I recently got coffee at La Cabra's cafe and bakery in the East Village, the Danish company's third New York location. It was fantastic. They were doing so many things right, and one thing that struck me was... This neighborhood is already packed with good coffee. Walk a couple of blocks in any direction, and you’ll find a place to get a cappuccino and a pastry. But people were going out of their way to get coffee at La Cabra. That’s one of the superpowers of a unique brand: Giving customers a reason to go out of their way. When customers know the kind of experience they’re going to have, they’ll gladly travel past one or more other cafes to have the experience they’re looking for. In the case of La Cabra it’s >>>Danish minimalism aesthetic >>>Amazing aromas of freshly baked sourdough >>>Great, Nordic-style coffee mixing with bread baking >>>Excitement & energy of a popular location that's full of people It wasn't just another coffee shop in a neighborhood full of coffee shops. They don't rely on luck or foot traffic. They draw customers in. Make customers go out of their way. Even if it means those customers walk right by the competition.?
关于我们
We know firsthand the challenges of running a successful coffee business, and we’re here to help.?We’ve been in the coffee business for over 20 years. We see where coffee companies flourish and where they struggle. We’ve built out hundreds of coffee bars and roasteries, launched just as many CPG + RTD products, and implemented countless marketing campaigns that delight and engage customers. We call ourselves CHAIRLIFT, a hat tip to our home base in Colorado and a metaphor for taking our coffee partners to the summit.?
- 网站
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www.chairliftcoffeelab.com
Chairlift Coffee Lab的外部链接
- 所属行业
- 食品和饮料服务
- 规模
- 2-10 人
- 类型
- 合营企业
- 创立
- 2023
- 领域
- brand strategy、marketing、competitive analysis、portfolio optimization、marketing campaign、sales strategy、cogs optimization、supply chain optimization、menu development、new product innovation、pricing strategy、trade spend planning和brand identity