Certain

?? From Signals to Sales: Activating Intent Data from Events ?? Are you sitting in a goldmine of event data but struggling to turn insights into revenue? Event buying signals are the keys to unlocking revenue potential—yet too often, these signals go unused, leaving valuable opportunities untapped. Join us for this eye-opening live webinar, where we’ll show you how to transform attendee engagement signals into actionable sales intelligence. ?? Date: March 27, 2025 ? Time: 11:00 AM PT | 2:00 PM ET ?? Register here: https://lnkd.in/e3WD-rWt In this session, we’ll dive into: ? The power of intent data in identifying high value leads ? Strategies to tap into buying signals & seamlessly integrate them into marketing & sales workflows ? How AI-powered event intelligence to accelerate conversions and boost pipeline growth. Your event data holds the key to unlocking new revenue opportunities – learn how to activate it! Register here ?? https://lnkd.in/e3WD-rWt #B2BSales #IntentData #MarketingAutomation #eventmanagement #eventprofs #eventplanning #marketingevents #technology #corporateevents #event #cmos #eventindustry #eventtech #eventsoftware #eventmarketing #marketing #EventTechnology #marketingops #MarketingExecutives #MOPS #EventData #DataAnalytics #EventManagement #cmo #marketingops #buyingsignals

?? Imagine being able to pinpoint high-intent attendees, personalize follow-ups, and optimize your sales pipeline in real time. B2B event success goes beyond attendance – it’s about recognizing?who is ready to buy and acting at the right moment. Our latest ebook offers practical tips and real-world examples of how to:? ? Use first-party event data to identify engaged, sales-ready prospects? ??Implement signal-based selling to improve lead scoring and prioritization? ??Leverage real-time engagement tracking to personalize outreach? ? Apply AI-driven insights to convert event interactions into revenue? Download the guide today and start transforming your event strategy! ?? https://lnkd.in/gGtng9Db #EventMarketing #BuyingSignals #AI #B2BEvents #MarketingSuccess #LeadGeneration #eventmanagement #eventprofs #eventplanning #marketingevents #technology #corporateevents #event #cmos #eventindustry #eventtech #eventsoftware #eventmarketing #marketing #EventTechnology #marketingops #MarketingExecutives #MOPS #EventData #DataAnalytics #EventManagement #cmo #marketingops #buyingsignals?

?? The Next Evolution in Event Technology: Agentic AI The rise of Agentic AI is revolutionizing event planning – shifting from reactive problem-solving to proactive automation. Unlike traditional AI, it learns, adapts, and acts autonomously optimizing workflows, personalizing attendee experiences, and uncovering real-time buying signals. Here’s what makes an agentic AI unique: ?? Autonomous Decision-Making – Analyzes attendee behavior and engagement data to optimize event experiences without manual input. ? Proactive Execution – Anticipates attendee needs, adjusts schedules, and personalizes content in real time. ??♀? Continuous Learning – Adapts to evolving audience preferences, improving engagement and event outcomes with every interaction. ?? Read the full blog to see how Agentic AI is shaping the future of events! https://lnkd.in/e4PnbcXs ?? Businesses leveraging AI-powered event intelligence see an 80% boost in sales productivity. The key? Strong event data. AI is only as powerful as the data it processes. A well-structured event data framework ensures AI delivers actionable insights that maximize event impact. #AI #EventTech #MarketingInnovation #SmartEvents #BusinessGrowth #eventmanagement #eventprofs #eventplanning #marketingevents #technology #corporateevents #event #cmos #eventindustry #eventtech #eventsoftware #eventmarketing #marketing #EventTechnology #marketingops #MarketingExecutives #MOPS #EventData #DataAnalytics #EventManagement #cmo #marketingops

AI is Transforming Event Marketing—But Are Marketers Ready? 87% of marketers are still in the learning phase when it comes to AI adoption for B2B events (Forrester). That means most businesses are sitting on untapped potential—missing opportunities to surface buying signals, personalize attendee experiences, and optimize engagement in real time. Read our blog on how AI is transforming event success: https://lnkd.in/eAzQ73X7 Here’s the reality: AI is only as powerful as the data behind it. Without a robust event data orchestration, even the most advanced AI models are ineffective. Think of AI as a high-performance engine—it needs clean, connected, and contextualized data to drive real results. At Certain, we help marketers and event professionals turn AI potential into real business impact. Our AI-powered solutions leverage behavioral tracking and personalization to transform attendee engagement into actionable insights—helping teams prioritize leads, accelerate revenue, and prove event ROI. With AI-driven intelligence, we make every event a growth engine for your business. #EventMarketing #AI #CustomerEngagement #eventprofs #eventplanning #marketingevents #technology #corporateevents #event #cmos #eventindustry #eventtech #eventsoftware #eventmarketing #marketing #EventTechnology #marketingops #MarketingExecutives #MOPS #EventData #DataAnalytics #AIforEvents #MarketingInnovation

?? The Future of Event Management is AI-Driven – Are You Ready? AI is transforming how events are planned, executed, and experienced. From smarter decision-making to new channels for creativity, AI is unlocking new opportunities for event professionals. ?? This guide explores the top innovations shaping the industry, including: ??Generative AI for event creation ??Predictive analytics, audience insights, and personalization at scale ??AI-driven automation to streamline workflows Download the eBook today! https://lnkd.in/e3kRUwJ9 #eventmanagement #eventprofs #eventplanning #marketingevents #technology #corporateevents #event #cmos #eventindustry #eventtech #eventsoftware #eventmarketing #marketing #EventTechnology #marketingops #MarketingExecutives #MOPS #EventData #DataAnalytics #AIforEvents #MarketingInnovation #EventTrends

?? How can events accelerate your buyer’s journey? B2B marketers know that events are more than just networking – they’re powerful demand-gen tools. But how do you ensure your events are driving real business impact? In our latest blog, we break down proven event strategies that turn engagement into buyer insights and accelerate revenue growth. ?? Leverage AI-driven event data ?? Identify high-intent buyers in real time ?? Optimize event touchpoints for conversion Discover the hidden sales potential within your event engagement: https://lnkd.in/eV6YdhMY #B2BMarketing #EventStrategy #DemandGeneration #eventmanagement #eventprofs #eventplanning #marketingevents #technology #corporateevents #event #cmos #eventindustry #eventtech #eventsoftware #eventmarketing #marketing #EventTechnology #marketingops #MarketingExecutives #MOPS #EventData #DataAnalytics #EventManagement #cmo #marketingops

Struggling to deliver truly personalized, impactful event experiences for your buyers? With advanced buying signals, you can: ? Deliver tailored experiences ? Engage your audience meaningfully ? Maximize ROI effortlessly Learn more about how to transform your event strategies with Certain: https://lnkd.in/ejCQivGJ #eventmanagement #eventprofs #eventplanning #marketingevents #technology #corporateevents #event #cmos #eventindustry #eventtech #eventsoftware #eventmarketing #marketing #EventTechnology #marketingops #MarketingExecutives #MOPS #EventData #DataAnalytics #EventManagement #cmo #marketingops #buyingsignals #EventInnovation #AudienceEngagement

?? Deliver the right content to the right audience at the right time with Session Advisor AI. ? Personalize your attendee experience, at scale ? Drive stronger session participation & engagement ? Deliver measurable outcomes with buying signals Let’s help you turn insights into action. Discover how Session Advisor AI can transform your events today ?? https://lnkd.in/gk5-twn9 #eventmanagement #eventprofs #eventplanning #marketingevents #technology #corporateevents #event #cmos #eventindustry #eventtech #eventsoftware #eventmarketing #marketing #EventTechnology #marketingops #MarketingExecutives #MOPS #EventData #DataAnalytics #EventManagement #cmo #marketingops #buyingsignals #EventInnovation #AudienceEngagement?

Why AI-Powered Session Advisor? ?? Maximize your event impact with AI-driven personalization that drives deeper connections and engagement while boosting revenue and pipeline. ?? Schedule your demo today ?? https://lnkd.in/gk5-twn9 ?? #EventTech #EventPlanning #Innovation #EventProfs #eventmanagement #eventplanning #eventmarketing #EventTechnology #EventData #DataAnalytics

Are hybrid events a headache for your team? ?? Certain's platform makes creating engaging and effective experiences for all attendees easy. Learn more today! ???https://lnkd.in/gytXZwRD??? #HybridEvents #EventTech #EventPlanning #Innovation #EventProfs #eventmanagement #eventplanning #eventmarketing #EventTechnology #EventData #DataAnalytics?