within the group and equipping participants with the knowledge, skills, and mindset necessary to identify opportunities,?drive new initiatives at the group. - Curated Sciences Po's first Learning Expedition in Dubai, connecting the students delegation from France with global insights and regional opportunities in the UAE. - We launched the second cohort of The Fashion Lab Cohort 2, empowering the next generation of Saudi fashion brands and innovators through our focused incubation, in collaboration with Saudi100 Brands, Instagram, and Snap Inc. ?? Regional Ecosystem Engagement - Hosted The Greenhouse's inaugural Investor House, bringing together investors and entrepreneurs into our space to collaborate on ventures shaping the future and drive further investment opportunities. - Exhibited at the GITEX GLOBAL Largest Tech & Startup Show in the World Expand North Star, exploring synergies with the regional ecosystem of innovation hubs and investors, solidifying our position in the MENA startup ecosystem. - Collaborated with Meta for the Llama Design Drive, joining forces with Dubai Future Foundation to explore the intersection of AI and creativity and mentoring the selected A.I. startups in the program. ?? 2024 has been a testament to our mission of empowering the next wave of successful entrepreneurs through every step of their journey, and foster innovation for #ChalhoubGroup and beyond. Thank you to our team, partners, and everyone who's a part of The Greenhouse's journey, as we gear up for 2025, we can’t wait to share what’s next! Joanne Marie Bassoul Rafi Dikranian Mohammad Junaid Seraj Maryam Al Shamsi Sinéad O'Keeffe Simran Chowdhry Mira Nouaihed Saeed AlMheiri Ahmed I. Abouelresh Nasser Mansurali Jean d'Alincourt Joaquín Mencía #wearechalhoub

We are actively #hiring! Know anyone who might be interested? Full time role, based in Lebanon!

Did you miss our 1st edition of the Investor House? ?? Well, learn all about it below, and get ready as we gear up for the next one! ??